New Gmail Unsubscribe Implementation

By: Chris Reibold
Senior Email Analyst

Google has started displaying unsubscribe links at the top of messages in its popular web client for Gmail:

Essentially, Gmail looks for the List-Unsubscribe header and pulls the information, displaying the above hyperlink next to the sender address. As a measure of security, DKIM/Domainkeys is verified before the link is displayed in a message.

This is actually a rather good move on Google’s part in helping email marketers and newsletter senders like yourself. By emphasizing the unsubscribe link at the top, the recipient of the message is more likely to simply click that instead of the “spam” button that is above it.

Please keep in mind that this change has come at a time when Gmail’s FBL (Feedback Loop) is being implemented for companies like JangoMail to use. FBLs send a message that goes to the sender whenever a subscriber hits the spam button. Eventually Gmail’s use of the unsubscribe link will be gathered, along with the FBL data, to tell us how well your engagement is with Gmail-using recipients.

There is an obvious shift in the way Google wants Gmail to operate; they have added tabs, turned on images by default, made the unsubscribe link more prominent, and now they are implementing an FBL.

It appears that Google really wants to cleanup the inbox and minimize the amount of spam their users are receiving. This is a double edged sword.  On one hand it can make your message emphasized over others, but on the other it will also make it harder for you to land in the inbox.

Only time can tell how well this new feature works, but Gmail putting an emphasis on unsubscribe over spam is a good thing indeed.

JangoMail Command Center: The Right Tools, The Right Way

By: Sarah Dyer
Customer Service Manager

In 2011, I quit my comfortable desk job to work alongside my husband, Todd, in his renovation business. Shortly after we purchased our first house flip, Todd had to run to another house and I was left in charge. Despite being married to one of the best home renovation experts, I have absolutely no renovation experience.


During demolition, we encountered hardwood flooring that was glued to concrete slab. I was on my hands and knees with a hammer and chisel for an hour only to get through three feet of this stuff! The task was daunting, to say the least.


Todd stopped by for a cold drink, saw what I was doing and handed me a floor scrapper. He showed me how to use it, and I removed more flooring in one minute than I had in the last hour! Frustrating, yes, but now I had the right tool to get the job done much quicker. Having the right tool to fix any problem makes all the difference, and knowing how to use it the right way is equally important – the same goes for email marketing.


JangoMail can be used in so many different ways, and sometimes you don’t realize what tools you have right at your disposal. I have heard the excitement of so many customers when they discover some of our automated features, for example. From setting up birthday messages to reorder reminders, and so much more. If you have data, we have automation that can help you put it to work for you.


So before you go scraping the floors on your hands and knees, spend a few minutes on the phone with a JangoMail expert, also known as a jangolope. You can reach us from 7 A.M. and 7 P.M. (US/EST) at 888-465-2646. We’re here to listen and discuss your business needs. Our team of jangolopes will get you on track to using the right tools, the right way! Look for our monthly support blog straight from the JangoMail Command Center.

On Track With Jack: Mobile Best Practices

I hate to break it to all of my admirers out there, but I’m in a serious relationship with my smartphone. She’s the first thing I see in the morning, and the last thing I see when I go to sleep. Day in and day out, I check my email, catch up on the news, and connect with friends on social media. And, I know I’m not alone.

In a recent survey completed by Acxiom...

91.4% of respondents said they use their smartphone to check personal email. - Acxiom "Email Marketing and Mobile Devices: A Survey of Consumer Habits and Perceptions"(2013).

So, what does that mean for email marketing? It means that more and more people are reading email on mobile devices like smartphones and tablets.

Here’s my tip, well question, of the week: Are your emails mobile friendly?

Here are a few pointers to get you started on the mobile track:

1. Clear and concise content is key. While content always needs to be compelling, cut it down so readers can skim and scroll. Space is limited on mobile, so don’t weigh down your message with too much information. Short clear paragraphs and bullet points are ideal.
   
     
2. Scale down your design. The dimensions of the email should also be reduced since mobile screens are a lot smaller. We recommend keeping it between 320-550px wide. Note: Check out our new mobile Smart Templates under the mobile tab.
   
3. Use larger text. Fonts should be larger than those in traditional emails. Keep body text at a minimum of 14px and headlines at 22px.
   
