Thursday, October 31, 2013

On Track With Jack: Plan Ahead For The Holidays

BOO!  Hope I didn't scare you too much. Today is the last day of October, which means it's Halloween! It also means that the holiday season is right around the corner, and there is a lot you can do to get ready!

I want you to plan ahead this year and really focus on going the extra mile to scare… I mean, connect with your customers using JangoMail.

Here’s how you can plan ahead: 

Think creatively:  Like each year, you are going to have a ton of holiday competition. Make sure you stand out from all the other businesses. Brainstorm unique promotions and offer something different to your customers. Broadcast your message through your email.

Get organized:  Determine key sale days and note the important ones like Black Friday, Cyber Monday, and Free Shipping Day. Set deadlines for yourself and create a calendar with send dates. Schedule your campaigns in advance. You can always pause your campaign and update before your final send in JangoMail.

Don’t go overboard:  We know that you want to get the word out, but do not over mail.  We don’t want your readers to get irritated and unsubscribe. Refer back to your schedule and stay on track. Remember, timing is everything. Monitor your campaigns through the JangoMail Report Dashboard, and keep an eye on the unsubscribed and bounced addresses. We suggest running a Delivery Health Check on any email address in question.

Don’t be a Scrooge:  The sooner you embrace the holidays, the better. Be festive, and have a positive attitude. Show your holiday spirit by hosting an event or even by decorating your store (if you have one). Send holiday invitations, announcements, and greeting cards using your email.

To recap: Many businesses miss the opportunity to connect with their subscribers during the holidays using email. Plan ahead.

Next week, we are going to cover my Holiday Email Guide, where I’ll review the top marketing trends to try with your email.

Happy Halloween!


Jack the Jangolope
Department of Awesome

About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at with the subject line: On Track With Jack.  Follow Jack on Facebook

Friday, October 25, 2013

On Track With Jack: The Best Time To Email

What's Up, JangoMail Users?

Jack is back with an ON – TRACK – FACT.  I tried rapping in a former life, but email marketing is my forte.  We’ll leave the rapping to Kanye.

With that tangent out of the way, here is your tip of the week:

Examine your campaigns to determine the best time to send emails. 

Are you struggling to find the ideal time to send your emails?  You are not alone.  Deciding the best day and time can be overwhelming.

As your business changes, so do the best times to email.  In essence, this is subjective to your industry, business, and audience. If you have a traditional sale day that your customers watch for, we suggest starting there first.

If you are an email marketing newbie, and are not sure where to start, try sending at different times.  Check your campaign reports and compare open and click rates.  The proof is in the pudding!  If one time works better than the other, send at that time.  This is also a great checkpoint for all of our users.

At JangoMail, we send millions of emails per day.  Our highest volume fluctuates between Thursday and Friday. Friday is on top this month, but not by much.  Both days work very well for our clients, and we strongly recommend either of them.  Peak times are usually 10 a.m., 12 p.m., and 2 p.m. In the past, Tuesday was also a key day.  Currently, Tuesdays rank third in volume.

To recap:  In the end, find what works best for you.  If you have a traditional sale day, or had past success with a certain day, start there.  If you are an email newbie, try sending on Friday or Thursday.  Always look at your campaign reports and make adjustments as needed. 

We are here 24/7 for you! Call us at 855-709-4099, or submit a ticket at


Jack the Jangolope
Department of Awesome

About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at with the subject line: On Track With Jack.  Follow Jack on Facebook

Wednesday, October 23, 2013

Gene Marks: Why Social Media Is Not Your Answer

A guest post by Gene Marks

A few months ago I spoke to a group of business owners at the Composite Can and Tube Institute.  This is a real organization made up of real people.  Smart people.  If you visit their website you’ll find that CCTI is “international trade association representing the interests of manufacturers of composite paperboard cans, containers, canisters, tubes, cores, cones, fibre drums, spools, ribbon blocks, bobbins and related or similar composite products; and suppliers to those manufacturers of such items as paper, machinery, adhesives, labels and other materials and services.”

After speaking about upcoming trends affecting the industry and businesses in general a member raised his hand asked me why I didn’t mention social media.  “I’m curious about social media,” the gentleman said. “We’re not using it very well at my company.”

OK, let’s step back and recap:  I was speaking at the Composite Can and Tube Institute.  The 150 or so members of the audience run companies that manufacture things like cans, containers, drums, spools and ribbon blocks.  In my opinion, no one in that room had any business being on Facebook or Twitter unless they were planning a family reunion, reaching out to a high school classmate or following Kanye and Kim’s latest escapades.  Social media for this industry is a waste of time.

