Monday, December 24, 2007

Encouraging the use of DomainKeys

To help ensure optimal deliverability to Yahoo! addresses, we are strongly encouraging all clients who use a From Address to ensure that their email messages are signed with DomainKeys. If you send from your address, your messages are already DomainKeys signed. If you send from your own email address, then you need to setup JangoMail to sign messages for your domain.

Instructions on setting up DomainKeys can be found in this JangoMail DomainKeys Tutorial.

This week we will proactively be sending emails to those clients that send non-DomainKeys signed emails in order to encourage them to set up DomainKeys.

Saturday, December 22, 2007

JangoMail sets up Comcast Feedback Loop

JangoMail has joined the Comcast Feedback Loop as of this afternoon. Now any users that report e-mailings from JangoMail as spam, will automatically have their e-mail addresses placed on the specific customer account's unsubscribe list. This will improve JangoMail's overall reputation with and deliverability to e-mail addresses!

Friday, December 21, 2007

"View as a Web Page" now supports personalization

Many customers have asked for this recently. Now, when you insert a "View as a web page" link into your HTML e-mails, if you're using personalization syntax within the HTML e-mail, that personalization will now properly render in the web page. Previously, the "View as a web page" feature did not show personalization and instead showed the percentage / field name syntax (example: %%FirstName%%).

To insert a "View as a web page" link into your e-mail, you simply insert this code into the body of your HTML message:

Click <A HREF="***uniqueid****">here</a> to view this e-mail as a web page.

Alternatively, if you're using the Enhanced HTML Editor, you can simply click the "Web" button to dynamically insert a "View as a web page" link wherever the cursor is. To learn more about personalization syntax in your e-mail messages, see this tutorial.

Thursday, December 13, 2007

New Bounce Handling Rules

We have enhanced the way JangoMail handles bounces to improve overall system deliverability. Many of the top ISPs like Hotmail, Yahoo, AOL, GMail, and others have recently mandated that if an e-mail address bounces even once indicating that the mailbox doesn't exist, email marketers should cease mailing to that e-mail address immediately in order to ensure optimal email deliverability.

In conjunction with this, if a Bounce indicates that the mailbox does not exist, JangoMail will stop sending to this address from your account regardless of what numeric setting you have specified under My Options --> Bounce Handling.

However, if a Bounce indicates a temporary failure for that email address, then the numeric setting under My Options --> Bounce Handling will still apply.

Additionally the new Bounce handling mechanism will allow you to see the Bounce reasons for the life of your account rather than just for 7 days, once the enhanced Reporting module is in place (about six weeks from now).

Here are some examples to illustrate the new Bounce handling:

A bounce with a message like:
smtp;550 4.2.1 mailbox temporarily disabled:

is a temporary failure, and the setting under My Options --> Bounce Handling would apply.

A bounce with a message like:
smtp;550 No such user here

indicates that the mailbox does not exist at all, so a single bounce would prevent JangoMail from sending to this address in the future.