Good and Bad Unsubscribe Techniques

By: Ajay Goel
Founder, Chairman

When I first founded JangoMail, I would subscribe to as many newsletters as I possibly could, in order to check out the "Powered by ..." tagline at the bottom of emails to gauge which companies are using which email marketing services.  It helped me keep an eye on the competition.  Recently, however, I wished to clean up my Inbox and decided to unsubscribe from all of the newsletters that I had originally subscribed to for data collection purposes, but never ended up reading.  I was infuriated at how difficult most email marketing services' unsubscribe processes are and simultaneously proud of JangoMail's own unsubscribe feature, which is simple, intuitive, and customizable.

I found that if an unsubscribe mechanism is too difficult to use, I'm more likely to click my email tool's "report spam" button, which is an easy way to ensure I don't receive that sender's email anymore, but makes me feel guilty for punishing the sender.

A good unsubscribe mechanism:

1. Focuses on convenience for the user, not on convenience for the sender.
2. Should require two clicks at the most. One click within the body of the email message, and optionally one click on the web page to confirm that the first click wasn't a mistake or a bot.
3. Should be instant on the sender's side. An unsubscribe mechanism shouldn't require "2-3 business days for processing".
4. Should not require you to log in to a website.
5. Should not email you "one final email" to confirm your unsubscribe. An unsubscribe means you don't want any more email from that organization.

Let's jump right in and look at examples of bad unsubscribe mechanisms:

Constant Contact--"Instant Removal" is anything but instant

To unsubscribe from an email sent by Constant Contact, you must ENTER IN YOUR FULL EMAIL ADDRESS.  This places the burden of the work on the subscriber, not the sender.  Therefore whenever I wish to unsubscribe from a newsletter sent via Constant Contact, I click "report spam" to save myself the work of navigating a difficult unsubscribe process.  As a veteran and proponent of the email marketing industry, I'm loathe to recommend to anyone to use the "report spam" mechanism in favor of the "unsubscribe" mechanism, since the "report spam" button will punish the sender and reduce their deliverability.  In cases where the unsubscribe process is as infuriating as Constant Contact's, however, I'd fully support clicking "report spam" to save the subscriber time. What's even more incredulous is how Constant Contact names its unsubscribe mechanism "Instant Removal with SafeUnsubscribe".  There is nothing "instant" about their unsubscribe mechanism.

eHarmony--requires a login

I haven't been a paid member of eHarmony for years, but I still receive their emails. Asking me to log in to unsubscribe is inconvenient and time consuming.  As a consumer, I'm more likely to report the email as spam instead of taking the time to figure out how to log in, which would require resetting my password since I can't remember what my credentials are, and then, unsubscribing myself.

iContact--insults your intelligence

The Unsubscribe link is prominent and clickable.  The resulting web page tricks the user though, by having the "Continue to send me email" selected by default.  Why would any legitimate email marketing service set that as the default option after a user has just clicked the "Unsubscribe" link?  The "Never email me again" option should instead be pre-selected so that the user need only click the Update button to complete the unsubscribe process.

Silverpop--confusing

In this example, there is no direct unsubscribe link.  Instead the email message provides an "Edit your Email Preferences" link. The resulting web page requires you to enter your email address, and then in what can only be an attempt at a Jedi mind-trick, the bigger more prominent button is the one to NOT UNSUBSCRIBE.  This button is useless, since it would be expected that the user would simply close his browser if he wishes to keep the status quo.

Early on in my career, I had a Yellow-pages ad saleswoman meet me in my office to sell me an advertisement space in the book.  At the end of our meeting, I thanked her for her time, but told her I wasn't interested in buying an advertisement space.  She then whipped out a contract and asked me to sign a statement indicating that I was declining to buy a Yellow-pages ad.  I was mortified.  Can you imagine a world where we have to sign a contract for everything we DO NOT want, versus everything we do want?  Don't make your unsubscribe mechanism remind me of my experience with the Yellow-pages saleswoman.

Zoniac--living in the 90s

Zoniac is an email marketing tool specifically for the IT staffing industry.  They impose a 24-48 hour window on when the unsubscribe will take place.  Imposing a two day time period on making an unsubscribe happen is akin to having a user go to a website and being told that they must wait two days before the homepage loads.  In today's modern world of real-time database transactions and 24-hour connected servers, there is no excuse for an unsubscribe process to take more than a few milliseconds to take effect.

In Conclusion...

Make your unsubscribe link easy to use in order to avoid being reported as spam. A good unsubscribe mechanism is good for email deliverability, and high email deliverability is tantamount to a successful email campaign.  JangoMail's unsubscribe mechanism is a direct link, and each client can customize whether the link within the email instantly unsubscribes the user, or whether the resulting web page asks for a second, confirmation link.  No 24 hour delays, no entering your email address, no logging in, and no "one final email" after the user has unsubscribed.  This is just one way JangoMail delights your subscribers and optimizes your deliverability.

On Track With Jack: The Importance of Plain Text

While sum-sum-summertime is here, don’t take a vacation from your email marketing!  There are a ton of great business opportunities to take advantage of - market them all with JangoMail.  Most recently, we’ve spent a lot of time focusing on deliverability, and I have something else to add into the mix this week:

Always generate a plain text version of your email.

Each time you send out a new email, you should include a plain text version.  While most email clients support HTML messages nowadays, there are still some platforms and devices that cannot display HTML.  Additionally, there are a few folks out there that prefer to block HTML emails.  When you send plain text with HTML, you ensure that your recipient can see your email, no matter what.

Need another reason?  Spam filters check for plain text because spammers do not include it.  A lot of messages without it go straight into the junk folder.  Please note that the spam filter also checks for a balance of HTML to plain text so you want to make sure you have an even amount of both.

At JangoMail, we make it easy.  Once you have the HTML portion of your email finalized click on the second tab in the editor labeled “Plain Text”.  You have two options here: you can “Generate now based on HTML message” or “Generate automatically at send time”.

If you want to edit any portion of the plain text, click the first link.  I prefer this option, especially for newsletters because I like to remove any duplicate links, for example.

Choose the second option if you want your plain text to be identical to your HTML message and it will be created when your message sends.  The system will generate the latest version right before your message is processed.

To recap: Make sure that you always include a plain text version.  With JangoMail, you can easily create plain text to ensure your message delivers.

Have questions? Ask. Dial 1-888-465-2646 or drop us a line here.

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

Command Center: Delivery Optimizer

By: Chris Reibold
Senior Email Analyst


For those of you who don't know, JangoMail is based out of Dayton, Ohio and we are ranked as one of the 12 worst allergy cities to live in. With the dreaded pollen, I can only anticipate that our team of Jangolopes will be affected. However, I know we'll get through it like we do with everything. Like a bad cold or allergy attack, email deliverability can have many symptoms. There can also be a hidden problem or issue that might take a little more work to adjust, sniffles aside.

That's where our Delivery Optimizer tool comes in. Let us take care of the guessing work, so you're not left scratching your head wondering about a specific recipient or list. With a simple check of the Delivery Optimizer you can see what domains you are sending from, and if you have the proper DNS records in place for perfect optimization! Those DNS records are a major factor in whether or not your message passes the receiving server's authentication check.

Click here for a step by step guide on our Delivery Optimizer.

Don't forget about other tools we offer to improve your message delivery like our Spam Score Checker and Delivery Health Check. The Spam Score Checker can be viewed with any broadcast message. The Delivery Health Check sits right beside the Delivery Optimizer on the reports page and can help you determine why a specific email address isn’t receiving your messages.



If you are having trouble with this, just call us up at 1-888-465-2646 from 7AM to 7PM ET Monday-Friday, and we can help.

AOL Follows Yahoo in DMARC Policy Change

By: Chris Reibold
Senior Email Analyst

A couple weeks ago I wrote about how Yahoo’s DMARC change would be a new trend and that we would see it going forward with other email providers. No, I’m not psychic, but I was right.  Yesterday AOL announced the same change.

For more details, click here to read my first post.

Like the Yahoo change, this only affects messages with the From address of AOL.com. If you are sending from AOL.com to AOL.com through JangoMail (or any other email provider), then your message will never be delivered.

The domino effect is clearly in play here. You can expect Hotmail and Gmail to follow suit accordingly in the near future.  Keep it here for the latest.

Bottom line: Do not use an @aol.com, @yahoo.com, @gmail.com, @hotmail.com, or other free email provider address to send your emails. Instead, set up and send from your own domain. Learn how to here.

On Track With Jack: Welcome Newbees and Deliverability Buzz

Finally, spring is here! With the warm weather comes a swarm of newbees, new free trial users that is. Over the last month or so, we've had the most sign-ups to date, and today we're going to review what you need to do to get started with JangoMail.

Existing users, you can benefit from this post too. Use it as a checklist to ensure you have everything in place with your account. These steps will also help with deliverability. Check out these five simple steps to get started:

Get started in 5 Simple Steps:

	Step 1: Activate your account. Note: Your Full-Featured Free Trial Account is valid for 30 days.
	Step 2: Send from an email address at your company's domain. If you do not have a domain, read this article.
	Step 3: Set up SPF. An SPF record tells recipient servers that your JangoMail account has permission to send messages as your company.
	Step 4: Set up DKIM. Messages with DKIM signatures prove that your From Address is legitimate.
	Step 5: Set up Custom Tracking. A custom tracking domain adds another level of authenticity to your messages if you want to track opens or clicks.

So, what's all the buzz about deliverability? Deliverability has been a serious issue lately, not just with JangoMail, but everywhere with any ESP. In an effort to prevent spam, email clients have upped their security measures. They have gotten so strict that sometimes messages from a trusted sender falls into spam until it's added to a safe sender list.

What can you do? In addition to following the above steps, your first message should be a welcome email announcing that you've switched providers. If you're not a new user, send a just checking in message. Encourage your subscribers to do the same. Why? Once you're on their safe sender or white list, your message will stay out of spam.

In our emails, you may have noticed the link up top: Add Our Address to Your Safe Sender List. In addition to your welcome/checking in email, create your own link that will be placed at the top of all your messages moving forward. Write up a new blog post or landing page on your site that includes these steps. If you're concerned that your users never check their Spam Folder, post a guide on your website and social media networks. It will work well near your opt-in form and confirmation page.

In JangoMail, use our Delivery Optimizer, Spam Score Checker, and Delivery Health Check. Read this step by step guide on our Delivery Optimizer. View the Spam Score Checker with any broadcast message you send, and if a specific email address still isn't receiving your message, check it with the Delivery Health Check tool beside the Delivery Optimizer on the Reports page.

Think you have all your bases covered? Create and send your first email.

To recap: Follow the above steps to make sure your account is set up to properly deliver your email messages. Send a welcome email encouraging subscribers to add you to their safe sender/white list.

Still have questions? Ask. Dial 1-888-465-2646 or drop us a line here.

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

Yahoo Policy Change Impacts Delivery

By: Chris Reibold

Senior Email Analyst

While I did put considerable thought into titling this blog post “Yahoo breaks the internet!”, I thought that might be a little dramatic, but it was tempting.

Within the last 48 hours, Yahoo made a bold move in updating their DMARC policy setting to "p=reject." Therefore, mail containing a Yahoo from address is no longer considered legitimate if it does not contain an authentication signature, or if it did not come from properly identified Yahoo infrastructure.

What does this mean? If you are sending from a Yahoo address, to Yahoo users, your emails will always be bounced. Essentially, if the from address is @yahoo.com, and your message is not originating from Yahoo infrastructure (using their web interface, or sending with your Yahoo account from outlook, your iPhone, android, etc), it will never make it to the recipient.

If you look inside the SMTP logs of a message sent to Yahoo, it will look like this:

Message+not+accepted+for+policy+reasons.++See+http://postmaster.yahoo.com/errors/postmaster-28.html - - 0 0 0 SMTP - -

At JangoMail, we discourage our users from sending with a from address of major free email providers like Yahoo, Gmail, and Hotmail.  With the new change, however, users will be flat out blocked if they try to send from a provider. While this move seems drastic, it will limit the amount of spoofed email to Yahoo accounts to zero.

Since Yahoo is a major source of email on the web, you can expect Hotmail and Gmail to follow suit. Do not think of this as some security experiment that Yahoo is performing, but a real and secure change in the way email is handled on the internet today.

Bottom line: Do not use a @yahoo.com, @gmail.com, @hotmail.com, or other free email provider address to send your emails. Instead, set up and send from your own domain. Learn how to here.

On Track With Jack: Email Over Snail Mail

Hi Jangolopes!

Brrrrr...I thought the Ice Age was long gone, but I'm not sure after this week. Hibernation sounds pretty good right now, but with postage going up at the end of the month, there are so many emails to send! Turn the heat up on the polar vortex and read my tip of the week:

Choose email over snail mail.

At the end of the month, first-class stamps will cost 49 cents - a figure that has caused many businesses to ramp up their email efforts instead of spending extra money on postage. I encourage you to do the same, especially since email is more effective regardless of the cost of stamps. Here's why:

Speed: Email is really fast, like lightning fast, and your message is delivered to your subscriber within minutes. You can reach anyone from around the world instantly.

Convenience: You can send any message at the touch of a button, 24/7. You can schedule messages ahead of time and set up Autoresponders when you're away. Additionally, email is convenient for subscribers. They can easily respond and take your message wherever they go - on their phone, computer, or tablet.

Privacy and Security: You can send and receive different types of messages in a secure setting to people who want to hear from you. Their information is securely stored and kept private.

Sharing Capabilities: Share different types of emails easily with friends and family. What did we do before Forward to a Friend links and Social Share buttons?

Deliverability and Analytics: Monitor all your efforts through reporting to shape your future campaigns. In a short period of time you can: confirm the status of your message and view the clicks, bounces, and open rates. You can also work with segmented lists to target your audience.

To recap: Choose email over snail mail. The JangoMail team is standing by to help you incorporate more email into your business plan. We have all the tools and special features to make you successful in reaching more subscribers.

Has it been awhile since you logged in? You may have noticed our new user interface and Smart Templates. We're only a phone call away and support is free!  Get in touch with our live call center at 1-855-709-4099 and ask for a demo.

Sincerely,

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

On Track With Jack: Email Deliverability

Happy early Thanksgiving JangoMail Users!

Can you believe it?  Thanksgiving is next week, which also means that you are going to start sending your holiday emails.  Before you add the final touches, take a look at my tip, well question, of the week:

Are you a Safe Sender?

In this day and age, post Pilgrim and Squanto times, email clients have become quite good at upping their security measures, which can affect your email deliverability and send your messages straight to spam.

It's important to make sure you are a Safe Sender, and encouraging your recipients to create a Safe Sender, or White List, will ensure deliverability.

To start, I would recommend sending an email with step-by-step instructions on how to create a Safe Sender List, and remove emails from spam.   Step-by-step guides with screenshots work best.  If you're concerned that your users never check their Spam Folder, post a guide on your website and social media networks.  They work well near your opt-in form and confirmation page.

In JangoMail, you can determine which email client your subscribers use most and shape your instructions around those providers.

