New Feature: Triggers

We will soon be officially announcing the launch of our newest feature, Triggers. Triggers allow you to send automated, follow-up e-mail messages to your recipients who take a particular action on a past e-mail message.

You can setup such an automated follow-up e-mail when a recipient clicks a link, opens an e-mail message, or visits a page on your web site. For example, you can use triggers to send a follow-up e-mail 24 hours after a recipient opens your first mass e-mail announcing your new product. Or, you can use triggers to send a “thank you” e-mail immediately to a recipient that lands on the “purchase” page of your web site.

Download the tutorial on Triggers.