On Track With Jack: The Importance of Plain Text

While sum-sum-summertime is here, don’t take a vacation from your email marketing!  There are a ton of great business opportunities to take advantage of - market them all with JangoMail.  Most recently, we’ve spent a lot of time focusing on deliverability, and I have something else to add into the mix this week:

Always generate a plain text version of your email.

Each time you send out a new email, you should include a plain text version.  While most email clients support HTML messages nowadays, there are still some platforms and devices that cannot display HTML.  Additionally, there are a few folks out there that prefer to block HTML emails.  When you send plain text with HTML, you ensure that your recipient can see your email, no matter what.

Need another reason?  Spam filters check for plain text because spammers do not include it.  A lot of messages without it go straight into the junk folder.  Please note that the spam filter also checks for a balance of HTML to plain text so you want to make sure you have an even amount of both.

At JangoMail, we make it easy.  Once you have the HTML portion of your email finalized click on the second tab in the editor labeled “Plain Text”.  You have two options here: you can “Generate now based on HTML message” or “Generate automatically at send time”.

If you want to edit any portion of the plain text, click the first link.  I prefer this option, especially for newsletters because I like to remove any duplicate links, for example.

Choose the second option if you want your plain text to be identical to your HTML message and it will be created when your message sends.  The system will generate the latest version right before your message is processed.

To recap: Make sure that you always include a plain text version.  With JangoMail, you can easily create plain text to ensure your message delivers.

Have questions? Ask. Dial 1-888-465-2646 or drop us a line here.

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

Command Center: Autoresponders With Bob

By: Dave Walker
Technical Support Engineer

Bob's car dealership has been growing. Bob has decided to start a new email campaign to provide service tips to his new car buyers. Bob's idea is to send emails to new car buyers every few days at first, and then at regular intervals thereafter. The first will focus on the newest car buyer, while later emails will remind the buyer about regular service, aftermarket accessories, and other useful tips.


Bob knows that his customers do not buy all at once, so his campaign shouldn't run all at once either. He needs each buyer to enter the campaign at the beginning, not start in the middle.

Bob uses JangoMail's Autoresponders feature to get it done.

Bob creates all of his messages ahead of time so they automatically send out each week, month, and even year. He then uses these messages to create “autoresponders” for his new buyers list. The first email goes out on the day of the purchase, while other messages are set to delay for a period of time before sending.

When a customer buys a new car, Bob adds them to his new purchasers list. Automatically, the autoresponders will begin. On the first day, they'll receive a tip email with warranty information and the phone number for the service department. As the days and weeks pass, they'll continue to receive emails tailored to the amount of time they own the car.

Bob's customers always start on day 1, no matter what day that is. Luke bought his car on a Monday, but Leia bought hers on Thursday three months later. It doesn't matter. On the day each bought their car, they received the same message.

That's why Bob likes JangoMail's autoresponder feature. With autoresponders, he has yet another great way to tailor his email communications directly to his customers needs. Bob's Mom would be proud.

Full Service Announcement and Interest Form

Spring is here at JangoMail, and we're sprouting some new service ideas. In particular, we are expanding our full-service and want to hear from you!

We have just a few questions to see how we may better serve you.

Complete our Full-Service Interest Form:



If you would like to offer your expertise in any of these areas as a partner of JangoMail, make sure to check Item #4 so we can talk about working together!


Thanks for helping!

Jack and the JangoMail Team

Meet the Team - Erick Pece

What do salt and vinegar chips, mountain biking, and 'refresh your screen' all have in common?  They are synonymous with Erick Pece, JangoMail's Director of Technical Support!

1.  What is your position at JangoMail?

Meet Erick Pece, JangoMail's
Director of Technical Support

Director of Technical Support

2.  How long have you worked for JangoMail?

Close to three years

3.  How do you use JangoMail personally?

I use JangoMail both for internal support team use to send notifications, scheduling reminders, etc...I also use JangoMail for a few non-profit projects I'm involved in.

4.  What do you like best about working for JangoMail?

The team environment and flexibility to provide customers with the best support options - we're not reading from scripts! 

5.  What feature do you like most?

I have a background in software development, so my first choice would be our API, since it allows people to integrate with our system directly inside their own.  After that, the ability to connect directly to a web database is my next choice!

6.  What is your educational background or what experience led you here?

I have a Bachelor's in Computer Science and Information Management, and have had experience as a systems and network administrator at several other companies.  The team-oriented environment led me to JangoMail.

