Tuesday, February 25, 2014

Are You Making the Most of Your Custom Opt-in Form?

By: Erica Melzer
Account Executive

If you’re using a JangoMail opt-in form on your web page, then you are one smart cookie! This is a great way to grow your lists and collect lots of useful information about your customers.

Are you making the most of your opt-in form by using a variety of custom field types?

If every question on your form is being answered in a text box, then maybe not. The good news is, unlike most email marketing platforms, JangoMail lets you use any combination of large and small text boxes, check boxes, radio buttons, and pull down lists.

Why is this important?

Using a variety of field types allows you control much of the data you get back from your customers.  This is crucial if you plan to use that data to segment your lists and personalize your messages.  It also makes for a more sophisticated and efficient email marketing program.

For example, if you ask for a birth month and offer customers a text box to provide their answer, you could get back almost anything in that field like:

January, Jan, Janruary, 01, 1, Capricorn

Say you wanted to send a message to anyone on your list with “January.” Your message will only go to those that entered “January,” and not to anyone that misspelled or abbreviated their birth month. The most reliable way to segment your lists, according to field data, is to control the data by using pull down lists, radio buttons, and check boxes whenever possible.

If you’d like to know more about using the different field types supported by JangoMail, segmenting your lists, and personalizing your messages, our Support Reps will be happy to help. You can create a ticket or give us a call between 7 A.M. and 7 P.M. (US/EST) at 888-465-2646.

Monday, February 17, 2014

New February Features: Updated Send and Edit Buttons, Message Filtering, and Help Center with Live Chat

By: Melonie Mottice
Marketing Specialist

At JangoMail, 2014 has already been a busy year!  This month we added four new features to our platform. Two of them are currently live, while the other two will be available this Thursday, February 20th.

Here's our new February Features:

 Send Button: Starting this Thursday, you no longer have to copy a campaign to send your message. The send button is now available under all saved campaigns so you can send at any time! Just to be safe, the confirmation window will still appear once you press send.

2.  Edit Button:
To make more room, we moved our edit button over to the right under the operations column. This update will also go live Thursday.

3.  Message Filtering:
If you haven't already noticed, you can filter your messages. Press the filter button and complete the form to set your filter properties. You can easily locate a specific message by Campaign Id, Custom Campaign Label, Job Type, Subject, Recipients and Send dates. The filter notification will appear if you have a filter turned on. Clear the filter to view all of your messages.

4.  Help Center with Live Chat:
Click the black Support button on our homepage to access our new Help Center. You can chat live with one of our experts Monday through Friday, 10 A.M. to 5 P.M. EST. From this menu you can also submit a support request.

We hope you enjoy our new features and we're here to help if you have any questions.  Please don't hesitate to call us at 855-709-4099, or submit a ticket at jangomail.com/support.

- The JangoMail Team

Tuesday, February 11, 2014

What Makes a Company Great?

By: Mark Mentzer
Regional Sales Manager

I recently joined JangoMail as the Regional Sales Manager for the east coast.  JangoMail is a growing company and this is a new position created as part of that expansion.  Many companies attempt to grow, but merely expanding doesn't guarantee success.  There are other factors at work that need to be present in a company of excellence.

The 1980's book, "In Search of Excellence," may be dated, but the premise of what makes a company successful is still relevant today.  I found many of these "factors of excellence" present at JangoMail, and I want to share them with you:

  • Customer Focus - JangoMail is passionate about developing relationships with customers and providing VIP customer service.  This is demonstrated by our strong customer service policy that provides technical support through phone, chat, and email to all customers, regardless of account size.
  • Product Focus - A consistent focus on improving the functionality of our product by listening to customers, and developing new features that meet their needs.
  • Flexibility - Our company promotes and encourages active employees to make decisions, at all levels.  This management philosophy facilitates a sense of ownership and autonomy, allowing quick decision making and problem solving.
  • Absence of Internal Silos - Successful companies today remove bureaucratic barriers and foster communication between all functional departments: marketing, sales, development, finance, management, etc.  JangoMail actively promotes and practices cross functional interaction and problem solving.
  • Overall Value - You get more product features for your money like volume, delivery, and customer service.  This translates into a high value relationship for JangoMail customers compared to our competition.

JangoMail offers a great overall value in terms of product functionality, price, and service for large volume, permission based email marketing campaigns.  And, we are consistent in improving and delivering this value to our customers.  It is the combination of all these factors that I found at JangoMail that make it a company of excellence, and a great place to work.

Friday, February 07, 2014

On Track With Jack: EasyPromos Review

Looking to expand your Facebook reach with a contest? There's an app for that…actually there are a ton of apps for that, but out of all of them EasyPromos is at the top of my list.

Let's back up a second. In August Facebook updated their Page Terms, allowing users to run contests on business pages, however, there are still restrictions. Apps make it easier. They allow you to collect data on all the fans that enter, including email. Additionally, apps meet all of the Facebook standards, so you don't have to keep up with their ever-changing guidelines.

My tip for the week:  If you are running a Facebook contest use an app like EasyPromos.

Recently, we ran a Facebook contest for JangoMail and our sister company, JangoSMTP. Contests are great because you can grow your likes in a short amount of time and we did just that with EasyPromos.

EasyPromos offers three different levels to their app. I've never had to use anything more than the Basic level. You can use it for sweepstakes and direct prizes, photo contests, text contests, coupons and discounts, and instant win contests. The first promo is free per page and anything after that is only $15.

The Basic level is geared toward pages that have less than 5,000 fans. It is very easy to set up and monitor. You'll enjoy their statistic and winner tools, as well as their impeccable customer service.

Whatever Facebook contest you do, connect your email efforts back to it - again, it's important to keep any new relationships going after the contest. To build your subscriber list, include a link to your opt-in form or require an email address to enter. Place a disclaimer in the contest terms that clearly states fans are signing up to also receive email notifications from you.

To recap:  Broaden your marketing efforts with a Facebook contest, but drive your traffic back to your business with email. Third-party apps like EasyPromos are affordable and easy-to-use. For more information visit their website: www.easypromosapp.com

We're here to help! Whether it's a mobile or social app give us a call at 1-855-709-4099 and ask one of our experts. Chances are they've already used it and would be happy to tell you what we think. Have an app you'd like me to review? Email me at marketing@jangomemail.com.

Jack the Jangolope
Department of Awesome

About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook