JangoMail In Progress

Salesforce integration upgraded to new user interface

2012-02-03T19:35:00.000-05:00

Users of our Salesforce integration can now take advantage of the aesthetics and features of the new user interface. If you're still using "JangoMail for Salesforce" on the old user interface, make the switch! There are many new features available only in the new interface.

Just click on the New UI link when logged into "JangoMail for Salesforce".

The new welcome screen looks like this:

To create a Salesforce connection profile, go to Lists, then click the Databases tab, and click the + sign to add a new Salesforce connection profile.

Additionally, if you've installed the custom JangoMail buttons throughout the Contacts, Leads, and Campaigns tabs, you can select which contacts to email right from within Salesforce's interface.

After you've pulled contacts/leads from Salesforce, you'll be taken to the Messages screen where you can compose a new campaign or select a prior email campaign for sending.

Additional Resources:

1. Install JangoMail for Salesforce now

2. More information on JangoMail's Salesforce integration

3. How to install the custom buttons in Contacts, Leads, and Campaigns

Enhancements to recurring email campaigns

2012-01-23T00:30:00.001-05:00

This weekend we simplified and enhanced how recurring email campaigns operate.

One of JangoMail's unique offerings has always been the ability to set emails to send on a recurring schedule. For example, you can have an email campaign send every day, every month, or every four hours. You can define any recurring schedule you like for your campaigns. Recurring campaigns are useful in cases such as:

Sending a daily birthday email to members of your list whose birthday it is on the current day
Sending a daily email from a salesperson to everyone that has demoed your software in the last 24 hours
Sending a monthly email to your employees reminding them to submit their expense reports

In the past, the user interface for defining recurring campaigns was confusing, because of the misinterpretation of the "Start Date". The old interface looked like:

Old UI, old way of defining a recurring campaign

The first email would actually be sent at the defined frequency after the Start Date. So if the Start Date was set to 1/1/12 2:00 PM, and the frequency was set to Daily, the very first email would be sent on 1/2/12 2:00 PM, not 1/1/12 2:00 PM. Confusion around this led us to clarify the instructions on the pages setting recurring campaigns.

Now, you specify the date/time for which would like the first email to be sent, and then the interval for all subsequent sends. The new instructions should eliminate confusion as to when the first email will be sent. Both the old interface, and the new interface have been updated with this change.

Old UI showing new language

New UI showing new language

Additionally, the new User Interface allows you to define the frequency of email sends in minutes, in addition to hours, days, weeks, and months. Lastly, the new User Interface requires you to define recurring campaigns under Settings --> Recurring Schedules. The old UI allowed you to define a recurring campaign either under Settings or on the Message composition page, and users found this confusing as well. To simplify the new interface, recurring campaigns are controlled only from one area now, Settings.

Secure click-tracking with base-64 encoded URLs and MD-5 hashing

2012-01-22T03:21:00.002-05:00

We have introduced two new settings that control how click-tracked URLs appear in your email campaigns. The new settings, base-64 encoding and MD-5 hashing, make click-tracked links look more professional and operate more securely. When an email campaign has click tracking on, the URLs are converted into trackable URLs that typically look like this:

http://x.browniekitchen.com/y.z?l=http%3A%2F%2Fwww.browniekitchen.com&e=1&j=269829603

This URL is problematic because it exposes the destination URL and is subject to alteration by a malicious phisher. We've introduced two new settings, the ability to base-64 encode the URL so that it doesn't reveal the destination URL and another to add an MD-5 hash, such that the redirect to the URL will fail unless the hash matches the URL.

A click-tracked URL that is both base-64 encoded and includes the MD-5 hash will look like this. Notice the addition of the h= parameter and that the l= parameter is now a base-64 string:

http://x.browniekitchen.com/z.z?l=aHR0cDovL3d3dy5icm93bmlla2l0Y2hlbi5jb20%3D&e=1&j=269829534&h=6f5c4e957783bf712c74f80f1fb083fa

A click-tracked URL that is NOT base-64 encoded but includes the MD-5 hash will look like this:

http://x.browniekitchen.com/z.z?l=http%3A%2F%2Fwww.browniekitchen.com&e=1&j=269829571&h=6f5c4e957783bf712c74f80f1fb083fa

Base-64 encoded URLs look more professional and give recipients greater confidence when clicking. Un-encoded URLs clearly show one URL that has another URL as a parameter, and the appearance of this structure can prevent a recipient from clicking it. The addition of the MD-5 hash prevents tampering with the destination URL. If the l= parameter is altered, and the link contains the hash, then the user will NOT be redirected to the destination URL.

To set click-track settings, go to Settings --> Tracking --> Click Tracking

Note that this setting applies to click-tracked links in both broadcast email campaigns and transactional email messages. Also note that in the examples above, a branded tracking-domain, x.browniekitchen.com, is used. We recommend that all of our users setup a branded tracking-domain based on their organization's domain. To read why, see this blog post on tracking domains.

All new JangoMail accounts will have both of these settings on by default. We recommend that you enable both settings on your own, but in case you don't, all existing accounts will have these two settings enabled automatically over the next few weeks..

API Change: Timestamps returned from the Reports methods now in include time zone

2012-01-18T17:18:00.008-05:00

In our latest update to the API, we decided to make a change in the way timestamps are returned. Previously, a call to Reports_Transactional_GetOpens_String for instance might return data like this:

example_address@nowhere.com
75.149.211.42
Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.6; en-US;)
09/14/2011 4:26:00PM

That's OK... but what timezone is that? The time being returned is ambiguous. Is that in the user's local time? JangoMail time? Furthermore, the timestamp is formatted as per the custom in the US - not very good for our international customers.

Therefore, we've decided to fix the issues listed above. From now on you should now get back timestamps that include a timezone and are formatted in a manner useful for an international audience.

Using the example above, you'll now see this:

example_address@nowhere.com
75.149.211.42
Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.6; en-US;)
2011-09-14T19:26:00.00+00:00

That's much better! It's clear that this timestamp is in UTC, and it's in a much more internationally friendly Year-Month-Day format.

Interview with Robin Sukhadia: artist, musician, and JangoMail customer

2012-01-11T12:56:00.037-05:00

We recently had the pleasure of catching up with longtime JangoMail customer Robin Sukhadia, a musician, artist and the man behind www.tablapusher.com. Robin has used JangoMail to send monthly newsletters to his audiences for the past six years and shared some great ideas for using email campaigns to build strong relationships and create personal communication that distinguishes you from the noise and impersonality of online spaces. Here's what Robin had to say about his experiences using JangoMail.

Photo by Neelanjana Banerjee. Learn more about Robin at www.tablapusher.com.

JangoMail: You've been using JangoMail to market your music and art. Could you tell me a little about yourself and your work?

Robin: I am a musician and an educator, focused primarily on tabla, a percussive art form that evolved on the Indian subcontinent over thousands of years. In addition to performing and teaching in India and the United States, I also travel internationally to set up and monitor innovative music education programs for poor children around the world. Most recently, I spent a year in India on a Fulbright Senior Research Fellowship, to research the impact of music education on the lives of street children. Music is simply an evolved form of communication… one that reaches the heart of a human being and can empower and heal in profound ways. I love seeing the impact that music has on the process of healing and learning, especially the underserved.

