For example, if the Subject of your e-mail message is "Hello %%FirstName%%, here is a special offer for you" and you wish for this same text to appear in the Body of your e-mail message, simply insert "%%Subject%%" into the Body of your message.
A couple notes:
- If the Subject contains its own personalization parameters, the personalization on the Subject will be done before the "%%Subject%%" in the message's Body is replaced.
- If "Subject" is already a field name in your Group or in your database table, then that Subject's value will take precedence over the e-mail message's Subject. So if the Group you are sending to has a field called "Subject", and then you use "%%Subject%%" in your message's Body to personalize, the Group field's value, and not the messages's Subject, will be used to replace occurences of "%%Subject%%".