By now you’ve probably figured out that if your customers are not on Facebook or Twitter or Pinterest or Tumblr then there’s probably not a whole lot of reason why your company should be there too. But that doesn’t mean you still can’t create and build a great community.  You can.  Just not with social media.  Instead, try these 3 steps.

Step 1:  Get a Customer Relationship Management (CRM) system.  This is a database.  There are great cloud based providers offering products for every sized business, priced from zero (try Zoho CRM to hundreds of dollars a month a user (the most well known being  You’ll likely pay somewhere in between.  Setting it up is easy.  Import your customer and contacts from Outlook and your accounting system.  Make sure you keep adding people, prospects, vendors, suppliers, anyone to your database that touches your business.  Have someone in your company responsible for maintaining this valuable system.  And most importantly:  categorize these people.  Why?  See Step 2.

Step 2:  Match categories with your communications.  The days of unpersonalized e-mail “blasting” or “mail-merging” a database are over.  Today, it’s all about segmentation.  Everyone in your database should be hearing from you.  The questions you need to answer are how often, what kind of info should you provide, and how should you provide it?  Look at each category (suppliers, prospects, customers, partners) and think about how you want to touch them throughout the year.  Some categories may need further sub-categories.  For example, you might want to have additional customer and prospect categories based on industry or product interest.  So how often does each group hear from you?  Once a month?  Once a year?  And what kind of information is important to that specific group?  Training advice?  Product updates?  And how best to provide that information?  You’ll have to ask.  Because some people like getting emails.  Others like printed materials.  Some still want to get a phone call.

Step 3:  Execute...again and again and again, year after year after.  This is not a one time shot.  This is a consistent plan of communicating helpful information to your community.  Information that is specifically paired down to the people that find it relevant.  Information that is delivered on a schedule based on your determination of how often this group wants to hear from you, without being too intrusive.   And information that is delivered in a format (email, print, etc) that is desired by the recipient.  This is not a little job.  This is a big, long, consistent, time-consuming job.  You will need someone to do this.

Why? Because after time (and this will take time) you’ll find yourself building a community better than any social media site.  You’ll be consistently communicating with groups of people that want to hear from you.  And they will be responding back.  They will be thinking about your company the next time they have a need for something you provide.  They will enjoy the information you’re providing and look forward to hearing from you.

Building a community isn’t running a Facebook page.  It’s about creating and then investing in a relationship over a long period of time.  The commitment is significant.  But the payback is substantial.  Even for guys that manufacture cans.

Tuesday, October 22, 2013

How to Set Up SPF Record and a Domain Key

Let’s explore the reasons why you want to use an SPF record and a domain key, and how they can improve your inbox delivery rate.

If you own your own domain and are sending using your domain name as the FROM address (through JangoMail's servers), adding SPF and DKIM records essentially authorizes JangoMail to send on behalf of your domain.  This tells the recipients' email clients that we have permission to send email on your behalf.  It’s just one more thing you can do to legitimize your messages in the eyes of the different email clients you'll be sending to.

What's more, setting up your DNS records will allow to establish its own reputation with a recipients' email client (Gmail, Yahoo, Outlook, etc.).  When you send through JangoMail without doing this, you are sharing a reputation with all of our other customers, past and present.  This is why it is a good idea to set up your SPF and DKIM records at your earliest convenience.

When we are working with a customer, our call center usually asks for a list of FROM address domains they want to use, and creates a personalized guide for them.  This DOES require users adding SPF and DKIM records into their domain's DNS settings.  This is the template we use:

SPF Record
Create a new DNS record at The type will be TXT. The value should be:

v=spf1 a mx -all

If you already have an SPF record, then just add, so that you have:

v=spf1 (whatever you had before) -all

DKIM Record
Create a new DNS record of  The type will be TXT. The selector value should be a single word/string of jm, jango, myname, and so on.

You have to first create the key in your JangoMail account. Copy the text shown in the Value field of the popup window you see when viewing the key (starts with k=rsa; p=MIG...).  You will paste this into the value field for the TXT record you are going to create in your DNS settings.  The host value will be:


For example, if you used jm as the selector value, the left side would be jm._domainkey, and the right side would be the long string of k=rsa; p=MIG....

Custom Tracking Domain
Create a new CNAME record in your DNS settings.  The host value can be a single word or character such as x, trk, or track.  The right side value (alias or "points to" are common names here) is  If your domain is and you used trk, then when entering into browser, you'll see a JangoMail landing page.

Your DNS changes can be seen right away, in some cases.  In others, it may take a few hours before the values can be seen by our system.  For your domain key, come back into your JangoMail account and enable it.  For your custom tracking domain, enter the tracking domain name you used (e.g., you would enter using the example above.  You don't need to do anything within your JangoMail account for the SPF record.