4. Larger images and spacing. Touch screens are here to stay! Instead of clicking, people will touch. Balance your design with well-spaced images and icons to accommodate fat, I mean healthy, finger errors.
   
5. Alt text is a must. Include alt text on your graphics for a responsive design. Note: Image blocking will occur by default, a prompt will display urging users to display messages, similar to desktop. The only mobile OS that does not block images by default is iOs.
   
6. Short and sweet subject lines. Long subject lines get cut off, but shorter ones between 24-31 characters work best. Tell your readers what’s inside!
   
7. Call on your new Call To Action (CTA). What do you want your readers to do after they receive your message? Include a call to action, but do not use ‘Click Here’. Mobile users cannot click, however, they can tap and swipe.
   
8. CTA + Buttons = High CTR (Click-through rate). Make your CTA stand out with a big button. Link out to your website or landing page for more information.  Buttons should be at least 44 pixels and should be centered or left aligned.
   
9. Include links. Unsubscribe, Forward to a Friend, Subscribe, and Social Media links are still a must.  Be sure to also keep any View as Webpage link just in case your readers want to view your message in a browser.
   
10. Preview, preview, preview. Take a look at the different mobile previews in JangoMail to see how your subscribers will view your message on their mobile device or tablet. Select different Mobile Clients to test your message. 

To recap: With the increasing use of smartphones and tablets, make sure your emails are mobile-friendly. Check out our Mobile Templates to get started! 

With those steps in mind, you are on your way to mobile-friendly messages, and for me, my relationship with my smartphone has never been stronger.  If you have any questions, please do not hesitate to contact a JangoMail expert today at 1-855-709-4099.

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

It's a bird…It's a plane…It's v4!

By: Melonie Mottice
Marketing Specialist

The latest and greatest editor is live!

Like last month, we've been very busy at JangoMail. What a better way to kick off March than with a new editor?!? Our new v4 HTML Editor is our most advanced editor and is available now. It has a brand new look to match our UI, and all the same great features that EditLive has, along with a few extras. NOTE:  Any locked content you created in the other editors will still work.

Here are a few New Features:

1. Image Capabilities – Upload your images and graphics directly in the editor, no need to upload separately in Assets.
2. Source Code Button – This replaces the old HTML button.  Click to edit your HTML.
3. Template Button – Choose a Smart Template directly from the editor.
4. Spell Check Button – Double check the spelling of your copy.
5. Block Quote – Adds a block quote, or indented quotation.
6. Insert Content Button – CAN SPAM Footer and Social share, Unsubscribe, Forward-a-friend, and View-as-web-page links are found here.
7. QR Code Picture Generator – Easily insert a QR code here. Great for any promotions, contests or giveaways.
8. Maximize Button – This replaces the Toggle Full Screen button. The function is the same but the look is new. Use it to open a new window to work with a larger screen.

To see how these and all the other v4 features work, check out our updated documentation.

Are You Making the Most of Your Custom Opt-in Form?

By: Erica Melzer
Account Executive


If you’re using a JangoMail opt-in form on your web page, then you are one smart cookie! This is a great way to grow your lists and collect lots of useful information about your customers.

Are you making the most of your opt-in form by using a variety of custom field types?

If every question on your form is being answered in a text box, then maybe not. The good news is, unlike most email marketing platforms, JangoMail lets you use any combination of large and small text boxes, check boxes, radio buttons, and pull down lists.

Why is this important?

Using a variety of field types allows you control much of the data you get back from your customers.  This is crucial if you plan to use that data to segment your lists and personalize your messages.  It also makes for a more sophisticated and efficient email marketing program.

For example, if you ask for a birth month and offer customers a text box to provide their answer, you could get back almost anything in that field like:

January, Jan, Janruary, 01, 1, Capricorn

Say you wanted to send a message to anyone on your list with “January.” Your message will only go to those that entered “January,” and not to anyone that misspelled or abbreviated their birth month. The most reliable way to segment your lists, according to field data, is to control the data by using pull down lists, radio buttons, and check boxes whenever possible.

If you’d like to know more about using the different field types supported by JangoMail, segmenting your lists, and personalizing your messages, our Support Reps will be happy to help. You can create a ticket or give us a call between 7 A.M. and 7 P.M. (US/EST) at 888-465-2646.

