JangoMail has been celebrating the holiday season. Secret Santa, ugly Christmas sweaters, and the much awaited Christmas
party!
This year we thought we'd give you a peek at how we celebrate during this very merry, but very busy, time of the year.
JangoMail held the first annual Jangies (loosely inspired by the Dundies). Two of our fearless leaders handed out trophies in a variety of (very unique) categories.
What else does Christmas entail at JangoMail HQ? RockBand, Nick Offerman videos, Chinese food and kiddos
in the office.
From the JangoMail family, to you and yours, Happy Holidays
and a wonderful new year.
We'd love to hear about your holiday traditions! Let us
know what your family or your office family
enjoys each year in the comment section below!
Here are a few things that you should DO to ensure better
delivery and interaction rates when using JangoMail (or any email service provider).
Wondering what the content of your emails should be? Test a
variety of campaigns to see where your customers engage. Which campaigns are being opened? What links are being clicked? Use these
results to create best practices for your business. Below are some content tips
to help you get started.
Do remember it’s not always about you:
One big mistake we often see is businesses crafting the messages
they would want to see, without taking into account the content their
subscribers interact with the most. Try to tailor your message with the
data you have about your clientele. Use the sales data, web analytics and
reporting tools in JangoMail to determine what works best with your
subscribers. This may mean that the content of your emails doesn’t align with
your personal preferences, but it will be the content your subscribers want.
Do competitor research: Check out your competitor’s website, subscribe to their emails and
follow them on social media. There is always something to learn from what others
in your industry are doing. Never copy someone else’s campaign, but feel free
to learn from what your competitors are doing.
Do use propergrammar: This should go without saying, but even the best of us make mistakes from time to time. Make sure
to review your content with a fine-tooth comb. Cross all the T’s and dot those
I’s. Use proper punctuation and make sure it all makes sense and your sentences
are framed well. You can break grammar rules, but make sure it’s clear that the
mistake was intentional rather than an oversight.
Do format your text:
Make your text visually appealing. This is especially important in text only
emails. Use bold, italic and colored text to draw attention to key ideas and the call
to action. Make sure your font choices are consistent throughout your message.
Dobreak up text with
headlines and images: Break up larger
blocks of text with headlines or images. The best email messages are short and
to the point. Readers will be overwhelmed by large text blocks and are
unlikely to read the whole message. Keep your email visually interesting with other
elements placed between blocks of copy. Another option is to have subscribers
click through to your website to read or download the rest of your message.
