On Track With Jack: The Best Time To Email

What's Up, JangoMail Users?

Jack is back with an ON – TRACK – FACT.  I tried rapping in a former life, but email marketing is my forte.  We’ll leave the rapping to Kanye.

With that tangent out of the way, here is your tip of the week:

Examine your campaigns to determine the best time to send emails. 

Are you struggling to find the ideal time to send your emails?  You are not alone.  Deciding the best day and time can be overwhelming.

As your business changes, so do the best times to email.  In essence, this is subjective to your industry, business, and audience. If you have a traditional sale day that your customers watch for, we suggest starting there first.

If you are an email marketing newbie, and are not sure where to start, try sending at different times.  Check your campaign reports and compare open and click rates.  The proof is in the pudding!  If one time works better than the other, send at that time.  This is also a great checkpoint for all of our users.

At JangoMail, we send millions of emails per day.  Our highest volume fluctuates between Thursday and Friday. Friday is on top this month, but not by much.  Both days work very well for our clients, and we strongly recommend either of them.  Peak times are usually 10 a.m., 12 p.m., and 2 p.m. In the past, Tuesday was also a key day.  Currently, Tuesdays rank third in volume.

To recap:  In the end, find what works best for you.  If you have a traditional sale day, or had past success with a certain day, start there.  If you are an email newbie, try sending on Friday or Thursday.  Always look at your campaign reports and make adjustments as needed. 

We are here 24/7 for you! Call us at 855-709-4099, or submit a ticket at jangomail.com/support.



Sincerely,

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

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Best Day/Time To Send Emails? Umm...

Would it sound facetious to say "good luck with that one"? In other words, get ready to sweat through some extensive testing. And whether you're work lies within the realm of B2C or B2B, the song remains the same.

A brief background
The golden rule of email campaigns has been to send during the workweek, and around midday (noonish) for B2C and start of day (9ish) for B2B. Thursdays were traditionally the peak of opens and clicks, and remain so (for the most part). However, as marketers begin to more diligently analyze email campaign results to optimize ROI, some interesting insights are occurring. Some campaigns are taking off on Sunday mornings. Some click-behaviors are soaring on Monday afternoons. And forget happy hour blackouts - there are actually folks clicking 4-7pm on Fridays. Huh?


Time for testing
Hard and fast rules are flying out the window. But a common denominator remains - what works for one company certainly does not mean it will work for others, even within the same vertical targets. Every business, customer, industry, event and sub-group within those can yield different results. It's simply imperative to test your open rates and monitor click behavior by sending emails on different days, analyzing peaks and trends ... and then retesting send times on "winning" days to further improve efficiency. This sounds tedious, we know. But when you consider the results, it's just common sense to Frankenstein your strategy to craft Adonis.


What's right for your recipients? 
But enough about you. What about your customers? Are you hearing what they're saying ... considering their most intimate desires? Consider their "typical" day. Put yourself in their shoes and take a thoughtful stroll. Depending upon the unique needs of each recipient, you'll find those walks can take on their own unique strides. Is your audience more likely to check email on their smartphone during the commute into work or at end of day when they finally have time to breathe? That's just one possible scenario of many. So, take a stab. The more you postulate, test and test again, the more you'll show your recipients you really care. And caring includes knowing them best by approaching them when they're potentially the most receptive.

What's working for your business? JangoMail would love to hear from you. We're also here to help any time you need us and offer customized features to help the success of all your email marketing. Until next time, have a great week!