Photo by Neelanjana Banerjee. Learn more about Robin at www.tablapusher.com.

JangoMail: Your blog and website are both really interesting. How do you use email marketing to promote your work and complement those sites?

Robin: For the past 6 years, I have been using Jangomail to compose a monthly HTML newsletter that reaches 1000+ of my supporters/fans/students. I use email marketing to update them on the progress of my international music education work, inform them about upcoming concerts, and to share images and video from my travels. Because music can be abstract, and my work is culturally different than Western musical traditions, I rely on vibrant HTML emails to make the music more concrete and more engaging to my fans. I also use email to draw people back to my website, Twitter, and Facebook accounts. Information gets easily buried on my website, because so much is going on each month. But an HTML newsletter helps keep my message fresh and relevant and directs my fanbase towards what is most current in my work.

I design the emails myself, which always feature original photography and perspectives on how music in empowering communities worldwide. The emails usually result in loving and engaging personal responses from recipients, and it helps build traffic back to my website, www.tablapusher.com. Many new opportunities for work and collaboration have resulted from this consistent HTML email strategy. I can’t count the number of times that I have been able to secure a performance or lecture opportunity because someone has forwarded my HTML newsletter on to a decision-maker.

Photo by Siddharth Stathelkar. Learn more about Robin at www.tablapusher.com.

JangoMail: You've been a JangoMail client for several years, and it sounds like you've been traveling around the world for performances for a good bit of that time. Can you tell us about your experiences using JangoMail over the last few years?

Robin: I've been using JangoMail for over five years, and my email list has been growing steadily over that time. JangoMail’s intuitive interface and tools have also evolved over that period of time. The HTML editor and image hosting capabilities make it easy for me construct an email and rapidly get it out to my lists. I just copy my most recent campaign, which contains a header and format, and then just upload new pictures and text, swapping it for the old. Within an hour or so, I can craft, preview, test and finally send out an email to my list of 1000+ recipients. I can do this from any computer or mobile device in the world, which has been a blessing for me as I travel quite a bit. The reporting tools help me see how many of emails get opened, what the impact has been, and how my list is growing. The latest UI update is a major improvement over the existing interface. I love the new search feature, which helps me filter and manage my email subscribers. I can see duplicates and add notes, and then filter lists by city. It is very easy to create customized lists for just a particular city like Los Angeles, for example.

JangoMail: What do you see as the benefits of using email newsletters to market your music? What has helped you to be successful?

Robin: I think that understanding that audiences want to stay in touch with an artist is critical for success. They want a personal communication, and they want to have insight into an artists’ creative process and development. They want to know that you are still evolving, that you are still active. While this can be done through Facebook and Twitter, an HTML newsletter can actually be more personal, more engaging and vibrant in today’s noisy digital environment. For me, I have stuck to a monthly communication schedule. No matter what happens, I try to always stick to a consistent schedule. I try to make each HTML newsletter a work of art, one that gives the reader something deeper to think about, a perspective that might not come from anywhere else… It might be through my writing, my photography, or a link to a related piece of music or news. I want to reward my supporters with a newsletter that is worth reading. Lastly, I always respond to anyone that writes to me after receiving an email from me. I do it in a timely and genuine way, because I value each and every person that reads my newsletter. I want them to feel lucky to be on my list, and hopefully share it with others because they value being on it. I want them to know that I am accessible.

Photo by Neelanjana Banerjee. Learn more about Robin at www.tablapusher.com.

JangoMail: Is there anything else you'd like to tell us and other JangoMail clients about?

Robin: Consistent and clean design is critical to building a strong email newsletter that results in growing your list. Good photography and quality graphic design is essential. It doesn’t have to be extravagant or expensive; it just needs to be clean and have space. Adhere to style guides for your newsletter, so that over a period of time, your audience recognizes your identity through your masthead, your fonts, and design aesthetic. It helps them see you as more grounded, more clear in your message. JangoMail makes it easy to do all of this. Create a simple template and formula for your design, replicate it, and integrate valuable information each time making your HTML newsletter a joy to read!

JangoMail: Thanks for the great ideas, Robin! Your newsletters really are a joy and we enjoyed getting to catch up with you!

Thanks to Robin for sharing his time and thoughts about music, email marketing, and how newsletters can help you build and strengthen a fan or customer base. If you'd like to learn more about Robin's work, visit his website: www.tablapusher.com. We hope you enjoyed hearing what he had to say - and remember that we always love to hear from our customers. If you have an interesting story about using JangoMail, let us know!

We are Hiring! We are Looking for a Rockstar Sales/Support Rep (Work from Home).

2012-01-06T16:49:00.006-05:00

Are you a highly motivated email marketing expert looking to work from home and delight your customers? JangoMail is seeking a detail-oriented and experienced rockstar Sales and Support Rep to join our tight-knit, nimble, unique, and fun team. If you enjoy and excel at customer service, understand email marketing concepts, have a solid sales foundation with both prospective and existing clients, and are proud of your web savviness, we want to hear from you!

My name is Ajay, and I'm the founder and CEO of JangoMail, a small but quickly growing web-based email marketing plaform. What is JangoMail? JangoMail is a highly profitable, rapidly growing and successful web-based email marketing system that allows businesses to create, send, and track email campaigns. JangoMail was launched in 2001 and has over 4,000 customers worldwide in a variety of sizes and industries. JangoMail is strictly opt-in and does not allow the use of purchased, rented or harvested lists with our system. We offer two services: http://www.jangomail.com and http://www.jangosmtp.com. You would assist customers with both services.

WHAT WE NEED:

As our resident rockstar Sales and Support Rep, you would be responsible for helping us grow our client base by developing great customer relationships and turning prospects into customers. At JangoMail, we use a customer-initiated sales approach so we're not looking for someone to just coldcall prospects and see who bites - we want someone who has the trifecta of sales experience, customer service excellence, and tech support ability to answer product and pricing questions from prospective clients, demo the product and explain how our features meet their technical needs, and get a trial user confident enough to convert to a paying client. Prospects come to us with interest and questions: you close the sales. Though you don't necessarily need a tech support background, you must be an exceptionally skilled user who can explain the product to new non-geek users, answer questions about technical specs, and help clients understand how our software meets their needs. Our ideal candidate would also have the solid sales background to help guide and improve JangoMail's sales strategies. You can be located anywhere in the country provided you have a suitable home office from which to work.

PRIMARY JOB RESPONSIBILITIES

*Answer customer sales inquiries via phone call and email.

*Explain features of JangoMail to interested parties and proactively demonstrate product value to potential and current customers.

*Develop good customer relationships and increasing brand loyalty.

*Help new customers gain confidence in product use and work to move trial users to paying customers.

*Proactively reach out to current clients about deeper product features to improve their experience and develop product loyalty.

*Identify new potential product features and developments based on customer needs.

*Manage customer requests for upgrades, product pricing, and product overviews.

REQUIRED SKILLS AND EXPERIENCE

*Superior written communication. (This is one of the most important qualities when I hire. You must have a strong command of the English language.)

