Showing posts with label Command Center. Show all posts
Showing posts with label Command Center. Show all posts

Thursday, November 13, 2014

Command Center: The Value of Using the JangoMail Sub-Account Feature

How do you manage multiple email marketing campaigns for different clients, departments, or organizations in a JangoMail account?  Use the JangoMail sub-account feature.

To access Sub-Accounts, after you've called JangoMail,
go to 'My Account' and click the 'Sub-Account' tab.
Sub-accounts have multiple uses in a customer-centric relationship management program including:

  • Tailored email marketing campaigns
  • One-to-one customer service
  • Customer retention programs
  • Building brand loyalty
  • Providing information to customers
  • Subscription billing
  • Managing rewards programs

The sub-account feature allows you to set up and manage multiple user accounts within a main JangoMail account.  Each sub-account has a unique user name, password, and from address domain. All managed by the administrator within a main account.

The account settings such as header/footer and unsubscribe list can be unique to each sub-account or can use the master accounts settings.  The main account administrator maintains complete control in setting up and monitoring these parameters for each sub-account.

Once a sub-account is set up, contact lists and email marketing campaigns can then be created and stored in each sub-account folder, separate from other sub-accounts.  The sub-account can be managed either directly through the login or through the master account.  This simplifies management and organization of multiple email campaigns for various customers, departments, or organizations.

The sub-accounts created in a master account are functionally separate, and are not billed individually for usage.  The billing is done only for the main account to allow for the lowest cost per email of the combined total sending volume, a true cost savings.

To set up this feature, call a JangoMail expert at 1-888-465-2646.  Once your master account is confirmed, log in and go to 'My Account'.  Select the 'Sub-Accounts' tab and click 'add a new item,' which will open a new window where you can create a username, password, from address, domain, and sub-account settings.  Once everything is entered, Save your settings and, congratulations, you just create a new sub-account.  It's that easy!

Using the JangoMail sub-account feature allows for the flexibility that marketing, design, public relations, communication, and other business types need to simplify their account management.  All the billing and email marketing services are met by the needs of multiple customers.

Thursday, August 14, 2014

Command Center: JangoMail Social Media and Facebook

One of JangoMail's advanced capabilities is its integration with Facebook and other social media.  JagoMail's Enterprise level email campaign manager can auto-share email campaigns with social media and Facebook.  This feature increases the audience reach of a marketing campaign or message beyond email.

Email campaigns can also be shared with Twitter and Google Plus.  Facebook and Twitter share statistics can be viewed directly on the JangoMail reporting dashboard.  This information provides a way to quantify social effectiveness, as users spread a campaign across social networks.

Leverage the power of social media to increase marketing effectiveness by embedding a Facebook Like button directly in an email campaign.  Clicking the Like button brings the recipient to a campaign page with a Facebook Like button to like a campaign.

JangoMails integration with social sharing sites also includes granular reports for social tracking of visitors.  The reports will detail who visits a page and from where and how many visitors and numbers of shares.

The new JangoMail social reporting statistics include:

  • # of Unique campaign page visitors
  • # of Visitors from Facebook
  • # of Campaign shares on Facebook
  • # of Campaign Likes on Facebook
  • # of Visitors from Twitter
  • # of Campaign shares on Twitter

Connecting Facebook with JangoMail's seamless social integration features will help to broadcast an email marketing campaign faster and with greater ease.  The net result is increased traffic and more customers.

Monday, July 14, 2014

Command Center: Triggers with Bob

By: Dave Walker
Technical Support Engineer

Bob wants to take his email marketing to the next level. He's been sending out his marketing emails, and they've been getting good results. There is, however, a lot of manual follow-up that is required. Bob's sales team spends a lot of time analyzing open and click data, and sends follow-up emails to those folks, to continue the conversation.

Bob wants to automate the process of sending follow-up emails to his customers. If a customer clicks on a link to visit the website, he wants to send them an email a little later in the day to follow-up on that visit. If they open, but don't click, he wants to send a different message a day or two later.

Bob is using JangoMail's “Triggers” feature to automate his follow-ups. He creates his follow-up messages, and saves them to his account. He then creates a trigger in his account for “Message Opened.” He links the appropriate follow-up message to that trigger. He does the same for “Link Clicked” to catch the clickers.

Now Bob's done. When his customers receive a message and open it, JangoMail will trigger the sending of a follow-up message. Bob can have this action apply to only a single message, or to all messages. He can time the follow-ups so they're sent a few minutes, hours, or days later.

Bob has used JangoMail's simple “Triggers” feature to revolutionize his customer communication, and free up sales team time for more productive things. The force is strong with this one.

Take a look at JangoMail's Trigger features for yourself. Click here for more information on how to revolutionize your own email communications.


Tuesday, May 20, 2014

Command Center: Autoresponders With Bob

By: Dave Walker
Technical Support Engineer

Bob's car dealership has been growing. Bob has decided to start a new email campaign to provide service tips to his new car buyers. Bob's idea is to send emails to new car buyers every few days at first, and then at regular intervals thereafter. The first will focus on the newest car buyer, while later emails will remind the buyer about regular service, aftermarket accessories, and other useful tips.


Bob knows that his customers do not buy all at once, so his campaign shouldn't run all at once either. He needs each buyer to enter the campaign at the beginning, not start in the middle.

Bob uses JangoMail's Autoresponders feature to get it done.