7.  What is your favorite hobby / pastime?

Mountain biking.

8.  What is your guilty pleasure?

Baked Salt and Vinegar chips. I can't stop myself when they're around!

9.  What is one random fact people don't know about you?

After graduating college in 2008, I haven't lived anywhere for more than 1.5 years until now.  I've been living in the same city for just over 2 years - we're on a roll!

10. Do you have a catchphrase, funny saying, or personal quote?

I often develop internal tools for our support team to provide them with the best information, which in turn allows them to provide customers with that information. Depending on my workload, I'll sometimes get requests to add features to these tools.  In some cases, I'm able to turn around that request in 5-10 minutes, at which point I'll say, "Refresh your screen."  I guess I'd say that's a phrase I've become known for by the support team.

Customer Spotlight: iwerk

By: Melonie Mottice
Senior Marketing Strategist

Welcome to our first Customer Spotlight!  Each post you’ll have the chance to read about one of our customers that are making huge email marketing strides using JangoMail.  Learn what features they use most and what you can do to improve your own campaigns.  This week, I’ll introduce you to iwerk, a software development and technical services company.

I had the pleasure of interviewing April Young, iwerk’s Delivery and New Business Manager.

Company: iwerk Industry: software development and                 technical services Website: www.iwerk.com Contact: www.iwerk.com/connect Favorite Features: custom reporting,                sub-accounts, and automation

Here’s a little background about the company: iwerk, is a software development company specializing in customer software development since 1991.  From websites to large database applications, the company operates as a digital arm, offering their clients full technical services.

A lot of iwerk’s clients are marketing agencies that need help with online promotions.

“Clients come to us because they’ve filled in a large project and they don’t have the resources to build it, so they make it pretty, and we make it work,” said April.

That’s where JangoMail comes in.

“Email marketing is a very integral part of our projects and JangoMail has been amazingly dependable,” she states.  “These are not small clients, these are big brands and everything has to function.”

April and her team use JangoMail’s transactional and broadcast service.

They work with a lot of clients that have specific needs that many other email service providers will not accommodate.

Here at JangoMail, however, we were willing to work with them.

When shopping for an ESP, April explains that finding one that could accommodate the needs of her clients was a challenge, until she started working with JangoMail.  In addition to our sub-accounts feature, custom reporting and automation were necessities.

“Usually one dev. (developer) is working on one project, and one is working on the other, so it’s very nice to be able to give them separate logins,” she said.

April’s clients do a lot of reporting.  She grants them access to the JangoMail dashboard so they can pull whatever numbers and stats needed each week without interfering with another account.

In order for any email campaign to be successful, JangoMail users must use quality lists that people register or opt-in for, not cold marketing emails.  JangoMail has a strict anti-spam policy to maintain the sending reputation of our clients, which is key to any successful email campaign.

In April’s case, the proof is in the pudding, well, campaign reporting.  She has some of the highest open rates we’ve tracked to date.

“We’ve had promotions where the email really is the next step in the registrant’s journey,” she adds.

Once a person registers for a contest or promotion, they receive an email with a confirmation code and they are redirected back to a website to enter the code in.  Without that automation, the promotion will not work.

To learn more about April and the iwerk team, check out their website at www.iwerk.com.  You can also contact them directly here.  They have offices in Detroit, Dallas, and Fort Worth.

Command Center: Delivery Optimizer

By: Chris Reibold
Senior Email Analyst


For those of you who don't know, JangoMail is based out of Dayton, Ohio and we are ranked as one of the 12 worst allergy cities to live in. With the dreaded pollen, I can only anticipate that our team of Jangolopes will be affected. However, I know we'll get through it like we do with everything. Like a bad cold or allergy attack, email deliverability can have many symptoms. There can also be a hidden problem or issue that might take a little more work to adjust, sniffles aside.

That's where our Delivery Optimizer tool comes in. Let us take care of the guessing work, so you're not left scratching your head wondering about a specific recipient or list. With a simple check of the Delivery Optimizer you can see what domains you are sending from, and if you have the proper DNS records in place for perfect optimization! Those DNS records are a major factor in whether or not your message passes the receiving server's authentication check.

Click here for a step by step guide on our Delivery Optimizer.

Don't forget about other tools we offer to improve your message delivery like our Spam Score Checker and Delivery Health Check. The Spam Score Checker can be viewed with any broadcast message. The Delivery Health Check sits right beside the Delivery Optimizer on the reports page and can help you determine why a specific email address isn’t receiving your messages.



If you are having trouble with this, just call us up at 1-888-465-2646 from 7AM to 7PM ET Monday-Friday, and we can help.

AOL Follows Yahoo in DMARC Policy Change

By: Chris Reibold
Senior Email Analyst

A couple weeks ago I wrote about how Yahoo’s DMARC change would be a new trend and that we would see it going forward with other email providers. No, I’m not psychic, but I was right.  Yesterday AOL announced the same change.

For more details, click here to read my first post.

Like the Yahoo change, this only affects messages with the From address of AOL.com. If you are sending from AOL.com to AOL.com through JangoMail (or any other email provider), then your message will never be delivered.

The domino effect is clearly in play here. You can expect Hotmail and Gmail to follow suit accordingly in the near future.  Keep it here for the latest.

Bottom line: Do not use an @aol.com, @yahoo.com, @gmail.com, @hotmail.com, or other free email provider address to send your emails. Instead, set up and send from your own domain. Learn how to here.

On Track With Jack: Welcome Newbees and Deliverability Buzz

Finally, spring is here! With the warm weather comes a swarm of newbees, new free trial users that is. Over the last month or so, we've had the most sign-ups to date, and today we're going to review what you need to do to get started with JangoMail.

Existing users, you can benefit from this post too. Use it as a checklist to ensure you have everything in place with your account. These steps will also help with deliverability. Check out these five simple steps to get started:

Get started in 5 Simple Steps:

	Step 1: Activate your account. Note: Your Full-Featured Free Trial Account is valid for 30 days.
	Step 2: Send from an email address at your company's domain. If you do not have a domain, read this article.
	Step 3: Set up SPF. An SPF record tells recipient servers that your JangoMail account has permission to send messages as your company.
	Step 4: Set up DKIM. Messages with DKIM signatures prove that your From Address is legitimate.
	Step 5: Set up Custom Tracking. A custom tracking domain adds another level of authenticity to your messages if you want to track opens or clicks.

So, what's all the buzz about deliverability? Deliverability has been a serious issue lately, not just with JangoMail, but everywhere with any ESP. In an effort to prevent spam, email clients have upped their security measures. They have gotten so strict that sometimes messages from a trusted sender falls into spam until it's added to a safe sender list.

What can you do? In addition to following the above steps, your first message should be a welcome email announcing that you've switched providers. If you're not a new user, send a just checking in message. Encourage your subscribers to do the same. Why? Once you're on their safe sender or white list, your message will stay out of spam.

In our emails, you may have noticed the link up top: Add Our Address to Your Safe Sender List. In addition to your welcome/checking in email, create your own link that will be placed at the top of all your messages moving forward. Write up a new blog post or landing page on your site that includes these steps. If you're concerned that your users never check their Spam Folder, post a guide on your website and social media networks. It will work well near your opt-in form and confirmation page.

In JangoMail, use our Delivery Optimizer, Spam Score Checker, and Delivery Health Check. Read this step by step guide on our Delivery Optimizer. View the Spam Score Checker with any broadcast message you send, and if a specific email address still isn't receiving your message, check it with the Delivery Health Check tool beside the Delivery Optimizer on the Reports page.

Think you have all your bases covered? Create and send your first email.

To recap: Follow the above steps to make sure your account is set up to properly deliver your email messages. Send a welcome email encouraging subscribers to add you to their safe sender/white list.

Still have questions? Ask. Dial 1-888-465-2646 or drop us a line here.

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

Heartbleed Bug

By: Dave Walker
Technical Support Engineer


A vulnerability was discovered recently in OpenSSL.  This vulnerability is known as "Heartbleed." OpenSSL is a tool which is used by many websites for secure communications. The JangoMail team has performed a full review of our systems. JangoMail does not use OpenSSL in its communications, and was not affected by this vulnerability. There is no need to change your password due to this issue in OpenSSL.


As always, of course, we do suggest that you use a secure and unique password for your JangoMail account. You should not share passwords between sites or accounts. Changing your password periodically is a good idea, but not required at this time.


More information about the HeartBleed vulnerability can be found at http://heartbleed.com.