*Experience using email marketing products and knowledge of email marketing concepts like "open-tracking," "click-tracking," and "deliverability."

*Excellent customer service skills. You can't just be a sales whiz; you also need to genuinely enjoy helping customers and have the knowledge and personality to teach the technology.

*A mastery of Windows and Microsoft Office, especially Word, Excel, and Access.

*The more technical and web savvy you are, the better. You need to know the client side of email marketing and have some background in SaaS applications, HTML, and software support or sales. You get the point: non-geek sales people need not apply.

*Amazing multitasking skills paired with incredible organization and attention to detail.

*The ability to lead and carry out tasks independently from a home office. JangoMail is based in Dayton, Ohio, but this particular associate can work from anywhere in the country provided a proper home office environment is available.

To apply, please email your application to sales-search at us.jangomail.com (Replace at with an @ sign.). Your cover letter should be the body of the email message, and you should attach your resume in .rtf (Rich Text Format) format. I love detail -- the more detail you convey about yourself in your cover letter, the better!

Afraid you're seeing this posting too late? Check the status of the job here: http://www.jangomail.com/Sales-Rep-Search-Status.asp

Your reporting data will now last longer

2011-12-29T22:37:00.003-05:00

I've spent the last few days analyzing and re-tooling our algorithms which purge data from your account after its reached a certain age. In the past, we've had some hard rules, like mass email campaigns are deleted after they're one year old, and the list of addresses that opened are deleted 90 days after a campaign. While this kept the size of our database manageable, it was frustrating to lower volume users who needed the data longer than we made it available.

We've now changed our data retention scheme such that the less data there is in your account, the longer it will last. Specifically, the following rules for data retention will apply:

Email Campaigns: Users with over 10,000 campaigns in their account will have their campaigns deleted after the campaigns are one year old. Users with less than 10,000 campaigns will have the campaigns preserved indefinitely. Only about 1% of JangoMail users have more than 10,000 campaigns in their account. Email campaigns include the content of a campaign and the summary stats for that campaign, such as total opens, unique opens, total clicks, etc.
Detailed Recipient Data: Users with over 10,000 campaigns will have this data retained for 90 days. All other users will have this data retained for 180 days. Previously it was 90 days. This includes the final recipient list for an email campaign.
Detailed Open Tracking Data: Users with over 1,000 campaigns in their account will have detailed open tracking data purged after 90 days. All other users will have detailed open tracking data purged after 365 days. This data includes the email address that opened, along with the time, IP address, email client, and location.
Detailed Click Tracking Data: For all users, detailed click tracking data will be available for 180 days. Previously it was 90 days. This data includes the email address that clicked, the URL, the position, HTML or Plain Text message, the IP address, browser, and location.
Detailed Web Site Activity Tracking Data: For all users, detailed web site activity tracking data will be stored for 365 days. Previously it was 180 days. This data includes the page on your website a recipient visited after clicking a link in an email, along with the IP address and browser used, along with any custom tagging applied to particular web pages. PDF on activity tracking
Transactional Email Data: For users with more than 100,000 total transactional emails, this data will be available for 120 days. For users with fewer than 100,000 transactional emails, this data will be retained indefinitely. This includes the recipient address, from address, from name, subject, size, and other properties of transactional email but does NOT include the body of each transactional email. We never store the content of individual transactional emails. This also includes detailed open and click tracking data associated with transactional email. Web page on transactional email
Email Lists: All of your Email Lists are maintained indefinitely while your account is active.
Unsubscribes, Bounces, Complaints, and Survey Data: This data remains indefinitely while your account is active.
Incoming Email Data: Incoming email messages, such as replies, bounces, manual unsubscribe requests are stored for 7 days, and is unchanged from before. This includes the full content of all replies that are gathered after an email campaign is sent. This includes the content of the bounced message and the content of the unsubscribe request, but this does NOT include the actual bounced email address and the actual unsubscribed email address, which are both stored indefinitely.
Autoresponder, recurring, confirmed opt-in, trigger, and forward-to-friend campaigns: This data is stored for 30 days, and is unchanged from before..

We know that having access to historical data is important, as it allows our users to send campaigns based on historical data. We're always working on ways to improve our data storage and efficiency, and if you have any particular storage needs related to your account data, let us know, and we'll do our best to accommodate you individually.

Where things are in the new user interface

2011-12-24T03:47:00.004-05:00

Most elements are in the same place in the new interface as the old interface. The most significant changes in the new interface are the eye pleasing aesthetics and improved workflow. A few functions have been moved though, so I'd like to highlight those here.

Upload Images is now Assets

You used to have to navigate to the Messages section to upload images which would be used in your email campaigns. Now all images, documents, and other files are managed from the "Assets" main section, and all of these assets are available to insert into your Messages via any of the available HTML editors, TinyMCE or EditLive.

Old Interface

New Interface

Simplified navigation of Messages

There used to be multiple dropdowns, one for templates, one for FTPd files, and one for your main email campaigns. The Messages main screen has been simplified. It starts showing all of your existing messages, which can be filtered using the Search box. And if you wish to start a new message, you can start from scratch, or from a template.

Old Interface

New Interface

Database Connections are under Lists

All database connection functionality is under Lists. We've consolidated JangoMail-hosted Email Lists with external database connections into the Lists main section. Under Lists you will find two tabs, Lists and Databases.

There used to be a separate "Connect to My Databases" section. That section has now been merged with Lists. So whether you're using a JangoMail-hosted List to store your email data, or connecting to an external database, you do all of this under the Lists section.

Old Interface

New Interface

New features in the new user interface

2011-12-24T03:39:00.007-05:00

As of 3:00 PM EST today, the new user interface available for use, and I want to highlight some new features that are now available.

A better email preview rendering tool -- we've integrated with a third party service that renders screenshots of what your email will look like in 20 different email clients. We have replaced our internal rendering tool with this third party service.
A better spam scoring tool -- we've integrated with a third party that provides more robust spam scoring and spam scoring from 8-10 different spam filters. This will replace the old JangoMail SpamAssassin scoring system in the old user interface.
Switch HTML editors on the fly -- while designing your email campaign, you can toggle between both HTML editors that we provide, EditLive and TinyMCE. In the old interface, you had to choose one editor or the other in Settings, and then that editor would load in the Send Email section. Now you don't have to choose, and you can toggle between the two.
Attachments will be uploaded prior to hitting the Send button, and will be remembered when you re-select an old message with attachments.
Hosted opt-in form with form designer. In the new interface, you can easily customize an opt-in form with the colors, fonts, headers, and footers you want, and you have the option of having JangoMail host the form or you can generate HTML code to host on your own web site.
Auto-save when composing Messages. No more fear of losing your work. JangoMail will auto-save a message you're working on every fifteen minutes.

Interview with Josh Malks, author of Cord Complete

2011-12-20T09:44:00.003-05:00

Recently we had the pleasure of catching up with JangoMail customer and classic car buff Josh Malks. Josh is author of Cord Complete and a first time JangoMail client who saw great success promoting his book via email. After selling on web marketplaces for over a year, he sold out all remaining copies of his book using an email promotion - no mean feat! We enjoyed talking to Josh and are excited for his next book (and email) project. Here's what Josh had to say about his experiences:

JangoMail: Hi Josh. Thanks for taking the time to talk to us. You have been using JangoMail to market your new book. Could you tell me a little about your book?