New February Features: Updated Send and Edit Buttons, Message Filtering, and Help Center with Live Chat

By: Melonie Mottice
Marketing Specialist

At JangoMail, 2014 has already been a busy year!  This month we added four new features to our platform. Two of them are currently live, while the other two will be available this Thursday, February 20th.

Here's our new February Features:

1.  Send Button: Starting this Thursday, you no longer have to copy a campaign to send your message. The send button is now available under all saved campaigns so you can send at any time! Just to be safe, the confirmation window will still appear once you press send.

2.  Edit Button: To make more room, we moved our edit button over to the right under the operations column. This update will also go live Thursday.

3.  Message Filtering: If you haven't already noticed, you can filter your messages. Press the filter button and complete the form to set your filter properties. You can easily locate a specific message by Campaign Id, Custom Campaign Label, Job Type, Subject, Recipients and Send dates. The filter notification will appear if you have a filter turned on. Clear the filter to view all of your messages.

4.  Help Center with Live Chat: Click the black Support button on our homepage to access our new Help Center. You can chat live with one of our experts Monday through Friday, 10 A.M. to 5 P.M. EST. From this menu you can also submit a support request.

We hope you enjoy our new features and we're here to help if you have any questions.  Please don't hesitate to call us at 855-709-4099, or submit a ticket at jangomail.com/support.

- The JangoMail Team

What Makes a Company Great?

By: Mark Mentzer
Regional Sales Manager


I recently joined JangoMail as the Regional Sales Manager for the east coast.  JangoMail is a growing company and this is a new position created as part of that expansion.  Many companies attempt to grow, but merely expanding doesn't guarantee success.  There are other factors at work that need to be present in a company of excellence.

The 1980's book, "In Search of Excellence," may be dated, but the premise of what makes a company successful is still relevant today.  I found many of these "factors of excellence" present at JangoMail, and I want to share them with you:

• Customer Focus - JangoMail is passionate about developing relationships with customers and providing VIP customer service.  This is demonstrated by our strong customer service policy that provides technical support through phone, chat, and email to all customers, regardless of account size.
  
• Product Focus - A consistent focus on improving the functionality of our product by listening to customers, and developing new features that meet their needs.
  
• Flexibility - Our company promotes and encourages active employees to make decisions, at all levels.  This management philosophy facilitates a sense of ownership and autonomy, allowing quick decision making and problem solving.
  
• Absence of Internal Silos - Successful companies today remove bureaucratic barriers and foster communication between all functional departments: marketing, sales, development, finance, management, etc.  JangoMail actively promotes and practices cross functional interaction and problem solving.
  
• Overall Value - You get more product features for your money like volume, delivery, and customer service.  This translates into a high value relationship for JangoMail customers compared to our competition.

JangoMail offers a great overall value in terms of product functionality, price, and service for large volume, permission based email marketing campaigns.  And, we are consistent in improving and delivering this value to our customers.  It is the combination of all these factors that I found at JangoMail that make it a company of excellence, and a great place to work.

On Track With Jack: EasyPromos Review

Looking to expand your Facebook reach with a contest? There's an app for that…actually there are a ton of apps for that, but out of all of them EasyPromos is at the top of my list.

Let's back up a second. In August Facebook updated their Page Terms, allowing users to run contests on business pages, however, there are still restrictions. Apps make it easier. They allow you to collect data on all the fans that enter, including email. Additionally, apps meet all of the Facebook standards, so you don't have to keep up with their ever-changing guidelines.

My tip for the week:  If you are running a Facebook contest use an app like EasyPromos.

Recently, we ran a Facebook contest for JangoMail and our sister company, JangoSMTP. Contests are great because you can grow your likes in a short amount of time and we did just that with EasyPromos.

EasyPromos offers three different levels to their app. I've never had to use anything more than the Basic level. You can use it for sweepstakes and direct prizes, photo contests, text contests, coupons and discounts, and instant win contests. The first promo is free per page and anything after that is only $15.

The Basic level is geared toward pages that have less than 5,000 fans. It is very easy to set up and monitor. You'll enjoy their statistic and winner tools, as well as their impeccable customer service.

Whatever Facebook contest you do, connect your email efforts back to it - again, it's important to keep any new relationships going after the contest. To build your subscriber list, include a link to your opt-in form or require an email address to enter. Place a disclaimer in the contest terms that clearly states fans are signing up to also receive email notifications from you.

