Command Center: The Value of Using the JangoMail Sub-Account Feature

How do you manage multiple email marketing campaigns for different clients, departments, or organizations in a JangoMail account?  Use the JangoMail sub-account feature.

To access Sub-Accounts, after you've called JangoMail,
go to 'My Account' and click the 'Sub-Account' tab.

Sub-accounts have multiple uses in a customer-centric relationship management program including:

• Tailored email marketing campaigns
• One-to-one customer service
• Customer retention programs
• Building brand loyalty
• Providing information to customers
• Subscription billing
• Managing rewards programs

The sub-account feature allows you to set up and manage multiple user accounts within a main JangoMail account.  Each sub-account has a unique user name, password, and from address domain. All managed by the administrator within a main account.

The account settings such as header/footer and unsubscribe list can be unique to each sub-account or can use the master accounts settings.  The main account administrator maintains complete control in setting up and monitoring these parameters for each sub-account.

Once a sub-account is set up, contact lists and email marketing campaigns can then be created and stored in each sub-account folder, separate from other sub-accounts.  The sub-account can be managed either directly through the login or through the master account.  This simplifies management and organization of multiple email campaigns for various customers, departments, or organizations.

The sub-accounts created in a master account are functionally separate, and are not billed individually for usage.  The billing is done only for the main account to allow for the lowest cost per email of the combined total sending volume, a true cost savings.

To set up this feature, call a JangoMail expert at 1-888-465-2646.  Once your master account is confirmed, log in and go to 'My Account'.  Select the 'Sub-Accounts' tab and click 'add a new item,' which will open a new window where you can create a username, password, from address, domain, and sub-account settings.  Once everything is entered, Save your settings and, congratulations, you just create a new sub-account.  It's that easy!

Using the JangoMail sub-account feature allows for the flexibility that marketing, design, public relations, communication, and other business types need to simplify their account management.  All the billing and email marketing services are met by the needs of multiple customers.

What Makes a Company Great?

By: Mark Mentzer
Regional Sales Manager


I recently joined JangoMail as the Regional Sales Manager for the east coast.  JangoMail is a growing company and this is a new position created as part of that expansion.  Many companies attempt to grow, but merely expanding doesn't guarantee success.  There are other factors at work that need to be present in a company of excellence.

The 1980's book, "In Search of Excellence," may be dated, but the premise of what makes a company successful is still relevant today.  I found many of these "factors of excellence" present at JangoMail, and I want to share them with you:

• Customer Focus - JangoMail is passionate about developing relationships with customers and providing VIP customer service.  This is demonstrated by our strong customer service policy that provides technical support through phone, chat, and email to all customers, regardless of account size.
  
• Product Focus - A consistent focus on improving the functionality of our product by listening to customers, and developing new features that meet their needs.
  
• Flexibility - Our company promotes and encourages active employees to make decisions, at all levels.  This management philosophy facilitates a sense of ownership and autonomy, allowing quick decision making and problem solving.
  
• Absence of Internal Silos - Successful companies today remove bureaucratic barriers and foster communication between all functional departments: marketing, sales, development, finance, management, etc.  JangoMail actively promotes and practices cross functional interaction and problem solving.
  
• Overall Value - You get more product features for your money like volume, delivery, and customer service.  This translates into a high value relationship for JangoMail customers compared to our competition.

JangoMail offers a great overall value in terms of product functionality, price, and service for large volume, permission based email marketing campaigns.  And, we are consistent in improving and delivering this value to our customers.  It is the combination of all these factors that I found at JangoMail that make it a company of excellence, and a great place to work.

Gene Marks: Why Business Is Worth So Little

A guest post by Gene Marks

I’m still (relatively) young, so I don’t want to sell my business.  Also, I have optimistic hopes for the economy over the next few years and this may be a good period for me to earn a few bucks, particularly after all the past slow years.  Yeah, I’m definitely not going to cash out.  But these are not the real reasons why I’m not ready to sell my business.  The real reason is this: my business isn’t worth very much.

Is yours?

Sure, I’ve got plenty of customers.  But none of them are under a long term contract so there’s no guaranteed revenue stream.  And, being a service business, I don’t have many assets.  I’ve got cash and accounts receivable and that’s worth something to a potential buyer.  I have no debts and my payables are low, so that’s also a good thing.  But I don’t have any real property or equipment, except for a few computers and some office furniture.  Maybe your business has a better balance sheet than mine.  Maybe you’ve got a lot of equipment that has a good resale value.  Or a warehouse full of inventory.  Or long term contracts, or a big building with a low mortgage.  If you do then good for you.  Those are all hard assets and they all have value.  So you’ll definitely get a price for those.

But that’s not a business.  Those are just assets.  Each one of them has a market value.  They can be sold off as a group or individually.  You’ll hopefully get more than what you paid too.  But you’re not going to get what your business is really worth unless you build up a business that’s really worth something.  One that can stand on its own.  That’s the mark of a truly valuable business.