Josh: My book is a huge "coffee table" reference work on the Cord automobile. Sounds a bit esoteric, but the car has a large following and the book itself is just beautiful. See www.cordcomplete.com.

JangoMail: It sounds like your book sold out pretty quickly! Congrats. What did you do to advertise it and what made you try email marketing?

Josh: The book as been on sale on the above website, on Amazon, through bookstores, in car museum giftshops, etc, for about 18 months. There were still several hundred left in stock that I wanted to clear out.

JangoMail: Could you tell us how you used email marketing to help with your sales? Were there any newsletters that were particularly successful?

Josh: I decided to use the thousands of names of purchasers of my previous six books on antique cars to drive potential purchasers to the website, where a final clearance sale is being held.

I have never used a service like JangoMail before. I found the system to be simple to use, and Anne's support was outstanding. If/when I write again, I will use JangoMail at the beginning, not just at the end!

JangoMail: We are happy to hear that! Thanks again for taking the time to speak with us!

Thanks to Josh for sharing his experience. If you have an interesting story on how JangoMail has helped drive your sales, we'd love to hear it!

Leverage Your Reports Part 3: Social Media

2011-12-16T09:54:00.001-05:00

This week I'll continue our series on leveraging your reports to improve your email campaigns by addressing social media. Let's take a look at some of the ways you can use social media and social networking data to improve your email campaigns.

Use Social Networking Data
With JangoMail, you can add publically available data from Facebook to your reports. Using Age, Gender and Location can help you increase the relevance of your emails.

Think about your subject line. Will both males and females find it exciting or should you use a different subject line for each gender? What about age? Will both younger and older people be interested? Try segmenting your customers and addressing each segment with a unique subject line.

Once you have your subject line perfected, think about the content. Consider composing different messages for the same event. Do you have a clothing sale to promote? Consider marketing it separately to men and women, choosing images and messages that appeal to each gender. Remember, unless it's the holidays, most people will be interested in shopping for themselves, so think about targeting your message differently for men and women. Or, during the holiday shopping season, you might consider tailoring your content to their gift giving.

Also, do some research! Find out which age groups tend to enjoy certain activities. There is endless data out there on gender, age, location, and more. Use it to your advantage.

Tweet Your Subject Line
Every time you send an email newsletter, share it on Twitter. Include a Twitter Share Button in your email (or just a simple View as a Web Page link) and click it yourself after you receive it. Then before you tweet it, add in your subject line.

Use Google Analytics to track the activity you received from Twitter.

First, make sure Google Analytics is set up to track your emails.
Sign into Google Analytics and select your account.
Navigate to Traffic Sources in the left-hand navigation and click on Sources.
Click Referrals and find Twitter.com in your referral list.
Navigate to Secondary Dimension, which is under the graph.
Choose Traffic Sources > Landing Page. Take note of the URL you tweeted earlier.
Once you choose your date range, you can see the number of people who clicked on the link you provided in your tweet.

This data will help you measure the effectiveness of using Twitter to promote your email campaigns.

Include Social Media Sharing Buttons
Let your customers help you spread the word. With JangoMail, it's easy to add social media sharing buttons to your email. Check out our instructions in our blog post on how to add Social Sharing Links. Is it worth it? One company found that including social sharing buttons increased their click-through rates by over 30%. Give it a try. You may find similar results.

Twitter, Facebook, and Email: When do you use them?
There have been endless publications that claim or argue against the idea that [insert social media tool here] is an email-killer. The fact is that email and each of the major social media outlets serve a different purpose, and all are valuable. Used well, they can complement each other, rather than compete for attention. So what should you use them for?

Twitter
Twitter is great for pointing to new announcements, whether emailed, blogged, or announced via press release. You can only send short messages to your followers, so if you have something quick to say, an emergency to announce, or somewhere you want to send your fans, then Twitter is the tool to use.

Some companies also use Twitter for limited customer service. It can be challenging to fully address most questions, but it's an easy way for customers to initiate contact if they have a problem. Many companies move the conversation to email in order to address the rest of the question. Keep in mind that when you open up Twitter as a customer service tool, conversations are usually public.

Facebook
Facebook is great for networking and, like Twitter, keeping fans up to date on your company. If you are a B2B company, you might find it less useful as many of your business clients probably don't spend a lot of time on Facebook looking for other businesses. If you are a B2C company though, you can gain new customers by encouraging your customers to follow you and share your announcements with their friends.

Facebook is a place where you can interact with your customers; encourage feedback and reviews of your company. Show the public that you care by responding to their posts. If you have the resources and are ok with addressing questions publicly, you can use Facebook for customer service as well.

Email Marketing
Send an email newsletter when you want to provide more in-depth details and/or target specific customers based on demographics. It's hard to get your full message out on Facebook or Twitter, so compose it in an email, post it to a web page, and then share it through social media.

Email can use customer demographics to point each individual customer to the store closest to them. Also consider that not all customers want to be social media friends with the businesses they interact with, but many of them are willing to hear the latest news via email.

Transactional emails are very important to customers as well. They are customer-specific and private. They serve as a receipt, remind them of what they ordered, and provide information such as how to track a purchased item. There are some aspects of business that shouldn't be public. Email gets these important messages across without announcing them to the world.

As you consider how you might use email and social media, remember that they have different audiences and different purposes. Social media is often used to attract new customers, while email can keep current customers informed and interested. Together, they form a powerful marketing team. By using reporting to learn more about your audience, you can target your marketing and perfect the messages you send.

That sums up our three-part series on leveraging your reports into better email campaigns. If you missed part one and two, you can read them here:

Part 1: Leverage Your Reports into Better Email Campaigns

Part 2: Leverage Your Reports: Geotracking and Browser Data

Leverage Your Reports Part 2: Geotracking and Browser Data

2011-12-05T13:03:00.002-05:00

Last week I introduced you to the idea of using your open and click reports to improve your email campaigns. This week I'll go one step further and talk about leveraging your Geotracking and Browser Reports.

Geotracking Data
JangoMail collects location data from everyone who opens your email. Look at the raw data in an Open or Click Report and you will see each recipient's city, region, zip code, country and even latitude and longitude. JangoMail also displays this data on a map.

Why is location data useful? You can use this data to cater your future email campaigns to your recipients in a number of ways.

If you have a retail store, try emailing only those in driving distance and encourage them to come in. Give them an in-store coupon.
If it's baseball season, try sending emails that mention each recipients' home team.
Do you get better responses in a certain part of the country? Find out. Are your winter-themed emails not getting through to those who live in the south? Are you sending people in Florida "Hooray for Summer!" emails? Try targeting your features based on the climate your recipient is in.
Consider how location influences culture. Cater to each location group separately based on the prevalent culture of that area.
Find out where the biggest concentrations of your customers live and increase your advertising efforts there. These reports are a great way to figure out where to boost your local ads.

Browser Data
You definitely want to know what browsers your customers are using. Most browsers display what you need them to, but what if your recipients are using smart phones? You may have lost their interest if your wide, complex email takes a lot of effort to read and interact with. Now is the time to find out: what percentage of your recipients read your emails with their phone?

Check out our Email Client report. If you have a significant number of smart phone users, consider emailing them separately with a smart phone-friendly format. Or, consider linking to a "smart phone-friendly" version at the top of your email.

How should your email newsletter format differ for a smart phone? Here are a few ideas, but remember - always test! What works for one company may not work for the next.

Shorten your message. Make it clean and concise with a clear call to action.
Simplify your format and decrease the width. An iPhone is 320px wide by 480px high. Even in landscape mode, that is probably a lot thinner than your current email newsletter.
Consider creating larger links and buttons that are easy to press with your fingers. A user is likely to give up if your link is too small for them to visit with a tap of a finger.
Preview your email on an actual smart phone. Make sure it looks good!

Finally, ask your recipients which format they would prefer. They may check their email on their phone, but wait to actually read it until they are by a computer.

So now you have some ideas on how to use Geotracking and Browser Data to improve your email campaigns. Are you ready to send out a more personalized, targeted email?

Create and Send to an Email List Based on Your Data
It's easy to create and send to an email list based on your Geotracking or Browser Data. Once you've analyzed your reports and decided who to email, all you need to do is pull up the report with the recipients you want to email and click the Create Email List or Send Email Campaign icon.

Full instructions are in our blog post titled: New Feature: Use a Report to Create and Send to an Email List.

Next week I'll talk about using social media to improve your email campaigns.

Leverage your Reports into better email campaigns

2011-11-28T10:01:00.004-05:00

At JangoMail, we’re all about email, of course. Compose your message, build in all the bells and whistles of personalization, send quickly and efficiently, and then watch the results come into your Reports.

Reports, on the surface, contain really great information. At a glance, and in real time, I can watch my campaigns go out and see the tallies of opens and clicks mount up. More opens/clicks, the better my campaign is doing, right?

That is a part of the picture, but only a part. Taking it one step down the road, you can complete the picture by really analyzing how these results can be leveraged into better email campaigns, with greater ROI.

The same lists, with better return? That’s what we’re all looking for. There is a lot of data there for the taking, so I’m going to do a few posts on what you can glean from your current campaigns to make future ones even better.

Let’s start with the basics. We all like to look at our open and click reports over time. Are they improving? How did the latest email do? But how many of you actually do something to try to improve your open and click rates?

Are your Opens low?

Look at your subject line and find out what works best for you.

Is it short and concise? Is it longer and descriptive? Is it so long that it gets cut short in some email readers?
Do you include your company's name?
Do you include your recipient' name?
Do you keep your subject line consistent or change it up?
Do your subject lines vary based on your customer demographics? One company doubled open rates by catering their subject lines to a recipient group's age demographic.
Does it look spammy to you? Would you open it?

There's no one way to best format your subject lines, so test different formats. You'll surely notice that your recipients find certain subject lines more appealing than others.

Segment out your inactive customers.

Did they ever open? Find out what made them open your email.
Look at the data you have. Send an email catered to each customers' preferences and demographics.
Send a reactivation campaign. Ask them their preferences. Would they like less email? Something different? Encourage them to unsubscribe if they no longer want to hear from you.
If your inactive customers remain inactive after a number of attempts, it may be wise to remove them from your email list.

A note about Open Tracking -

Open Tracking works by tracking the display of an invisible image. Many email programs turn that off by default. If your message contains no other images that your recipients would want to see, they have no reason to enable images, possibly throwing off this metric. Plain text readers can't report opens either, so always evaluate this, along with Click Tracking, to look for trends over time.

Are your Clicks off?

Work on a strong CALL TO ACTION.

Are you telling your recipients to click?
How many call to actions do you have? Try to minimize the number of calls to action so that it's clear where you want your recipients to go.
Do you have social media buttons? Encourage your recipients to join you in the social sphere. One study found this to increase click through rate by 30%!

This process should get you in the habit of using reports to improve your email campaigns. Test constantly! There are few guaranteed best practices. Find out yourself what works for you.

Next I'll talk about using geotracking and browser data to improve your emails.

Why URL shorteners and email don't mix

2011-11-22T14:08:00.006-05:00

As you may know, a URL shortener is a service that allows you to input a long URL, and receive a much more concise address. This shortened version redirects the user to the intended location. There are two main benefits of these services:

1. The shortened address can be more easily shared with others. This is especially helpful for mobile text messaging.

2. Many allow you to track statistics on the number of visitors to that address.

A few examples of commonly used URL shorteners are tinyurl.com, bit.ly, Google's goo.gl, and Twitter's t.co.

Here's the big problem with using these in your emails:

Spammers use them too!

They are attractive to spammers because the address of the true destination page is masked by the shortener.

When you send an email, the receiving server scans the message to try to determine whether or not it is spam. One item that is commonly checked is any URLs within your message. Therefore, because spammers have damaged the reputation of these URL shortener domains, including them in your emails can hurt your deliverability.

The good news is that it's easy to avoid having to use URL shorteners in your emails. If the full URL is unsightly due to its length, send your emails in HTML format and hyperlink the full URL with some short descriptive text. If you require statistics on visitors to your links, JangoMail includes a click tracking feature that can be branded with your own domain name.

New personalization option: a mail-merge tag for the Email List name

2011-11-21T01:34:00.001-05:00

You can now personalize broadcast emails with the name of the Email List. Use this special merge-tag:

%%EmailListName%%

You can use this notation in any of the fields that support personalization, including Subject, HTML Message, Plain Text Message, SMS Message, and the From Display Name. For example, if you're sending an email campaign to three lists, and they are named "Press Contacts", "Corporate Contacts", and "Friends", your email might look like:

Subject: Hey there %%EmailListName%%

Message:

Dear %%EmailListName%%,

How are you doing? ...

Of course, if you can personalize with the recipient's first name, your email will have more of an impact, but personalizing with the Email List Name is now possible. We added this functionality at the request of a JangoMail user. Do you have a special request? Let us know.

Can JangoMail do that?

2011-11-14T04:01:00.001-05:00

Every now and then we get an inquiry from a prospective customer that speaks to a wide variety of JangoMail capabilities. Sometimes, but not often, I like to give my sales team a break, and post the answer in a blog post for the world to see!

Here is an recent email from a prospect:

We're looking for an e-mail provider that has robust API's and
segmentation capabilities. Triggered e-mails are also a high priority to handle transactional type data. We're also in need of dynamic content features and potentially regional targeting.
We would love to see a demonstration of your product.

And here is the answer.

Robust API - we have one of the most robust and flexible. Multiple methods can be used to accomplish the same task. See our full API at http://api.jangomail.com

Segmentation capabilities - if you're storing your data with us in Email Lists, then this doc is all about segmentation: http://www.jangomail.com/documents/Public/JangoMail_Tutorial_Filtering_Group_Members.pdf. If you're storing your data in your own database and just using JangoMail to connect to it, then you can use any SQL query you wish to segment your data.