Yahoo Policy Change Impacts Delivery

By: Chris Reibold

Senior Email Analyst

While I did put considerable thought into titling this blog post “Yahoo breaks the internet!”, I thought that might be a little dramatic, but it was tempting.

Within the last 48 hours, Yahoo made a bold move in updating their DMARC policy setting to "p=reject." Therefore, mail containing a Yahoo from address is no longer considered legitimate if it does not contain an authentication signature, or if it did not come from properly identified Yahoo infrastructure.

What does this mean? If you are sending from a Yahoo address, to Yahoo users, your emails will always be bounced. Essentially, if the from address is @yahoo.com, and your message is not originating from Yahoo infrastructure (using their web interface, or sending with your Yahoo account from outlook, your iPhone, android, etc), it will never make it to the recipient.

If you look inside the SMTP logs of a message sent to Yahoo, it will look like this:

Message+not+accepted+for+policy+reasons.++See+http://postmaster.yahoo.com/errors/postmaster-28.html - - 0 0 0 SMTP - -

At JangoMail, we discourage our users from sending with a from address of major free email providers like Yahoo, Gmail, and Hotmail.  With the new change, however, users will be flat out blocked if they try to send from a provider. While this move seems drastic, it will limit the amount of spoofed email to Yahoo accounts to zero.

Since Yahoo is a major source of email on the web, you can expect Hotmail and Gmail to follow suit. Do not think of this as some security experiment that Yahoo is performing, but a real and secure change in the way email is handled on the internet today.

Bottom line: Do not use a @yahoo.com, @gmail.com, @hotmail.com, or other free email provider address to send your emails. Instead, set up and send from your own domain. Learn how to here.

Command Center: Conditional Logic

By: Dave Walker
Technical Support Engineer

Meet Bob. Bob has a problem. Bob owns a car dealership, and it's time for the new models to arrive. There's a new sports car, a new family car, and a new truck. His problem is that he only has one contact list, and he wants to send different announcements to different customers. There's no need to send an email about sports cars to truck buyers, and the young rich kids don't want the family sedan.

Bob can always split his list into parts. He can make a list of sports car buyers, and a list of family car buyers, and a list of truck buyers. Bob, though, works out of this same database on a regular basis, and it already identifies the customers appropriately. Splitting the lists is extra, tedious work.

Bob uses JangoMail to save time. Good for Bob! JangoMail's “Conditional Logic” feature lets him use his existing database of contacts, and still send different messages to his customer segments.

Bob creates a single message. The top and bottom of the message contain fairly standard stuff. He has a logo, his address, greeting text, and other content that will not change from segment to segment. In the middle of the message, though, Bob is having fun.

Using Conditional Logic's power, Bob puts three different pieces of content in the middle of the message. Each has a photo of the vehicle, text describing it, and a price. Bob creates one message with all three pieces of content. Using some basic scripting commands, Bob links these pieces of content to the data field for customer interest.

If the customer is interested in a sports car, we'll give that customer the sports car content. Likewise for family car and truck buyers. At send time, JangoMail looks at the contact data, and inserts the appropriate content for each recipient. If the database field says “sportscar” then that recipient will only see the content provided for that segment. Everybody wins!

You can be like Bob. JangoMail's conditional logic feature allows you to customize text, images, layout, and many other aspects of your message based on data in your list's contact data. One message to rule them all.

New Gmail Unsubscribe Implementation

By: Chris Reibold
Senior Email Analyst

Google has started displaying unsubscribe links at the top of messages in its popular web client for Gmail:

Essentially, Gmail looks for the List-Unsubscribe header and pulls the information, displaying the above hyperlink next to the sender address. As a measure of security, DKIM/Domainkeys is verified before the link is displayed in a message.

This is actually a rather good move on Google’s part in helping email marketers and newsletter senders like yourself. By emphasizing the unsubscribe link at the top, the recipient of the message is more likely to simply click that instead of the “spam” button that is above it.

Please keep in mind that this change has come at a time when Gmail’s FBL (Feedback Loop) is being implemented for companies like JangoMail to use. FBLs send a message that goes to the sender whenever a subscriber hits the spam button. Eventually Gmail’s use of the unsubscribe link will be gathered, along with the FBL data, to tell us how well your engagement is with Gmail-using recipients.

There is an obvious shift in the way Google wants Gmail to operate; they have added tabs, turned on images by default, made the unsubscribe link more prominent, and now they are implementing an FBL.

