Tuesday, February 25, 2014

Are You Making the Most of Your Custom Opt-in Form?

By: Erica Melzer
Account Executive

If you’re using a JangoMail opt-in form on your web page, then you are one smart cookie! This is a great way to grow your lists and collect lots of useful information about your customers.

Are you making the most of your opt-in form by using a variety of custom field types?

If every question on your form is being answered in a text box, then maybe not. The good news is, unlike most email marketing platforms, JangoMail lets you use any combination of large and small text boxes, check boxes, radio buttons, and pull down lists.

Why is this important?

Using a variety of field types allows you control much of the data you get back from your customers.  This is crucial if you plan to use that data to segment your lists and personalize your messages.  It also makes for a more sophisticated and efficient email marketing program.

For example, if you ask for a birth month and offer customers a text box to provide their answer, you could get back almost anything in that field like:

January, Jan, Janruary, 01, 1, Capricorn

Say you wanted to send a message to anyone on your list with “January.” Your message will only go to those that entered “January,” and not to anyone that misspelled or abbreviated their birth month. The most reliable way to segment your lists, according to field data, is to control the data by using pull down lists, radio buttons, and check boxes whenever possible.

If you’d like to know more about using the different field types supported by JangoMail, segmenting your lists, and personalizing your messages, our Support Reps will be happy to help. You can create a ticket or give us a call between 7 A.M. and 7 P.M. (US/EST) at 888-465-2646.