Triggered emails - emails can be triggered when a recipient joins your list, opens another email, clicks a URL, or lands on a particular web page. For more information on triggered emails, see http://www.jangomail.com/documents/Public/JangoMail_Tutorial_Triggers.pdf.

Transactional emails - JangoMail has one of the most robust, feature-rich, and flexible transactional email platforms available. Connect via our transactional email API or via SMTP relay. More information here - https://www.jangomail.com/features_TransactionalMessaging.asp

Dynamic content for regional targeting - There are a couple of ways to create dynamic content. Want each individual email to pull content from a URL on your own server? Use our content-pull feature. More information here - http://www.jangomail.com/APPLICATION/ClientNews/default.asp?id=29 Want to script your email to deliver content based on a recipient's individual profile? Use a subset of VBScript to "program" your emails. More information here - http://www.jangomail.com/documents/Public/JangoMail_Tutorial_Dynamic_Messaging.pdf

Most of our features are developed after requests from our users. Have an idea for a neat feature? We'll likely build it for you if you tell us about it.

Two API methods to manage IP addresses for SMTP relay

2011-11-07T05:31:00.002-05:00

JangoMail's SMTP service now allows you to manage authenticated IP addresses via two new API methods. The methods, SMTPRelay_AddIP and SMTPRelay_DeleteIP, simply take an account's credentials and the IP address that the user wishes to add or delete to the SMTP service.

SMTPRelay_AddIP
Authenticate an IP address for the SMTP relay.
SMTPRelay_DeleteIP
Delete an authenticated an IP address for the SMTP relay.

The importance of setting up a custom tracking domain for email marketing campaigns

2011-09-26T23:05:00.006-04:00

Setting up a custom tracking domain is one of the easiest ways to improve your email deliverability for broadcast and transactional email campaigns.

What is a tracking domain?

A tracking domain is the domain used in various tracking mechanisms, such as the open-tracking, click-tracking and forward-to-friend tracking. It is present throughout the HTML portion of your email campaign. Without a custom tracking domain, a system default domain is used, like x.jango5.com. If you setup a custom tracking domain, based on your organization's domain, then the domain might look like x.mycompany.com.

Why is setting up a custom tracking domain important?

It allows your domain to establish its own reputation with email receivers, not clouded by other JangoMail users. By setting up your own, you can isolate yourself from the activities of our other clients and ensure higher deliverability. Additionally, your emails will be further branded around your own organization, not the email service provider.

How do you setup a custom tracking domain?

First, choose the domain you'd like to use for your tracking domain. If your domain is browniekitchen.com, then setting up x.browniekitchen.com makes for the perfect tracking domain.

Secondly, an entry needs to made in your DNS (Domain Name Server) system. You can do this yourself if you have access, or you may need to contact the technical person who manages your domain. You need to modify your DNS settings such that you create a CNAME record for your chosen domain to alias to jngo.net. Detailed instructions are also on the Settings/Tracking Domain page under About Tracking Domain. Lastly, enter your tracking domain in JangoMail by going to Settings --> Tracking --> Tracking Domain.

After completing this final step, you will notice that your custom tracking domain will now appear in the URL for click-tracked links, in the open-tracking pixel reference, and in other places throughout your HTML email campaigns.

Other deliverability optimization steps

Setting up a custom tracking domain is just one of many measures you can implement to optimize your email deliverability. To read about other steps, see the blog post entitled: Optimizing deliverability with JangoMail

New Feature: Segment an Email List based on Survey Responses

2011-09-24T13:32:00.015-04:00

Overview:
updated October 17, 2011

You can now segment an Email List based on whether its members have responded (or not responded) to a survey. You can segment based on a survey taken in any campaign, a particular survey taken in a particular campaign, or any survey taken in a campaign.

Step by Step Example:

To do so, select the Email List you wish to filter, and then click the Advanced Filter button.

Select an Email List.

Click Filter and Send.

Switch to the Advanced Query Editor.

Similar to how you can segment based on opens, clicks, and other actions, you can now segment based on responses to a survey. The virtual table syntax for survey respondents is as follows:
(##MassEmailID.SURVEYTAKEN-SurveyID##)

where you would replace MassEmailID with the actual ID number of the email campaign and SurveyID with the actual ID number of the survey. If a MassEmailID is specified, you need not specify a SurveyID, and if a SurveyID is specified, you need not specify a MassEmailID. The combinations and their meanings are below.

(##MassEmailID.SURVEYTAKEN-SurveyID##) --- respondents of a particular survey in a particular email campaign.
(##MassEmailID.SURVEYTAKEN##) --- respondents of any survey from a particular email campaign.
(##SURVEYTAKEN-SurveyID##) -- respondents of a specific survey taken from any email campaign.

In the below example, the segment will result in any respondent of any survey in campaign 234879837.

Similarly, you may want to send an email campaign as a follow-up to just those members that DID NOT take the survey. To do this, you simply use the NOT keyword in your SQL:

More Information:

You can segment your Email Lists in almost any way imaginable -- based on opens, clicks, replies, web page views, and now survey responses. For detailed information on how to segment Email Lists, see the comprehensive tutorial: JangoMail: Advanced Filtering of Email Lists.

Do you want to send a follow-up campaign to past recipients that answered a survey question in a particular way? For example, if you conducted a survey where you asked:

Are you dissastisfied with our service?

You may want to send a follow-up email message to those that responded YES to this question. You can do this under the Reporting tab. Access your survey results, and filter the results down to this question with the answer YES. Then click the icon to send a follow-up campaign. For more information on how to do this, see our past blog post on this topic.

JangoMail's Upcoming New User Interface

2011-08-30T14:51:00.009-04:00

We're really excited to announce a big improvement coming to JangoMail: a completely redesigned user interface.

After a year of development, we're almost ready to roll out the brand new JangoMail user interface. We’ve revamped the interface, making it more user-friendly, intuitive, and streamlined. Take a look at what you’ll soon see in JangoMail.

Sending Emails:

Compare the screen you used to see when you started a new campaign to what you'll see in the new interface:

With the new interface, you get immediate access to your past email campaigns, making it easier to edit, copy, and relaunch them. Starting a fresh campaign is also streamlined - simply click the plus sign to go to the New Message page:

Email Lists:

The Email Lists section of JangoMail's new interface is also more user-friendly. The new interface puts your Email Lists and databases at your fingertips, so you can search, edit, copy and send to lists right from the main screen. Check out how much faster and easier it is to access your lists in the new interface:

Reporting:

We’re trying not to play favorites, but the new Reporting dashboard just might be the most exciting part of our new interface. Compare the old Reporting dashboard with the redesigned one:

By separating your reports for broadcast messages, transactional messages and management, the new interface makes it easier to get insight into the success of your campaigns. You can choose to view reports for all your campaigns at once or look in-depth at the reports for a single campaign.

These are just a few of the changes you'll see in the redesigned JangoMail. You'll still be able to access the old interface for a period of time after the launch, but the new interface will be easier, more streamlined and more intuitive - increasing your productivity and making your overall experience that much more satisfying.

In a month, we'll invite a select number of JangoMail users to test our new interface, and it will go live for all JangoMail users in approximately six weeks. If you would like to test the new interface before it goes live, contact our support team and let us know.