Bob creates all of his messages ahead of time so they automatically send out each week, month, and even year. He then uses these messages to create “autoresponders” for his new buyers list. The first email goes out on the day of the purchase, while other messages are set to delay for a period of time before sending.

When a customer buys a new car, Bob adds them to his new purchasers list. Automatically, the autoresponders will begin. On the first day, they'll receive a tip email with warranty information and the phone number for the service department. As the days and weeks pass, they'll continue to receive emails tailored to the amount of time they own the car.

Bob's customers always start on day 1, no matter what day that is. Luke bought his car on a Monday, but Leia bought hers on Thursday three months later. It doesn't matter. On the day each bought their car, they received the same message.

That's why Bob likes JangoMail's autoresponder feature. With autoresponders, he has yet another great way to tailor his email communications directly to his customers needs. Bob's Mom would be proud.

Thursday, April 24, 2014

Command Center: Delivery Optimizer

By: Chris Reibold
Senior Email Analyst



For those of you who don't know, JangoMail is based out of Dayton, Ohio and we are ranked as one of the 12 worst allergy cities to live in. With the dreaded pollen, I can only anticipate that our team of Jangolopes will be affected. However, I know we'll get through it like we do with everything. Like a bad cold or allergy attack, email deliverability can have many symptoms. There can also be a hidden problem or issue that might take a little more work to adjust, sniffles aside.

That's where our Delivery Optimizer tool comes in. Let us take care of the guessing work, so you're not left scratching your head wondering about a specific recipient or list. With a simple check of the Delivery Optimizer you can see what domains you are sending from, and if you have the proper DNS records in place for perfect optimization! Those DNS records are a major factor in whether or not your message passes the receiving server's authentication check.

Click here for a step by step guide on our Delivery Optimizer.

Don't forget about other tools we offer to improve your message delivery like our Spam Score Checker and Delivery Health Check. The Spam Score Checker can be viewed with any broadcast message. The Delivery Health Check sits right beside the Delivery Optimizer on the reports page and can help you determine why a specific email address isn’t receiving your messages.



If you are having trouble with this, just call us up at 1-888-465-2646 from 7AM to 7PM ET Monday-Friday, and we can help.


Thursday, April 03, 2014

Command Center: Conditional Logic

By: Dave Walker
Technical Support Engineer

Meet Bob. Bob has a problem. Bob owns a car dealership, and it's time for the new models to arrive. There's a new sports car, a new family car, and a new truck. His problem is that he only has one contact list, and he wants to send different announcements to different customers. There's no need to send an email about sports cars to truck buyers, and the young rich kids don't want the family sedan.

Bob can always split his list into parts. He can make a list of sports car buyers, and a list of family car buyers, and a list of truck buyers. Bob, though, works out of this same database on a regular basis, and it already identifies the customers appropriately. Splitting the lists is extra, tedious work.

Bob uses JangoMail to save time. Good for Bob! JangoMail's “Conditional Logic” feature lets him use his existing database of contacts, and still send different messages to his customer segments.

Bob creates a single message. The top and bottom of the message contain fairly standard stuff. He has a logo, his address, greeting text, and other content that will not change from segment to segment. In the middle of the message, though, Bob is having fun.

Using Conditional Logic's power, Bob puts three different pieces of content in the middle of the message. Each has a photo of the vehicle, text describing it, and a price. Bob creates one message with all three pieces of content. Using some basic scripting commands, Bob links these pieces of content to the data field for customer interest.

If the customer is interested in a sports car, we'll give that customer the sports car content. Likewise for family car and truck buyers. At send time, JangoMail looks at the contact data, and inserts the appropriate content for each recipient. If the database field says “sportscar” then that recipient will only see the content provided for that segment. Everybody wins!

You can be like Bob. JangoMail's conditional logic feature allows you to customize text, images, layout, and many other aspects of your message based on data in your list's contact data. One message to rule them all.






Thursday, March 20, 2014

JangoMail Command Center: The Right Tools, The Right Way

By: Sarah Dyer
Customer Service Manager


In 2011, I quit my comfortable desk job to work alongside my husband, Todd, in his renovation business. Shortly after we purchased our first house flip, Todd had to run to another house and I was left in charge. Despite being married to one of the best home renovation experts, I have absolutely no renovation experience.


During demolition, we encountered hardwood flooring that was glued to concrete slab. I was on my hands and knees with a hammer and chisel for an hour only to get through three feet of this stuff! The task was daunting, to say the least.


Todd stopped by for a cold drink, saw what I was doing and handed me a floor scrapper. He showed me how to use it, and I removed more flooring in one minute than I had in the last hour! Frustrating, yes, but now I had the right tool to get the job done much quicker. Having the right tool to fix any problem makes all the difference, and knowing how to use it the right way is equally important – the same goes for email marketing.


JangoMail can be used in so many different ways, and sometimes you don’t realize what tools you have right at your disposal. I have heard the excitement of so many customers when they discover some of our automated features, for example. From setting up birthday messages to reorder reminders, and so much more. If you have data, we have automation that can help you put it to work for you.


So before you go scraping the floors on your hands and knees, spend a few minutes on the phone with a JangoMail expert, also known as a jangolope. You can reach us from 7 A.M. and 7 P.M. (US/EST) at 888-465-2646. We’re here to listen and discuss your business needs. Our team of jangolopes will get you on track to using the right tools, the right way! Look for our monthly support blog straight from the JangoMail Command Center.