Tuesday, June 27, 2006

You can now EDIT an existing e-mail message

On the "Send E-mail" tab, there is now an option to edit an existing e-mail campaign.

Editing an existing e-mail campaign is necessary:

1. If you want to make changes to a scheduled mass e-mailing that has not been sent yet (before the "edit" feature, you would have to schedule the e-mail again with the changes made, and then delete the first e-mailing).

2. If you want to make changes to a mass e-mailing from the past that you might now want to use as an autoresponder, in a recurring schedule, as a Trigger, or as a confirmed opt-in message.

Note that while editing a campaign, you are overwriting the data for an e-mail campaign. You cannot send to your recipients while in edit mode, although you can send a test (preview) message to yourself. If you want to use an old e-mail message as a starting point for a new e-mail campaign, then use the "Re-send Old Message" option from the "Send E-mail" tab.

Wednesday, June 21, 2006

New Feature: Triggers

We will soon be officially announcing the launch of our newest feature, Triggers. Triggers allow you to send automated, follow-up e-mail messages to your recipients who take a particular action on a past e-mail message.

You can setup such an automated follow-up e-mail when a recipient clicks a link, opens an e-mail message, or visits a page on your web site. For example, you can use triggers to send a follow-up e-mail 24 hours after a recipient opens your first mass e-mail announcing your new product. Or, you can use triggers to send a “thank you” e-mail immediately to a recipient that lands on the “purchase” page of your web site.

Download the tutorial on Triggers.