Take a McDonalds franchise, for example.  Now that’s a valuable business.  Sure, there’s equipment and property and hard assets.  But there is also something else:  a process.  If you own a McDonald’s franchise your employees know the process.  Everyone knows their job, from the manager down to the fry cook.  There are procedures to follow.  There are written manuals.  And rules.  If the fry cook leaves then you replace him with another fry cook who gets trained accordingly to those same procedures.  You buy from the same suppliers under established, long term contracts.  You have the same procedure for selling products to your customers, one that minimizes time and maximizes output.  Heck, even if your manager ups and leaves you can find and teach another manager.  You’re just inserting that person into the system.  It’s like a machine with replaceable parts.

Is your business like that?  Can you disappear for a week, two weeks, three weeks and it just keeps running?  Do you have a system in place?  I don’t.  If I were to get hit by a bus tomorrow my business would fold up within weeks.  I have no procedures or policies.  I’m a micromanager.  Everything needs to pass through my hands.  Every job is different, every project unique.  If someone were to buy my business they would need to also hire me along with it.  Who else would keep things running until the new owners could establish their own mark?  This is not value.  This is just another excuse for employment.

I’m not complaining, mind you.  My business is doing well.  And it’s been growing.  For the past twenty years my company has provided a livelihood for me and my family.  It has been a source of income and support for my employees and contractors.  But besides its cash and receivables it’s really not of any value to anyone.  Is yours?

Gene Marks writes daily for The New York Times and weekly for Forbes, Inc. Magazine, Huffington Post and Fox Business.  He runs a 10 person consulting firm outside of Philadelphia.

Enjoy Your Summer Vaca - Courtesy Of Your Autoresponders

Just when you thought you'd have to respond to all your new email list requests, here come the JangoMail autoresponders to the rescue. Yep - you can actually have your customers and sip that Mai Tai, too. If you're not using this handy feature yet, you could really be missing out on some well-deserved R&R this summer.

This is a great trick for whenever a new subscriber is added to your group after completing a website signup form.

Here's how it works:

1. Simply access the feature in the details section of your list. Follow the simple set-up instructions to craft a message that could include any or all of the following content:

• Thank new subscribers for requesting admission to your company or organization's list
• Remind them which list(s) they've subscribed to 
• Ask them to confirm their contact information (email address) to begin receiving your communications
• Share with them some of your other email groups they may like to enroll in
• Share a link to the last communication from this list to get them up-to-speed
• Offer a link to unsubscribe or change their list preferences
  
  

2. Name your autoresponder (i.e. Sales Notifications; Biking Enthusiast Newsletter)

3. Set the time relative to the recipient's "join time" to send your autoresponder. Note that you can create multiple autoresponders at different times (i.e. one hour after; one week later) to request confirmation of their new subscription and then followup with another message if necessary (i.e. "Don't forget to confirm your subscription with us!")

4. Sit back in your Tommy Bahama and take a snooze. You're on your way to seamless, stress-free automation.

If you have any questions about JangoMail autoresponders, just ask us. In the meantime, we hope you're making some stellar plans for the upcoming summer. Remember, even the most dedicated email marketing gurus and enthusiasts need a break every once and a while. So, live it up when you can.

Until next time, have a great rest of the week!

No Joke: Email Marketing Grows Business Like Nothing Else

We recently came across a pretty interesting piece in Target Marketing, called "Nuts & Bolts Comedian: Email Pulls in Crowds, Social is Ephemeral", featuring comedian Steve Hofstetter. Aside from the rah-rah nature of the title (how could we not be drawn to that??), the fact that it reflected the actual email marketing experiences of a professional comedian was totally intriguing.

Comedian Steve Hofstetter

Why share?
First, we thought it would be beneficial for our clients who may be in similar businesses. Steve's motivations make perfect sense. The kicker is, his nearly flawless execution and rationale behind the outreach is really impressive. Next, this guy was obviously successful, so we wanted to hear his first-hand account for ourselves, too. Turns out, Steve Hofstetter knows what the heck he's talking about.






You've got to read this article.
It's only a couple of quick pages, so dig in, and we'll meet you back here.

Tick tock ....






Interesting. Now consider this, our "final" thoughts on the topic.
So, we don't necessarily completely agree with all perspectives of the article. To say social media is "ephemeral" isn't true. In fact, email marketing that ties into the power of social media can increase your campaign's word-of-mouth and boost your potential subscriber list. But, it's true that you have to know how to use it effectively - and whether your audience is actually following your brand. On its own, social can be hard to track - and the ability to offer lengthier conversion content is out of format and can turn off socially-savvy engagees. HOWEVER, again, if it leads into the more trackable, marketing-rich structure of email outreach, the sky is truly the limit.

Perhaps the biggest takeaway to consider: Stay true to your audience. Be good to them in terms of the information they've opt-ed to receive and feel free to reward them for their ongoing patronage (in clicks or transactions). In the end, the more reciprocal your relationship, the more you each will benefit.

If you see anything on the web related to email marketing that you think we should share, give us a shout. And as always, if you have any questions about our JangoMail features or how we can help you, just ask.

Until then, have a great rest of the week!

Psst: Want to see Steve in action? YouTube has some clips you can check out.