In our case, Outlook ranks high and Gmail is king.  Here are the steps we suggest:

Microsoft Outlook 2010 / 2013

To remove from the Junk Folder:
1.  Check your Junk Folder
2.  Click on the email message to highlight it
3.  Go to the Home tab
4.  Select the arrow on the Junk drop-down menu
5.  Choose Never Block Sender's Domain

To create a Safe Sender List:
1.  Under the Home tab go to the Junk drop-down menu and click on Junk Email Options
2.  In the new window click the Safe Senders tab
3.  Click the Add button and enter in the desired email address
4.  Click OK

Gmail

To remove from the Spam Folder:
1.  Go to the Spam Folder
2.  Locate message from us
3.  Select the message
4.  Click the "Not Spam" button

To create a Safe Sender List:
1.  Enter JangoMail in the search bar
2.  Click arrow in the right of the search bar to filter
3.  Click Create filter link at the bottom right
4.  Select Never send it to Spam
5.  Click the “Also apply…” box to apply to similar messages
6.  Choose the blue Create button

To recap: Make sure you are a Safe Sender before your next email campaign.  Send an instructional email to your subscribers to show them how to add you to their Safe Sender / White List.



Sincerely,

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

How to Set Up SPF Record and a Domain Key

Let’s explore the reasons why you want to use an SPF record and a domain key, and how they can improve your inbox delivery rate.

If you own your own domain and are sending using your domain name as the FROM address (through JangoMail's servers), adding SPF and DKIM records essentially authorizes JangoMail to send on behalf of your domain.  This tells the recipients' email clients that we have permission to send email on your behalf.  It’s just one more thing you can do to legitimize your messages in the eyes of the different email clients you'll be sending to.

What's more, setting up your DNS records will allow your_domain_name.com to establish its own reputation with a recipients' email client (Gmail, Yahoo, Outlook, etc.).  When you send through JangoMail without doing this, you are sharing a reputation with all of our other customers, past and present.  This is why it is a good idea to set up your SPF and DKIM records at your earliest convenience.

When we are working with a customer, our call center usually asks for a list of FROM address domains they want to use, and creates a personalized guide for them.  This DOES require users adding SPF and DKIM records into their domain's DNS settings.  This is the template we use:


SPF Record
Create a new DNS record at your_domain_name.com. The type will be TXT. The value should be:

v=spf1 include:jangomail.com a mx -all

If you already have an SPF record, then just add include:jangomail.com, so that you have:

v=spf1 (whatever you had before) include:jangomail.com -all

DKIM Record
Create a new DNS record of selector._domainkey.your_domain_name.com.  The type will be TXT. The selector value should be a single word/string of jm, jango, myname, and so on.

You have to first create the key in your JangoMail account. Copy the text shown in the Value field of the popup window you see when viewing the key (starts with k=rsa; p=MIG...).  You will paste this into the value field for the TXT record you are going to create in your DNS settings.  The host value will be:

selector._domainkey

For example, if you used jm as the selector value, the left side would be jm._domainkey, and the right side would be the long string of k=rsa; p=MIG....

Custom Tracking Domain
Create a new CNAME record in your DNS settings.  The host value can be a single word or character such as x, trk, or track.  The right side value (alias or "points to" are common names here) is jngo.net.  If your domain is acme.com and you used trk, then when entering trk.acme.com into browser, you'll see a JangoMail landing page.


Your DNS changes can be seen right away, in some cases.  In others, it may take a few hours before the values can be seen by our system.  For your domain key, come back into your JangoMail account and enable it.  For your custom tracking domain, enter the tracking domain name you used (e.g., you would enter trk.acme.com using the example above.  You don't need to do anything within your JangoMail account for the SPF record.

In a GoDaddy account (as an example of a domain provider), the SPF and domain key records will look something like what is shown below (this example uses jangomail as the selector value):"

The custom tracking domain CNAME record (this example uses "track")

Lastly, once your SPF record is in place, and when sending a new campaign, turn off the "Use System MAIL-FROM" setting in the new message's settings tab.