In a GoDaddy account (as an example of a domain provider), the SPF and domain key records will look something like what is shown below (this example uses jangomail as the selector value):"

The custom tracking domain CNAME record (this example uses "track")

Lastly, once your SPF record is in place, and when sending a new campaign, turn off the "Use System MAIL-FROM" setting in the new message's settings tab.

If you have any questions about setting these up, please let us know! Also, once they're set up, feel free to contact support, and we'll be glad to verify, and put them in place, on our end.

You may also be interested in reading:  Branded Subdomain Setup

Friday, October 18, 2013

On Track With Jack: Support Pointers

Hi JangoMail Users!

Working hard or hardly working? Today and every day, we are working hard to bring you the best support ever! Our customers are treated like VIPs because, let’s face it, YOU are very important to us!

This week, I have three small pointers from our support team:

 1.  Don't panic. If you forget your password and are locked out of your account, wait 10 minutes and try again. For security purposes we lock all accounts for at least 10 minutes. IP addresses are also locked. If you have multiple accounts and get locked out of one, you’ll have to wait the 10 minutes before attempting to login under any of them. Remember, your safety and security are top priorities to us.

2.  Double check: Double check your campaign settings after you copy a message -especially if you are copying a previous campaign that had a suppression list. Suppression lists are great because you can exclude a group of subscribers from receiving a message. However, if you are copying campaigns, you may not realize that those suppression lists carry over along with the other settings.

When we get a call about this, let’s say a customer is wondering why only 20 subscribers out of 1,000 received their email, we have them check their filter settings first. This typically does the trick, and it doesn’t hurt to double check before you send a campaign. To look for any suppression lists go to the Filtering tab and check/uncheck the box under ‘Select lists’.

3.  The doctor is in. You can troubleshoot specific email addresses with our Delivery Health Check tool which is found under the Management Reports & Tools section of our Reports page. This comes in handy if someone subscribes or even if their email is full.

Enter in the email to diagnose any issues. You can check if the address is correctly formed, if it appears on your unsubscribe and bounce list, and you can view the 20 most recent campaigns that were sent to it. It will also indicate the reason why they did not receive the email. Remember, when someone unsubscribes, they unsubscribe across your entire account, not just in one message but all of your messages.

To recap:  Don’t panic if you are locked out of your account, double check your filter settings, and troubleshoot emails with our Delivery Health Check.  

Don’t be a stranger! We are here 24/7 to help you. Call us at 855-709-4099, or submit a ticket at

Until we meet...well, email again!


Jack the Jangolope
Department of Awesome

About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at with the subject line: On Track With Jack.  Follow Jack on Facebook

Friday, October 11, 2013

On Track With Jack: Master and Subaccounts

Hello JangoMail Users!

Jack reporting from JangoMail headquarters. Each day we work with countless agencies, franchises, colleges, large corporations, and organizations. This week learn how our Master and Subaccounts feature can be a useful tool in managing your emails, no matter the size of your company. Here’s my tip for the week, agencies this one is for you:

Utilize our Master and Subaccounts Feature

I’m in the mood to list things this week. So, let's look at the benefits and examples of our Master and Subaccounts feature.

Reasons to use:

 1.  Stay organized: No need to have separate accounts with us. You can work with everything using one primary account.

2.  Fast and Easy: Set up subaccounts fast and control branding with our tools.

3.  Cost Effective: All accounts are billed together.  You’ll get the lowest cost per email on the combined total sending volume!

4.  Rebrand and Resell: You can create a 100% domain-branded private label solution that re-brands JangoMail as your own personal email advertising application.

Here are some examples of how different types of organizations use the Master and Subaccounts feature:

1.  Marketing, design, public relations, and communications agencies take full advantage of JangoMail's highly flexible client subaccount capabilities. Agencies can manage multiple clients or in-house departments. The agency has a master account with JangoMail but has individual subaccounts for different clients.  BONUS: They can then provide detailed reporting to each client but ensure that billing is only available at a master level, and that there is no visibility from subaccount to subaccount. 

2.  Another great example of using the Master and Subaccounts feature effectively is in an educational setting.  A college can set themselves up as a master account but have individual subaccounts for each department. The master account can push a template to departments with pieces that can be locked or edited. This ensures branding consistency, and that all the important components of the message are always included. BONUS: JangoMail's Master and Subaccounts functionality allows different levels of control, access, and visibility between accounts. 

