Wednesday, November 25, 2015

Email Don'ts

Email Marketing Don'ts from JangoMail

When you are putting together your content for your email campaign there are things that you should and should not do.

One of the more important things to remember is that there are certain “trap” words that can ruin your message by having it directed to the junk folder.

There are around a couple hundred words that can cause problems when trying to achieve good delivery rates.  We're not saying NEVER use these words, however, they should be used very sparingly. If you're having a problem staying out of the spam or junk folder, these words could be putting you there.

Another thing to avoid is making your subject line too long or too many characters. Try to keep your subject lines short and sweet. Having around thirty characters should be your target for a better subject line.

When you finally get to the body of your message, don't forget to add some personality. Make the body of your message a good text to image ratio. Put your "call to action" towards the top of your message. So, the what, the why, and the how….Make sure your recipients know what they are receiving, why they have received it, and how they can benefit from it. 

Finally, don’t forget to TEST, TEST, and TEST. How terrible would it be if you did NOT test your message and all of your links were broken or the personalization you had setup did not work properly. Careless mistakes are a big don’t. Nobody wants to look foolish when it comes to their business, so test those messages and make sure it is perfect before sending it to your list.