If you have any questions about setting these up, please let us know! Also, once they're set up, feel free to contact support, and we'll be glad to verify, and put them in place, on our end.

You may also be interested in reading:  Branded Subdomain Setup

On Track With Jack: Reconsider Email Attachments

Hello JangoMail Users!

Jack here reporting from the JangoMail headquarters. Today's tip comes from our support team:

Reconsider Email Attachments

When you have a large file to send, you may want to think twice about sending as an attachment. Ask yourself, "Is there a better way to get my message across?" Size and security are the two main deliverability issues that will prevent your subscribers from receiving your attached message.

There is a better way to incorporate files into your email marketing plan. Upload your assets to JangoMail and embed them within your email. For larger files, post to your website and create links within the body of your email. Encourage readers to click for more information.

Embedded links will not only increase traffic back to your site, but will also provide you with click tracking data throughout your email to see what your audience is interacting with the most.

Emails without attachments are also easier to access since downloading is not required. It sounds silly, but subscribers are usually on the go and this saves them a step. Convenience is key!

To recap:

• Attachments could cause deliverability issues.
• Email links encourage users to visit your website, which will increase traffic.
• You can track clicks throughout your email to see what your audience is interacting with most.
• Messages without attachments are easier for your recipients to access.  Your message is just a click away instead of taking additional steps to download.
• Are there times when attachments are needed? Of course. That's why we support them. Just remember to think twice before you send any attachments to make sure it's the right message for your audience!

If you need help with anything, like installing click tracking, please Contact Support.



Sincerely,

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Are You Heading Straight to Spam?

After all the work you put into your email campaigns, the least your emails could do is reach your recipients. Problem is, when you least expect it, they can miss the mark and hit the spam or junk folders.

The unusual suspects
So, what happened? Before you heavy foot it over to the IT department, consider the content of your emails as the potential culprit. Here's a short list of surprising keywords and phrases that could land you directly in spam land.

• Pennies a day
• Weekend getaway
• While supplies last
• Call now
• Apply online
• Cannot be combined with any other offer
• Billing address
• Call now
• Increase traffic
• Why pay more?

Shocked there's no sign of "free?" Don't be. 
Consider this a trick list - only noting triggers you might not expect. "Free" is still one of the most common ways to profile your email. But, keep this in mind: It's okay to use all these phrases. What weighs against you on the spam scale is the frequency in which you utilize any of these trigger words. Also, using any of them concurrently within the same email isn't a smart idea.


 
Who's pointing fingers and why
There's a lot of noise out there in the email world. And any decent email service provider is trying to protect its valued users, so they continue to utilize them. The problem is, sometimes respectable email communications get caught in the filtering mix for the greater good of keeping inboxes clean. The bottom line is you don't want to associate with the riff-raff and more importantly, have your timely communications get lost on the way to intended recipients.



Moderation is the medicine
Think of spam-folder-avoidance this way: If your email reads more like an infomercial, consider it a trigger candidate for the junk folder. Use trigger words in moderation, and you should be just fine. However, if you are experiencing consistent inbox deliverability issues, revisit your subject lines and main body content to see if you're inadvertently shifting email service provider spam filters into high gear.


Two leg ups
JangoMail's Delivery Optimization Tool analyzes your emails and determines changes you can make to optimize delivery even before you hit "send." We also recommend using SpamAssassin as an additional pre-screening tool. Visit their site for a more detailed trigger list as well (under the Tests tab).

JangoMail also scores your mass email campaign message using SpamAssassin - you can see the score in Broadcast Messages Report Dashboard. Send a message to yourself before sending to your list. Scores under 5 are generally considered to be free of spam.

The rules are always changing too! A good message today can be bad tomorrow; it just depends on how certain words and phrases are used (or over-used). We'll help you stay ahead of the curve on this.

If you have any questions about spam filters and triggers, just ask. Until next time, have a great rest of the week!