3.  A final example is in the franchise world, where a franchise can control billing and ensure brand consistency while allowing local content and deals to be included. A template can be pushed to franchisees who can edit parts of it. The franchise controls who has access to billing information, and what is shared between accounts and what is kept hidden. BONUS: It's possible to set it up so that messages need to be pre-approved by the master account before they are sent.

To recap: At JangoMail, we offer flexibility. It’s your email, your way. Give your organization the tools to effectively manage multiple departments, clients, or franchises.

Contact our VP of Sales, Eamonn Flynn, at 650-339-7043 or for more information.


Jack the Jangolope
Department of Awesome

About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at with the subject line: On Track With Jack.  Follow Jack on Facebook

Wednesday, October 09, 2013

Gene Marks: Best Sales Reports

A guest post by Gene Marks

Oops…just got a call from that guy.  He’s the sales manager and he just moved jobs.  “Gene,” he yells at me over the phone (they always seem to be yelling at me, why is that?).  “I just switched jobs.  Instead of selling industrial waxing balls I’m now selling fabricated wood slicers.  I have a sales group of ten.  I need you to come in here,  put in the same system  I had at my own place and get me my damn reports.  Oh, and I want this done tomorrow too.  Call me!”

And believe it or not, I actually like getting these calls.  They happen a few times a year.  This is a guy who knows what he’s doing.  Sure, he’s loud and obnoxious.  But give him a break.  He’s a sales guy.  And  he gets it.

As most of us are aware, the economy isn’t great.  Estimates of our economic growth are ranging around 2-2.5%.  Unemployment is still high.  Consumer and small business confidence remain at low levels.  But some companies are doing pretty good - those in industries of higher growth, like energy and healthcare and retail marijuana sales for example.  And others are doing OK too, mainly because they’ve got competent sales management.

Because even in a slow economy the sales managers and business owners who are hustling and paying attention to their numbers are succeeding.  They are using data to squeeze out every available dollar from their customers and prospective customers.  They have customer relationship management (CRM) systems and they’re pulling relevant reports out of their systems in order to manager their sales teams as effectively as possible.  And it all comes down to reports.  Getting the right information makes all the difference in the world.

So what are the reports that “that guy” wants from me?  They’re usually the same.  In fact the really good sales managers and business owners usually ask for the same three reports.  And they are:

1.  The Pipeline Report.  This lists all of your potential opportunities.  This tells you not only the name of the customer but the value of the opportunity, products, salesperson, expected date to be closed and “confidence level” – that means what percentage (20%? 50%) that the salesman expects this deal to go through.  It also shows notes, the last thing done on this opportunity (An email?  A call?) and the next scheduled follow-up.  This report is the holy grail of sales management.  How do you know what’s out there if you don’t have this?

2.  The Activity Report.  This shows past and future activities for each salesperson.  Why is that guy meeting with that customer who’s about to place a $100 order next week when he should be meeting with that other customer who’s looking to spend $10,000?  Some of these salespeople need a slap upside the head!  And how can you do that if you’re not following their activities?  Big brother?  Yes.  Do it for everyone?  No.  You know which guys need closer supervision.  Those are the guys you track.

3.  The Lost Sales Report.  Are you brave enough to run this?  Sure you are, as long as you’ve had a shot of Jack Daniels right beforehand.  But it’s worth it.  This report shows all the ones that got away – the deals that didn’t close.  Why didn’t they close?  Did the customer buy a competing product?  Was the price too high? Did they fall off the radar?  As long as your salespeople are completing their open opportunities with the right explanation you can start learning more from your failures.  Ugh.

Having a slow year in a slow economy?  It doesn’t have to be.  Maybe you’re missing deals because you’re not paying enough attention.  Maybe there are opportunities that can be further exploited.  Maybe that sales guy is spending too much time meeting with the pretty buyer from We-Don’t-Care-Corp when he should be visiting I’m-A-Big-Fish-Inc., even though their purchasing manager has hair on his palms.  Big deal.  A sale is a sale.  And it’s all about using the data to close the right ones.

Thursday, October 03, 2013

On Track With Jack: Content Marketing

Hello JangoMail Users!

Jack coming at you from JangoMail’s Department of Awesome!  Have you heard about content marketing?

Content marketing is a new marketing strategy sweeping the nation. It’s more than just a trendy new phrase. In fact, if used properly, content marketing can evolve your email marketing campaigns. Readers will connect with you on a higher level than ever before. Without further ado, here’s this week’s tip:

Evolve Your Email With Content Marketing

Content marketing consists of creating and distributing quality information (content) that is invaluable to a specific audience. Instead of promoting a business, service, or product only using sales tactics, content marketing educates buyers.

The purpose of content marketing is simple: after providing consumers with quality information, you will be rewarded their business.