To recap:  Broaden your marketing efforts with a Facebook contest, but drive your traffic back to your business with email. Third-party apps like EasyPromos are affordable and easy-to-use. For more information visit their website: www.easypromosapp.com. 

We're here to help! Whether it's a mobile or social app give us a call at 1-855-709-4099 and ask one of our experts. Chances are they've already used it and would be happy to tell you what we think. Have an app you'd like me to review? Email me at marketing@jangomemail.com.

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

On Track With Jack: Recurring Messages

Jangolopes - Are you ready for some football?

As you prepare for the big game this weekend, make sure you have your recurring messages set up so you can enjoy yourself.

Set up and Edit Recurring Messages

Let me back up first…If you don't know about this feature, make sure you check it out! Recurring emails are email messages that are automatically sent based on user defined settings.

You can schedule recurring messages to automate any emails you routinely send your subscribers.  This is perfect for any welcome, thank you, billing, appointment, service, and any other notification emails.

With JangoMail, it's easy to set up recurring messages and now you can easily edit them after they are scheduled, just in case you need to make any updates.

Here's how you can get started:

      1.  Create a new message and save it.
           Note: Double check that "Get Fresh Data" is selected on the schedule tab. This allows the system to automatically send to new subscribers each time a recurring message is sent.
      2.  Navigate to the Settings tab and click on Recurring Messages under Sending and Receiving.

     

      3.  Enter in your preferences to Add a Schedule and press SAVE.

To Edit a Recurring Message:

      1.  Locate the message you wish to change and click the pencil icon to edit.
            a.  You can adjust your schedule here if needed.
      2.  To edit the email content click the pencil icon next to Message to recur.

      3.  The editor will open in a new window.
      4.  Make your changes and Save.

To Recap: Take time to set up your recurring messages! Now you can easily edit any messages after they are scheduled.  

Enjoy the game, and, as always, if you don't see what you need just ask! After all, it's your email, your way!


Sincerely,

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

On Track With Jack: It's Time to turn off EditLive

Hi JangoMail Users!

It's always hard to say goodbye, but it's time to bid adieu to a special friend. We've had our ups and downs, but lately there have been mostly downs. Sometimes you just know when it's time for someone to retire. With mixed emotions (but mostly excitement), I give you my tip for the week:

Turn off EditLive and Switch to Our TinyMCE(v3) Editor

EditLive works with Java, which for a very long time has caused lots of headaches for you and our support team. While browsers and Java update with the times, EditLive does not. In the past, these updates caused problems, but now we've finally hit a point where the latest Java update has caused EditLive to stop all together.

Luckily we have another editor that works great! The Advanced editor doesn't need Java and therefore doesn't error out like EditLive does.

As a reminder, here are a few benefits of using our Advanced editor:

• If you can't resist copying from Word, use the new "Paste from Word" button. NOTE: We do NOT recommend creating any emails using Word. Copy/paste text using Notepad or a Simple Text Editor instead.

• You do not have to wait for Java to load, and there are no error messages. 
• Agencies: You can also lock content by restricting subaccounts from editing certain parts of an email. (This is more of an advanced tip: When using EditLive, in the HTML, you would tag an item as conenteditable="false". Now you can do that here too, add class="readonly".) 

To verify that you are using our TinyMCE(v3) editor, follow these steps:

1. Click Settings.
2. Select Authoring to expand section.
3. In the last option, Preferred HTML Editor, check to see if TinyMCE is listed.
4. If not, click the pencil icon to edit.












Select TinyMCE.
Press Save. 

Are you still using the old user interface? Here's some directions on how to switch there:

1. Click Settings.
2. Visit the Send E-Mail Page link.
3. Choose TinyMCE for the HTML Editor.
4. Click the Save Changes button.

If you haven't used our Advanced Editor before and have questions, our support team is here to help you transition.

Sincerely,

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

On Track With Jack: Email Over Snail Mail

Hi Jangolopes!

Brrrrr...I thought the Ice Age was long gone, but I'm not sure after this week. Hibernation sounds pretty good right now, but with postage going up at the end of the month, there are so many emails to send! Turn the heat up on the polar vortex and read my tip of the week:

Choose email over snail mail.

