On Track With Jack: Email Over Snail Mail

Hi Jangolopes!

Brrrrr...I thought the Ice Age was long gone, but I'm not sure after this week. Hibernation sounds pretty good right now, but with postage going up at the end of the month, there are so many emails to send! Turn the heat up on the polar vortex and read my tip of the week:

Choose email over snail mail.

At the end of the month, first-class stamps will cost 49 cents - a figure that has caused many businesses to ramp up their email efforts instead of spending extra money on postage. I encourage you to do the same, especially since email is more effective regardless of the cost of stamps. Here's why:

Speed: Email is really fast, like lightning fast, and your message is delivered to your subscriber within minutes. You can reach anyone from around the world instantly.

Convenience: You can send any message at the touch of a button, 24/7. You can schedule messages ahead of time and set up Autoresponders when you're away. Additionally, email is convenient for subscribers. They can easily respond and take your message wherever they go - on their phone, computer, or tablet.

Privacy and Security: You can send and receive different types of messages in a secure setting to people who want to hear from you. Their information is securely stored and kept private.

Sharing Capabilities: Share different types of emails easily with friends and family. What did we do before Forward to a Friend links and Social Share buttons?

Deliverability and Analytics: Monitor all your efforts through reporting to shape your future campaigns. In a short period of time you can: confirm the status of your message and view the clicks, bounces, and open rates. You can also work with segmented lists to target your audience.

To recap: Choose email over snail mail. The JangoMail team is standing by to help you incorporate more email into your business plan. We have all the tools and special features to make you successful in reaching more subscribers.

Has it been awhile since you logged in? You may have noticed our new user interface and Smart Templates. We're only a phone call away and support is free!  Get in touch with our live call center at 1-855-709-4099 and ask for a demo.

Sincerely,

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

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This message opened by ... Anonymous

We had a prospective customer recently come to us with an interesting request with regard to the privacy of their campaign recipients. They wanted the campaign actions of users to be anonymized in such a way that it in no way would it be possible for anyone to determine which specific email addresses on the list opened, clicked, unsubscribed, or experienced a bounce for a given email.

The prospective customer had a real concern for the privacy of their recipients but still desired the aggregate campaign reporting metrics that make things like measuring the effectiveness of a campaign possible. Total clicks? Great. Who clicked on which link? Gone.

We were happy to custom-develop this feature for the customer. And since we developed the software to do it for them, we can make it available to you — upon request.

The feature ensures that the specifics on email addresses for campaign actions are overwritten in the database and removed from the SMTP logs after receipt, ensuring they cannot be retrieved or compromised by anyone. 

This feature is a good example of how we're willing to go lengths to fulfill the needs of a customer who knows what they want. While this may seem obscure, if you'd like this feature added to your account, or have another custom feature in mind, please don't hesitate to ask.