It appears that Google really wants to cleanup the inbox and minimize the amount of spam their users are receiving. This is a double edged sword.  On one hand it can make your message emphasized over others, but on the other it will also make it harder for you to land in the inbox.

Only time can tell how well this new feature works, but Gmail putting an emphasis on unsubscribe over spam is a good thing indeed.

JangoMail Command Center: The Right Tools, The Right Way

By: Sarah Dyer
Customer Service Manager

In 2011, I quit my comfortable desk job to work alongside my husband, Todd, in his renovation business. Shortly after we purchased our first house flip, Todd had to run to another house and I was left in charge. Despite being married to one of the best home renovation experts, I have absolutely no renovation experience.


During demolition, we encountered hardwood flooring that was glued to concrete slab. I was on my hands and knees with a hammer and chisel for an hour only to get through three feet of this stuff! The task was daunting, to say the least.


Todd stopped by for a cold drink, saw what I was doing and handed me a floor scrapper. He showed me how to use it, and I removed more flooring in one minute than I had in the last hour! Frustrating, yes, but now I had the right tool to get the job done much quicker. Having the right tool to fix any problem makes all the difference, and knowing how to use it the right way is equally important – the same goes for email marketing.


JangoMail can be used in so many different ways, and sometimes you don’t realize what tools you have right at your disposal. I have heard the excitement of so many customers when they discover some of our automated features, for example. From setting up birthday messages to reorder reminders, and so much more. If you have data, we have automation that can help you put it to work for you.


So before you go scraping the floors on your hands and knees, spend a few minutes on the phone with a JangoMail expert, also known as a jangolope. You can reach us from 7 A.M. and 7 P.M. (US/EST) at 888-465-2646. We’re here to listen and discuss your business needs. Our team of jangolopes will get you on track to using the right tools, the right way! Look for our monthly support blog straight from the JangoMail Command Center.

On Track With Jack: Mobile Best Practices

I hate to break it to all of my admirers out there, but I’m in a serious relationship with my smartphone. She’s the first thing I see in the morning, and the last thing I see when I go to sleep. Day in and day out, I check my email, catch up on the news, and connect with friends on social media. And, I know I’m not alone.

In a recent survey completed by Acxiom...

91.4% of respondents said they use their smartphone to check personal email. - Acxiom "Email Marketing and Mobile Devices: A Survey of Consumer Habits and Perceptions"(2013).

So, what does that mean for email marketing? It means that more and more people are reading email on mobile devices like smartphones and tablets.

Here’s my tip, well question, of the week: Are your emails mobile friendly?

Here are a few pointers to get you started on the mobile track:

1. Clear and concise content is key. While content always needs to be compelling, cut it down so readers can skim and scroll. Space is limited on mobile, so don’t weigh down your message with too much information. Short clear paragraphs and bullet points are ideal.
   
     
2. Scale down your design. The dimensions of the email should also be reduced since mobile screens are a lot smaller. We recommend keeping it between 320-550px wide. Note: Check out our new mobile Smart Templates under the mobile tab.
   
3. Use larger text. Fonts should be larger than those in traditional emails. Keep body text at a minimum of 14px and headlines at 22px.
   
4. Larger images and spacing. Touch screens are here to stay! Instead of clicking, people will touch. Balance your design with well-spaced images and icons to accommodate fat, I mean healthy, finger errors.
   
5. Alt text is a must. Include alt text on your graphics for a responsive design. Note: Image blocking will occur by default, a prompt will display urging users to display messages, similar to desktop. The only mobile OS that does not block images by default is iOs.
   
6. Short and sweet subject lines. Long subject lines get cut off, but shorter ones between 24-31 characters work best. Tell your readers what’s inside!
   
7. Call on your new Call To Action (CTA). What do you want your readers to do after they receive your message? Include a call to action, but do not use ‘Click Here’. Mobile users cannot click, however, they can tap and swipe.
   
8. CTA + Buttons = High CTR (Click-through rate). Make your CTA stand out with a big button. Link out to your website or landing page for more information.  Buttons should be at least 44 pixels and should be centered or left aligned.
   
9. Include links. Unsubscribe, Forward to a Friend, Subscribe, and Social Media links are still a must.  Be sure to also keep any View as Webpage link just in case your readers want to view your message in a browser.
   
10. Preview, preview, preview. Take a look at the different mobile previews in JangoMail to see how your subscribers will view your message on their mobile device or tablet. Select different Mobile Clients to test your message. 