At the end of the month, first-class stamps will cost 49 cents - a figure that has caused many businesses to ramp up their email efforts instead of spending extra money on postage. I encourage you to do the same, especially since email is more effective regardless of the cost of stamps. Here's why:

Speed: Email is really fast, like lightning fast, and your message is delivered to your subscriber within minutes. You can reach anyone from around the world instantly.

Convenience: You can send any message at the touch of a button, 24/7. You can schedule messages ahead of time and set up Autoresponders when you're away. Additionally, email is convenient for subscribers. They can easily respond and take your message wherever they go - on their phone, computer, or tablet.

Privacy and Security: You can send and receive different types of messages in a secure setting to people who want to hear from you. Their information is securely stored and kept private.

Sharing Capabilities: Share different types of emails easily with friends and family. What did we do before Forward to a Friend links and Social Share buttons?

Deliverability and Analytics: Monitor all your efforts through reporting to shape your future campaigns. In a short period of time you can: confirm the status of your message and view the clicks, bounces, and open rates. You can also work with segmented lists to target your audience.

To recap: Choose email over snail mail. The JangoMail team is standing by to help you incorporate more email into your business plan. We have all the tools and special features to make you successful in reaching more subscribers.

Has it been awhile since you logged in? You may have noticed our new user interface and Smart Templates. We're only a phone call away and support is free!  Get in touch with our live call center at 1-855-709-4099 and ask for a demo.

Sincerely,

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

On Track With Jack: Happy New Year

---

Today is New Year's Eve, which means 2013 is almost over. I have a confession, I tend to get a little emotional as I sit back and reflect on the year, but nothing that a little bubbly won't cure.

Top 10 JangoMail Blogs of 2013 10. Reconsider Email Attachments   9. No Joke: Email Marketing Grows       Business Like Nothing Else   8. New JangoMail Smart Template       Designs, Menu, and Editing Tips!   7. The Twelve Days of JangoMail   6. Our New "On Track With Jack" Series   5. Gene Marks: Best Sales Reports   4. Introducing…Our NEW User Interface   3. Are You Heading Straight to Spam?   2. Getting The Full Benefit of vBulletin?   1. When Good Emails Render Bad

As I sip on my sparkling grape juice, I think back to the
early days at JangoMail, when we were just starting out. Since then, we have grown into a leading email marketing system with over 200,000 users around the world.

In the past year, JangoMail has significantly expanded. We have a lot to celebrate as we look back at our many accomplishments. Here are a few 2013 highlights, we've…

• Tripled our staff to take on the expansion
• Opened our office headquarters and Call Center in Dayton, Ohio
• Launched our new Smart Templates
• Added security with our new Backup Data Center
• Partnered with Gene Marks
• Started On Track With Jack, our new educational series, with yours truly
• Received a 5 Star Rating Awarded on ResellerRatings

JangoMail is getting better every day, and 2014 will be no different. Our team is not only bright, but driven to provide you with the best quality email marketing service out there.

Here's what we have in the works for this year, we're…

• Upgrading to TinyMCE4 and making a "Super Editor" that encompasses all features of our current editors (TinyMCE and EditLive)
• Installing new social share buttons for Pinterest, Linkedin, Instagram and Google+
• Creating a signup widget for WordPress
• Expanding our reach to local businesses in Dayton
• Exhibiting and attending trade shows and conferences across the country to reach current and prospective customers 

...and much, much more! Don't see what you need? Just ask. We're always open to new ways to stay on top.

To recap: Take time and reflect on your year, from a business standpoint, and plan ahead for 2014. Identify what email campaigns worked and what didn't. Incorporate your successes into your new marketing plan for the year.

I want to wish you all a very happy New Year, one that is full of email marketing success. Thank you for your business in 2013.


Sincerely,

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

On Track With Jack: Incorporate Strong Visuals

Hi JangoMail Users!

As a cartoon, people trust me. I have an adorable smile, kind eyes, listening ears, and impeccable leather-jacket fashion sense. Moreover, I'm a strong visual for JangoMail. It's like that old saying: a picture is worth a thousand words. I am worth a thousand words…plus these additional six words in my tip of the week:

Incorporate strong visuals into your email.

Broadcast emails must be visually appealing, but don't overdo it. Have you ever received an email and couldn't concentrate because of the design? Not only did it hurt your eyes, but it was so distracting you couldn't remember anything else about the email.

