Thursday, October 03, 2013

On Track With Jack: Content Marketing

Hello JangoMail Users!

Jack coming at you from JangoMail’s Department of Awesome!  Have you heard about content marketing?

Content marketing is a new marketing strategy sweeping the nation. It’s more than just a trendy new phrase. In fact, if used properly, content marketing can evolve your email marketing campaigns. Readers will connect with you on a higher level than ever before. Without further ado, here’s this week’s tip:

Evolve Your Email With Content Marketing

Content marketing consists of creating and distributing quality information (content) that is invaluable to a specific audience. Instead of promoting a business, service, or product only using sales tactics, content marketing educates buyers.

The purpose of content marketing is simple: after providing consumers with quality information, you will be rewarded their business.

Instead of rushing to send out emails, stop and think about what you are sending. An informational email that is well written and concise, will make all the difference.

The key is to make your information relevant to your customer, and overtime, you’ll see great results. Readers will view you as an expert in your industry, and not just a company trying to sell them something.

Make sure you carefully manage your content and monitor your results. Be patient, content marketing is a process, not a one-time deal!

To recap: Content marketing is a great new strategy that is here to stay! It pays off to take the time to write quality content for your email and integrate content marketing into your marketing plan. 


Jack the Jangolope
Department of Awesome

About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at with the subject line: On Track With Jack.  Follow Jack on Facebook