It is very easy to conduct an
A/B split test in JangoMail.
Using JangoMail GroupsIf you are storing your e-mail lists in JangoMail Groups, you simply need to send one e-mail to one half of your Group and the second e-mail to the second half of your Group.
You can easily split your Group in half using the "Filter and Send" feature.1. Click the "
Filter and Send" button.
2. Switch to the "
Advanced Query Editor".
3. In the yellow "
Tips" area, click link for "
A/B split testing". This will populate the SQL SELECT and WHERE clauses.
4. Click the "
Filter Members Now" button.
Now, JangoMail is prepared to send to half of your JangoMail Group.
After you send this e-mail, you may want to send a varying version to part "B" fo your Group. This step is very simple. This time you will
NOT start in the "
Filter and Send" section. Just go to the "
Send E-mail" section, elect to send the e-mail to the entire Group in the
Group selection box, but then down below, under "
Don't send to recipients of these past e-mailings:", choose the e-mailing that you previously sent to part "A" of your Group.
This will filter out everyone that received e-mailing "A", thereby sending to only the second half of your Group.
Using an External Database ConnectionIf you are using JangoMail to pull in e-mail recipient data in real-time from an external database, then you need only write the appropriate SQL query to pull in only half of your records. For example, if your e-mail recipient data is stored in the table "Contacts", the SQL query would be:
SELECT TOP 50 PERCENT * FROM ContactsIf your database does not support the "percent" designation with the TOP keyword, then you can manually specify the half-count of your table. If your table has 5,000 records in it, you could use:
SELECT TOP 2500 * FROM Contacts