Location metrics have been relocated within Reporting

To improve consistency and avoid confusion in an email campaign's Reporting metrics, Geotracking Location data has been moved to display along with the Raw Data of a Campaign's Details reports. This data had previously been located along the different ways to group data (by Domain, by Sender, by Email Client, etc.), though it did not group by location.

Now, you will find the location data in the raw data report itself.

The additional columns showing Geotracking's Country Code, Region, City, Zip Code, ISP, Domain Name, Latitude, and Longitude are on the right.

More Resources

For more information on this feature set, visit our previous blog posts:

Use Our Google Maps Integration to Create and Send to an Email List

Create and Send to an Email List from an Open, Click, or Page View Report

You can also read earlier blog posts about Phase I, Phase II, and Phase III of our Geo Tracking deployment. These previous posts show you how to view raw location data on Opens, Clicks, and Page Views, as well as segment your data by distance from a particular zip code.

New Feature: Use Our Google Maps Integration to Create and Send to an Email List

You can now use our Google Maps report to create Follow-Up Email Lists and send Follow-Up Email Campaigns.

Earlier, we launched a series of new reporting features that allow you to create and send to an Email List from an Open, Click, and Page View report, as well as from an Unsubscribe, Bounce, and Transactional Email report. We have added to this feature set to allow you to send Follow-Up Email Campaigns or create Follow-Up Email Lists from a Google Maps geo targeting report.

There are two new icons in our Google Maps geo targeting report that allow you to Create and Send to an Email List. Click on the image below to see the two new icons.

Send more relevant marketing emails quickly and easily with this feature.

• Notify recipients who are within a geographic area of a new store opening.
• Send a sports-themed email featuring a team local to the recipients' area. 
• Create a weather or outdoor-themed email relevant to the recipients' geography.

How to use a Google Maps Report to Create and Send to an Email List

1. Go to the REPORTS tab and click on the data point that you would like to use to create an Email List. In this example, we are clicking on a Unique Opens report.

2. Click on the (map) link next to the Recipients count.

3. Narrow down your report by using the navigation on the left side of the report, or by clicking on areas in the map and clicking Select.

4. Once you narrow down your report, you will see a list of recipients below the Google Maps geo targeting report. Click on the Create Email List Icon or the Send to Email List Icon to turn this report into an Email List or to send directly to the email addresses in the report.

More Resources

For more information on this feature set, visit our previous blog posts:

Create and Send to an Email List from an Open, Click, or Page View Report

Click on Almost Any Data Point, Filter and Send Instantly