This has been one of our largest development efforts to date, and the whole JangoMail team is really excited about it. If you have any thoughts, we'd love to hear them.

How to use the SendTransactionalEmailRaw API method

2011-07-17T12:41:00.012-04:00

Overview:

The SendTransactionalEmailRaw method is a special API method that allows you to send a transactional email, but requires you to assemble a MIME compliant message body on your own. By contrast, the more common method, SendTransactionalEmail, need only an HTML body, a Plain Text body, and optional attachments, and then the API will assemble the MIME-formatted message automatically for transmission to the recipient.

SendTransactionalEmailRaw is the method that is used behind-the-scenes by our SMTP relay service. Anytime a user relays a message to relay.jangosmtp.net, our code internally calls SendTransactionalEmailRaw. This method was originally developed just for our internal use to enable our SMTP relay, but since it appears in our full method listing, our clients have begun inquiring about how they too can use it, and that's why we are publishing this article.

Examples:

In this article, we'll look at examples of manually assembled MIME parts and how to submit the raw message to this method.

First, let's look at the input parameters of the method. Some should be self-explanatory, so we won't include explanations of those here.

Options: This input value represents the same as for the SendTransactionalEmail method, so we won't cover them here. Here you can set options like open tracking, click tracking, a custom reply-to address, and much more. For more info on the Options parameter, see http://api.jangomail.com/help/html/655d20ca-2164-c483-fb21-d3d0ee049155.htm

ToEmailAddress: This is the email address that will receive this message.

ToHeader: This is the email address that will show in the To header of the email message, which technically doesn't have to be the recipient of the message. It is important to distinguish between ToHeader and ToEmailAddress. In most business cases, these will be the same email address and therefore the same value. If I want to send an email to john@company.com, then ToEmailAddress=john@company.com and ToHeader=john@company.com, because I want the To header to show the same email address to which the message was sent.

Scenarios where the To header and the receiving email address differ include situations when CC and BCC are used. If I send an email to john@company.com and BCC attorney@company.com, then in the background, two distinct emails are actually being transmitted:

1. ToHeader=john@company.com and ToEmailAddress=attorney@company.com
2. ToHeader=john@company.com and ToEmailAddress=john@company.com

Content-Type: This is the RFC 2045 Content-Type header of the email message.

Example values are:

text/plain
text/html
multipart/alternative; boundary="----=_NextPart_000_2424_01CA056C.1610FF60"

RawMessage: This is the pre-assembled MIME message and is closely related to the value for Content-Type. If Content-Type is text/plain, then the value for RawMessage could be any plain text message:

Example 1

Content-Type: text/plain
RawMessage:
This is a simple plain text message.

Example 2

Here's an example of a body with both HTML and Plain text message parts.

Content-Type:
multipart/alternative; boundary="------------020009050405090403020909"
RawMessage:

Example 3

Lastly, here's an example of a plain text message with an attachment.

Content-Type: multipart/mixed;
boundary="------------020306090104040909010309"
RawMessage:

Test Form:

You can experiment with the method using the test form at http://api.jangomail.com/SendTransactionalEmailRaw.html. This form has textareas instead of text fields for those input parameters that warrant them, making it easier to test than the API-generated page at http://api.jangomail.com/api.asmx?op=SendTransactionalEmailRaw

Lastly, here is a screenshot of the test form filled out for the third example (plain text message with attachment), so you can see exactly how the method would be called:

Email Marketing Review Sites: The Good, The Bad, and The Unresponsive

2011-06-23T16:57:00.006-04:00

Potential clients often stumble upon one of the many email marketing review sites in search of some help with their decision on which email company to work with. There are certainly a lot of them!

After reading reviews of our service, they come to us with questions and sometimes concerns. We've had some interesting interactions with these sites, and we thought it would be helpful to tell you about them. We've learned ourselves that some online review sites aren't what they appear to be, while others go out of their way to ensure accuracy.

The Good

Let's start out on a positive note. There are a few sites out there that really want to do a good job comparing email companies. These sites have reached out to JangoMail personally to ensure that their site information is accurate. Often, they miss features that we provide as they quickly run through our site, but they are happy to correct their review when we point this out. One site, Social Compare (Beta) even had us fill out the information ourselves to make sure that our feature set was accurate.

So without further adieu, here are the sites we've found to be the most interested in accuracy:

ChooseWhat.com - They email us periodically to ensure that their review is still accurate.

Email-Marketing-Options.com - Their initial review had some inaccuracies, but they were happy to fix them when we reached out. They now continue to reach out to us periodically for updates. Since we add new features often, this is a great practice.

Social Compare - They had us fill out the feature and pricing information ourselves. We love that!

The Bad

A few months back, one of the more popular review sites reached out to us. At first, we were excited, then they wanted us to pay to be one of their highest ranked providers. The more we pay, the better we rank. We decided to pass. It's very frustrating though, to know that we may be losing potential clients because one of our competitors paid to rank higher than us in this review site.

The Unresponsive

A major thorn in our side is Email-Marketing-Reviews.net. They have some very inaccurate and damaging reviews on our deliverability. We have reached out to them countless times, yet have never received a response. We tried sending long explanations of the errors that they made while testing. We tried short emails voicing our concern. We tried submitting comments on our review. Nothing. It's clear that they reviewed every service once, years ago, didn't put much effort into the reviews, and have not touched it since. Our pricing is even outdated. The most frustrating thing about this site is that it has strong natural search rankings on Google, so we can't escape their false statements about our company.

Conclusion

If you decide to use one of these sites or others like them to help you in your decision about email or other services, make sure to do your homework. Check for accuracies and keep in mind: You just might be looking at a site where the highest payer just happens to be first on the list!

When does it make sense to confirm / double opt-in your email list?

2011-06-17T14:57:00.006-04:00

Confirmed!
Sometimes less is more with your Email Lists

When I help clients build web-site sign up forms to tie in with their JangoMail accounts, I highly recommend making use of our Confirmed Opt-In feature (sometimes known as “double opt-in” in the marketing world).

With an Email List that is Confirmed, any address that is added to the list first receives a brief confirmation message to ensure that the owner of the email address is, indeed, the one who registered and wants to receive mail from the sender. The email address will not be eligible to receive messages from that account unless the custom confirmation link in the message is clicked. JangoMail allows complete customization of this message, so it is easy for the branding and content in this confirmation to be recognized by the recipient, encouraging a quick click to confirm!

This makes sure our clients get nice clean email lists, and ensures that a recipient cannot be “signed up” by a third party for any reason.

As Director of Operations at JangoMail, I also find myself encouraging clients to make greater use of the Confirmed Opt-In tool in ways that go beyond the simple validation of web registrations. Sometimes, it can be an integral part of great list maintenance as well.

I know this can be a difficult message, and an odd one for a company that wants you, as our customer, to send out more emails!

After all, you go to great effort to build and expand your lists. It is perfectly reasonable to be reluctant to cut them back down. So, when does it make sense to re-confirm your data and prune the lists a bit? Let’s take a look.

Your list is getting old, and you haven’t sent to it regularly.

Lists that have aged are a bit notorious for causing spikes in complaints when you begin sending to them again later. The recipients haven’t heard from you in a while and often don’t remember signing up at all. If they do remember, their needs or interests may have changed. It’s a quick solution on the recipient end to hit the “spam” button to just make it go away. The problem is, this affects your reputation as a sender.

You are starting a new position or project, and you cannot find the original source of opt-in in your list data.

If you receive complaints from your campaigns, you will need to be able to respond very specifically to the complainant as to where and how he/she asked to receive your emails. If you don’t have this data now, it’s time to think about it before you begin sending email.

Often, people inherit lists from others in their organizations that came from a time when it wasn’t a big deal to keep good records. Email has changed over time in response to the abuses that are out there. Updating your records is a win for everyone.

I have had two recent experiences where lists that had substantial age on them (3+ years) now included addresses that are “spamtraps” where they weren’t previously. A spamtrap is an address that is used ONLY to catch people who are harvesting addresses from public sources. These addresses are not used by individuals anymore. We find that it is a routine practice for some services to retain addresses of former employees or other now-unused addresses for this purpose. Spamtraps can cause you major headaches. Accounts that are Return Path Certified can even face immediate suspension from the certification program until lists are cleaned.

In reconfirming these lists, the spamtrap address could not have clicked to confirm and would automatically NOT have been part of any future mailings. This would have avoided the problem entirely.

You have a new email push that is significantly different from that for which users originally signed up.

In this case, it’s time to make a hybrid of your old list.

New project? Give folks a chance to opt-in to the additional mail stream. If they aren’t interested in the latest area, then they don’t need to confirm, and they can keep getting just the emails they’ve been getting all along. You get to be the good professional in this message: “Hey! I’ve got an exciting new project coming your way that I’d like to share with you, as my long-time customer. I understand you get a lot of email, so click here to confirm that you want to see the latest. Otherwise, thank you for your business, and I look forward to continuing to communicate with you about our current service.”

This is MUCH more polite than starting something new and giving people the chance to opt-out. In fact, we’ve found that if you follow the opt-out path, you’ll wind up with too many folks just opting out of everything you do entirely by unsubscribing from your company, period.

Why? Maybe they’re not interested, or maybe they just have too much going on in their email already. Either way, err on the side of caution and use the chance to opt them in to your newest project.

How to Get Started

Sold? Ready to do more with less?

We have a tutorial that can get you started:
JangoMail Confirmed Opt-In Tutorial

Please also feel free to contact Customer Support (https://www.jangomail.com/Support/; 1-888-709-4099) for help! We love to hear from our customers.

New Feature: Automatically append social data to your Email Lists

2011-06-14T00:36:00.014-04:00

We're happy to announce that, starting today, Email Lists, can now have social data appended to them. Specifically, subscribers' age, gender, and location can be added on as three additional fields to your existing Email Lists. This data is provided for free. Eventually, other socially-available premium fields will be available for a fee.

Overview:

The process of appending social data to your Email List is automatic, and you only need to designate an Email List to accept social data, in order for the data to be appended. To set an Email List to have social data appended, simply select the Email List, click the Social Data Append button, and mark the Email List as so.

You may also elect to have ALL New Email Lists automatically set to receive social data at the time of creation. To do so, go to Settings --> Social Append and check the appropriate box.

If set, all Email Lists created from here on will be set to have social data appended. Any existing Email Lists created prior to checking this box will need to be set individually to receive social data.

How can I use this social data?

You can use age, gender, and location to segment your Email Lists and send personalized email content based on their demographic profile. For example, if your business is a restaurant, you may want to send one offer to those subscribers under 21 years of age, and another for those over 21. If you're a clothing retailer, you may want to send different content to males versus females.

Frequently Asked Questions:

Q: If I choose to append social data, how exactly will my Email List be modified?

A: Three new fields will be added. They are social_age, social_gender, and social_location. The "friendly names" for the fields will be Age, Gender, and Location respectively.

Q: Where does JangoMail get the social data from?

A: We use a third-party data aggregator called Rapleaf. Rapleaf retrieves its personalization data from publicly available sources.

Q: Are other data points, other than just age, gender, and location, available?

A: Yes, we will soon be providing access to premium data, which includes data points such as household income and profession.

Q: Will all of my existing Email Lists automatically have social data appended?

A: No. For any Email Lists that are created before turning on social data universally under Settings --> Social Append, social data will not be automatically appended. For these Email Lists, you must set them manually to receive social data using the instructions above.

Q: How long does it take after I set my List to receive social data, for the data to be appended?

A: It depends on the size of your Email List and system load, but generally, a list under 5,000 recipients should have data appended to it within 5 minutes after you change the setting.

Q: Will the appended-data be periodically refreshed to ensure accurate data?

A: Yes, by default, subscribers in Email Lists will have their social-appended data refreshed every 90 days.

Q: How do I remove social data from an Email List?

A: After social data has been appended to an Email List, to remove it, go to Manage Fields and delete the social data fields: social_age, social_gender, social_location.

Q: I don't use Email Lists to store my subscriber data. I configure JangoMail to pull my list in real-time from my CRM system. Can social data still be appended?

A: No, but we will soon be introducing an API method to let you retrieve social data so that you may append data to your own CRM or external database system.

Fix for IE9 customers using the Connect to Local Database feature

2011-06-06T02:23:00.004-04:00

We've recently been getting reports from our users who are unable to use JangoMail's Connect to Local Database feature after upgrading to Internet Explorer 9. The browser would freeze after clicking the Connect button, and would have to be shut down using Task Manager. After some exhaustive research, we've finally found a fix.

The Fix:

The fix involves adding a registry key to the Windows registry. You can download the reg file directly from us as a text file:

Click here to download the registry entry as a text file.
Rename the .txt file to a .reg file, and then double-click the .reg file to run it. This will add the necessary key to your Windows registry.

If you examine the .reg file in Notepad, you'll see that the specific key added to the Windows registry is:

[HKEY_CURRENT_USER\Software\Microsoft\Internet Explorer\New Windows]
"DetourDialogs"="no"

Interested in learning more?

This issue is caused by an esoteric bug in Internet Explorer 9 involving ActiveX controls and modal dialog boxes. You can read about the bug here. We hope that Microsoft releases a fix to this in the next IE9 release, in which case, adding the above-mentioned registry key won't be necessary. Until then, please use the registry key as a workaround.

Background

The Connect to Local Database feature is based on an ActiveX control. ActiveX technology is Microsoft-specific, and therefore this feature only works in Internet Explorer. It allows a user to connect to a local data source, like an Excel file, Access file, text file, or any ODBC data source (even SQL Server and Oracle), without having to upload the entire data file, and without having to export and import data. It's one of JangoMail's standout features, and one that separates us from our competitors. When we first launched this feature in 2004, Internet Explorer was the dominant browser. As the years went on, and Safari, Firefox, and Chrome chipped away at IE's market share, the number of users able to use the Connect to Local Database feature shrank. Unfortunately the functionality provided by this ActiveX control is extremely difficult to duplicate in a browser-universal technology like Flash, Java, or Silverlight. For now, we'll continue supporting our IE users taking advantage of this feature, but we hope that in the future, we'll be able to port this feature to a browser-agnostic technology.