Try Our New JangoMail Smart Templates For The Holidays

By: Melonie Mottice
Marketing Specialist

Hi JangoMail Users!

Gear up for the holidays with our new templates! We have 150 designs to choose from. Impress your subscribers with our striking designs all year long. Be sure to check out our new template menu and editing tips, which cover the basics. Before you know it, you’ll be an email marketing pro, just like Jack!

Follow these steps to get started:

1.  Go to  Messages and  click the blue + New Message button.

2.  Select the JangoMail Smart Template button.

3.  Use the templates as a starting point for your email design.

4.   Browse the template categories in the new menu. Looking for the original Smart Templates? You can find them in the Responsive, RSS to Email, and Simple tabs. 

5.  Choose a favorite by clicking the star at the top of the design you like. To view all of your favorites, click the Favorites tab in the template menu.

6.  To see a full preview of a template, click on the Computer Screen Icon.

7.  Click the Right Arrow to choose a template.

8.  Edit away!  Add in your text, logo, and images.  Each template contains editing tips that will teach you how to customize your message.

9.  Good or bad, email any feedback to marketing@us.jangomail.com.

For any questions, contact our support team by phone at 1-888-465-2646 or submit a Support Request.

Sincerely,

The JangoMail Team

Get The Click: Five Effective Subject Line Strategies

By: Melonie Mottice
Marketing Specialist

It all starts with the email subject line; the first thing people see when they receive an email. The goal of any effective email relationship is to hook the attention of your audience right from the start, delivering your message in full to retain high open rates.  So, how do you get the click?  Follow these five simple, yet effective subject line strategies to keep them coming back for more!

1.  Be Direct And To The Point:  At glance, your subject identifies the content of the email. Whether you are announcing a special offer, event, or news update, be clear about the campaign.  Don’t send mixed signals.  We recommend approximately 50 characters or less, with the exception of highly targeted emails.

2.  Keep The Mystery Alive:  Don’t lay it all out on the line.  We want to intrigue our readers to read on, inviting them to open the email and read our message in full.  Use catchy words to trigger interest, while capturing the purpose of the email.

3.  Stay Fresh: Repetition will lower open rates.  While it's important to establish a brand, each subject line should highlight new content.  If you have a long-term message, work on building your brand to compliment your new material.

4.  Say ‘No’ To Spammy Words:  Remember to always put yourself in the shoes of the recipient.  What emails attract you?  Which ones do you delete right out of the gate?  Avoid excessive use of words like free, help, percent off, and reminder.  Multiple exclamation points, dollar signs, words in all CAPS, and these keywords and phrases will trigger spam filters.

5.  Testing 1, 2, 3:  When in doubt, test!  Worried about a long-term message? Test and see what works best for your audience.

If you have any questions, please contact us for help!

Having Fun & Getting Funds With Filters

This week, a case study in the spirit of the holiday weekend ...

Joe's Outdoor Store is a strong, local retailer in Nashua, New Hampshire. They've been around for almost 5 years and have a solid following of outdoor enthusiasts, weekend warriors and even tourists who happen upon their prime spot off the main interstate.

But, business can always be better!

So, last week Joe's Outdoor Store sent out a major email marketing campaign to announce a Memorial Day Sale. Not just any sale, but one of the biggest sales of the year for Joe's. The thing is, not everyone was invited. To kick off the summer camping season, they sent out a special sales announcement for sleeping bags. Not just any sleeping bags. These are high-performance models designed to withstand high altitudes and adjust interior temperatures based upon exterior conditions. Yeah, they're pretty serious. And only serious campers would really be interested - and willing to entertain the big price tag.

Joe's Outdoor Store took their business' master email list off JangoMail and suppressed the email addresses of anyone who didn't opt into their list as a "Serious Camper" (their words from their group list compiled from the customized email signup form they created). Then, they blasted the beautiful thing. Joe's JangoMail reports said the email campaign was fairly successful in terms of opens and clicks. Now, they just have to wait for the weekend to see the foot traffic it generated. Well done, Joe.

But, other not quite-so-serious folks like to camp in the summertime, too. And Joe's does have other varieties of sleeping bags and camping gear they may want to hear about. Extra foot traffic is always a good thing, so they decide to send another email campaign to attract those potential customers.

Hmm... so what's the easiest way to use the email Joe's already created for "Serious Campers", make a few tweaks, and then blast it to the remaining, general audience? With JangoMail, it's simple. In fact, we already answered this dilemna in the lengthy speech above.

All Joe's Outdoor Store needs to do is load the "Serious Campers" email and make edits for their "General Campers or General Audience". Replace pictures, make the content less exclusive and more along the lines of "if you've never camped, try it with our sale gear". Then, it's time to create their specific email list using our Filter features. They simply need to click and suppress the addresses of all recipients who received the first campaign. It's that easy!

Now, let's broaden this case study a bit. Imagine how easy it is to send customized email messages for unique customer or client groups, while letting other groups receive information that only interests them. The long and short of it is that your customers will be happier knowing that YOU know what THEY want, and your messaging won't take the short road to the spam folder.

If you have any questions about Filters, List Suppression or any other JangoMail feature, hit us up. We'd love to hear from you! Until then, have a terrific Memorial Day weekend, everyone.