To recap: With the increasing use of smartphones and tablets, make sure your emails are mobile-friendly. Check out our Mobile Templates to get started! 

With those steps in mind, you are on your way to mobile-friendly messages, and for me, my relationship with my smartphone has never been stronger.  If you have any questions, please do not hesitate to contact a JangoMail expert today at 1-855-709-4099.

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

It's a bird…It's a plane…It's v4!

By: Melonie Mottice
Marketing Specialist

The latest and greatest editor is live!

Like last month, we've been very busy at JangoMail. What a better way to kick off March than with a new editor?!? Our new v4 HTML Editor is our most advanced editor and is available now. It has a brand new look to match our UI, and all the same great features that EditLive has, along with a few extras. NOTE:  Any locked content you created in the other editors will still work.

Here are a few New Features:

1. Image Capabilities – Upload your images and graphics directly in the editor, no need to upload separately in Assets.
2. Source Code Button – This replaces the old HTML button.  Click to edit your HTML.
3. Template Button – Choose a Smart Template directly from the editor.
4. Spell Check Button – Double check the spelling of your copy.
5. Block Quote – Adds a block quote, or indented quotation.
6. Insert Content Button – CAN SPAM Footer and Social share, Unsubscribe, Forward-a-friend, and View-as-web-page links are found here.
7. QR Code Picture Generator – Easily insert a QR code here. Great for any promotions, contests or giveaways.
8. Maximize Button – This replaces the Toggle Full Screen button. The function is the same but the look is new. Use it to open a new window to work with a larger screen.

To see how these and all the other v4 features work, check out our updated documentation.

Are You Making the Most of Your Custom Opt-in Form?

By: Erica Melzer
Account Executive


If you’re using a JangoMail opt-in form on your web page, then you are one smart cookie! This is a great way to grow your lists and collect lots of useful information about your customers.

Are you making the most of your opt-in form by using a variety of custom field types?

If every question on your form is being answered in a text box, then maybe not. The good news is, unlike most email marketing platforms, JangoMail lets you use any combination of large and small text boxes, check boxes, radio buttons, and pull down lists.

Why is this important?

Using a variety of field types allows you control much of the data you get back from your customers.  This is crucial if you plan to use that data to segment your lists and personalize your messages.  It also makes for a more sophisticated and efficient email marketing program.

For example, if you ask for a birth month and offer customers a text box to provide their answer, you could get back almost anything in that field like:

January, Jan, Janruary, 01, 1, Capricorn

Say you wanted to send a message to anyone on your list with “January.” Your message will only go to those that entered “January,” and not to anyone that misspelled or abbreviated their birth month. The most reliable way to segment your lists, according to field data, is to control the data by using pull down lists, radio buttons, and check boxes whenever possible.

If you’d like to know more about using the different field types supported by JangoMail, segmenting your lists, and personalizing your messages, our Support Reps will be happy to help. You can create a ticket or give us a call between 7 A.M. and 7 P.M. (US/EST) at 888-465-2646.

New February Features: Updated Send and Edit Buttons, Message Filtering, and Help Center with Live Chat

By: Melonie Mottice
Marketing Specialist

At JangoMail, 2014 has already been a busy year!  This month we added four new features to our platform. Two of them are currently live, while the other two will be available this Thursday, February 20th.

Here's our new February Features:

1.  Send Button: Starting this Thursday, you no longer have to copy a campaign to send your message. The send button is now available under all saved campaigns so you can send at any time! Just to be safe, the confirmation window will still appear once you press send.

2.  Edit Button: To make more room, we moved our edit button over to the right under the operations column. This update will also go live Thursday.

3.  Message Filtering: If you haven't already noticed, you can filter your messages. Press the filter button and complete the form to set your filter properties. You can easily locate a specific message by Campaign Id, Custom Campaign Label, Job Type, Subject, Recipients and Send dates. The filter notification will appear if you have a filter turned on. Clear the filter to view all of your messages.

4.  Help Center with Live Chat: Click the black Support button on our homepage to access our new Help Center. You can chat live with one of our experts Monday through Friday, 10 A.M. to 5 P.M. EST. From this menu you can also submit a support request.

We hope you enjoy our new features and we're here to help if you have any questions.  Please don't hesitate to call us at 855-709-4099, or submit a ticket at jangomail.com/support.

- The JangoMail Team