Instead of rushing to send out emails, stop and think about what you are sending. An informational email that is well written and concise, will make all the difference.

The key is to make your information relevant to your customer, and overtime, you’ll see great results. Readers will view you as an expert in your industry, and not just a company trying to sell them something.

Make sure you carefully manage your content and monitor your results. Be patient, content marketing is a process, not a one-time deal!

To recap: Content marketing is a great new strategy that is here to stay! It pays off to take the time to write quality content for your email and integrate content marketing into your marketing plan. 


Jack the Jangolope
Department of Awesome

About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at with the subject line: On Track With Jack.  Follow Jack on Facebook

Tuesday, October 01, 2013

Branded Subdomain Setup

Setting up a branded subdomain

Technically, all that is needed is the MX record, but we strongly recommend using an SPF record and a domain key.

Here is some general info on the subdomain setup:

Let's say your domain is and you want a subdomain of (which will only be used for sending email through JangoMail).

In your DNS (where you registered your domain), you create the subdomain of news.

Since we are sending on behalf of your subdomain, your subdomain needs an MX record saying we can send for you. Set up an MX record for your subdomain that shows:

Overall, at the subdomain level, we look for a MX record (mandatory), SPF record and a domain key/DKIM (both are strongly recommended), and at the parent-level domain, especially if click tracking will be used, a custom tracking domain.  

Each of these has a short explanation below:

Custom tracking domain

If you are using a branded subdomain, the custom tracking domain only needs to be at the parent-level domain, not at the subdomain.

If you are using "track" for your custom tracking domain, the DNS entry will look similar to what is shown below.

Enter the tracking domain information in your JangoMail account. If you enter your custom tracking domain name into a browser and go to that address, you should see our landing page.

Domain key/DKIM

A general summary of the DKIM/DomainKey setup is:
  • Login to your account.
  • Go to Settings > Advanced > Domain Keys / DKIM (in JangoSMTP) or Settings > Sending and Receiving > Domain Keys / DKIM (in JangoMail).
  • Click on "Add New Item." Add your domain by entering your domain and a selector for your domain. The selector can be any word such as "jangomail" or even your account username. Keep in mind that the selector you choose will correspond to the DNS record you must add for your domain (TXT record for Click Save.
How it looks in your account before it is enabled:

If you are using a subdomain, then the left-side value is your_selector._domainkey.your_subdomain_name and the right-side value is the key value generated in your JangoMail.

A private key has now been created for your domain, but the key pair will be disabled until you add the public key into your DNS settings. To view the key, click the "View Key" icon on the line for your entry. A popup will launch showing you the public key, the private key, and the exact DNS TXT record you must add into your DNS server. Copy the "Value" entry onto your clipboard.

Create the TXT record in your DNS. An example using HostMonster is shown below (and it includes what you would add for the SPF record).

Once the DNS record is in place, you must come back to JangoMail to enable the key pair. Go back to DomainKeys/DKIM, and click the "Enable" link next to your domain. JangoMail will then verify that your DNS TXT record is in place and correct, and if so, it will enable the key pair. Your messages will now be signed with a domain key/DKIM.

SPF record

SPF setup is pretty straightforward, and the guide shows what to do based on two conditions.

FROM Address

In JangoMail, options for the FROM address are listed here:

With the branded subdomain setup in your JangoMail account, send your messages using your subdomain name in the FROM address, for example, JangoMail will be able to handle reply management for your messages.

General info

For your basic HTML email, a campaign has open tracking on by default. Click tracking is an optional setting, but one that you want to turn on for reporting reasons.

When you use a custom tracking domain, the URL for a hyperlink looks "better" in that it has your domain or brand in it, as opposed to ours. If you do not use a tracking domain, a URL will begin with something like (that is not necessarily an actual URL, but you get the idea of what it looks like). With a tracking domain, recipients will see or (the "x" and "track" names are suggestions, you can use whatever you like).

Example domain

Using a subdomain named, you can see the DNS values at (select the DNS Records radio button, enter, and click Go, or use the link below):

You can see the MX record referencing, and the SPF record (the TXT entry) with The domain key uses jm, so if you enter, you'll see the key value. The custom tracking domain is, so if you enter that, you will see entries for You can also enter in a browser, and it will take you to the landing page.

If you have any questions about the above, please let us know. It's actually pretty easy to do all of this - the explanation of the steps makes it seem like a lot of work, but all of this can done in less than 5 minutes (you may have to wait for DNS propagation of your settings, which can take several hours, but that usually takes place right away).

You may also be interested in reading:  How to Set Up SPF Record and a Domain Key