In an effort to build a strong brand, you must work on your credibility. Well thought out designs that are professional, yet aesthetically pleasing, will prompt subscribers to take action.

Readers respond better to visuals than just plain text. Here's a side by side comparison of what this email would look like without any visuals:

Which one do you like?

I don't know about you, but the first one makes me want to hop back into bed. How boring. The second one, however, looks great. That photo up top is pretty darn cute. Who is that guy?

Here are a few things to keep in mind when you design your next email:

Stay consistent. All marketing materials including your email, website, business cards, social media, and any signage, should complement each other. Use the same logo and incorporate matching colors throughout each design.

Less is more. Visuals are great, but you do not want to take away from your message; you want to add to it. Not every inch of your email has to be covered.

Make smart use of photos and graphics. Balance your design with visuals, and make them interactive by linking them to your website or promo page. Frame graphics around your call to action.

Socialize. People love to share photos on social networks like Facebook. Use our social media buttons to include links in your campaign.

Use our new templates. We have 150 eye-catching designs that you can customize.  Check out our blog for more template details and editing tips!

Test. Before sending a message, run a Preview and Delivery Test in JangoMail.


To recap: Put yourself in the shoes of your readers and rethink the design of your email.  Create a professional brand your audience will recognize and trust.  Use our Smart Templates to get started on your new look!

Sincerely,

Jack the Jangolope
Department of Awesome
JangoMail

About Jack

Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!

What is a Jangolope? Find out HERE

We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Subscribe to On Track With Jack

Gmail Now Displays Images by Default

By: Chris Reibold
Senior Email Analyst

You may have heard this week that Google made some changes to the way Gmail displays images in their emails. Previously, Gmail would make a request for an image every time an email was opened, but now they temporarily store those images, including the one we use for open tracking.

What does this mean for our users?

To facilitate open tracking in emails, we embed a transparent image (1x1 pixel) in each email, hosted on our servers. When you open the email, JangoMail knows that unique image has been accessed, and can then tell the sender their email has been opened. While using cached images is great idea for Gmail, it does create a problem for any Email Service Provider (ESP). Mainly that, with this new image caching system in place, location tracking won't be available for Gmail addresses.

However, there are always two sides to the coin – we have done some tests here at the office and actually are happy to see that open tracking appears to be more accurate with Gmail addresses now. Additionally, this should not affect POP or IMAP mail clients in anyway. For forwarded messages or multiple opens, Google will need to load the image at least that first time before they can cache it. When a customer comes back and re-opens the email, or forwards it to additional address, that’s where you’ll possibly miss some of the tracking, but that doesn't affect that first/unique open.

Image Source: Official Gmail Blog

When Gmail users open up their web interface, they are now presented with an alert regarding this new change. They now have the option to turn images on or off by default. Leaving images on enables image caching, but still lowers our ability to track repeat opens. Turning images off, however, allows users to open messages without downloading our tracking pixel.

Remember, this doesn't affect the number of subscribers actually reading your email, it simply makes the unique opens more accurate.

If you have any questions regarding the change contact us at: 1-855-709-4099, or submit a ticket at jangomail.com/support.

Try Our New JangoMail Smart Templates For The Holidays

By: Melonie Mottice
Marketing Specialist

Hi JangoMail Users!

Gear up for the holidays with our new templates! We have 150 designs to choose from. Impress your subscribers with our striking designs all year long. Be sure to check out our new template menu and editing tips, which cover the basics. Before you know it, you’ll be an email marketing pro, just like Jack!

Follow these steps to get started:

1.  Go to  Messages and  click the blue + New Message button.

2.  Select the JangoMail Smart Template button.

3.  Use the templates as a starting point for your email design.

4.   Browse the template categories in the new menu. Looking for the original Smart Templates? You can find them in the Responsive, RSS to Email, and Simple tabs. 

5.  Choose a favorite by clicking the star at the top of the design you like. To view all of your favorites, click the Favorites tab in the template menu.

6.  To see a full preview of a template, click on the Computer Screen Icon.

7.  Click the Right Arrow to choose a template.

8.  Edit away!  Add in your text, logo, and images.  Each template contains editing tips that will teach you how to customize your message.

9.  Good or bad, email any feedback to marketing@us.jangomail.com.

For any questions, contact our support team by phone at 1-888-465-2646 or submit a Support Request.

Sincerely,

The JangoMail Team