Wednesday, May 25, 2011

New Feature: A two-step unsubscribe process

We've added a new setting under Settings --> Unsubscribes, that allows you to ask your recipient to confirm intent to unsubscribe after clicking the unsubscribe link in an email campaign.


By enabling the two-step unsubscribe process, a recipient that clicks the unsubscribe link will be taken to a web page where he needs to click a secondary link to actually unsubscribe. Without this setting, clicking the original link in the email will unsubscribe him. This feature enforces a two-step unsubscribe process versus a one-step unsubscribe process.

Our clients have been asking for this feature because:
  1. Often times subscribers click the unsubscribe link unintentionally. With this feature activated, clicking the link in the email will not immediately unsubscribe a recipient.
  2. Some anti-spam systems scan the body of an email and programmatically visit every URL in the email, thus triggering the click of the unsubscribe link. The two-step confirmation process will prevent software from automatically unsubscribing a recipient.
By default, this feature will be off. You must check the box to turn the feature on.

5 comments:

  1. Anonymous7:04 PM

    With the two step unsubscribe feature, do we as developers have any control over the secondary unsubscribe page? We would like to give the email recipient some further options such as reduce the frequency of emails or other options short of actually performing the unsubscribe.

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  2. The two-step unsubscribe feature only allows the recipient to confirm that they want to unsubscribe. There is currently no feature to select other options at this time.

    It is possible to have the unsubscribe process redirect to your own URL. To do this, click on the 'Settings' tab, click 'Unsubscribe Options', and then fill out the URL in the 'Unsubscribe Redirect URL' box.

    I hope this helps.

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  3. Great addition!

    Are there any plans to integrate the two-step unsubscribe with the redirect URL (i.e., to allow people to land on a custom "are you sure" page followed by a custom "you have unsubscribed" page)? I'm sure this would be valuable to a lot of clients, as they could then customize the "are you sure" page with "here's what you'll be missing if you unsubscribe" messages.

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  4. Hi Naomi,

    I'm not aware of any plans for this, but if you want to build your own unsubscribe page, you could use our API to process the unsubscribe request. You would need to include your own unsubscribe link, and we would need to turn our forced unsubscribe link off.

    If this is something you want to do, please build your unsubscribe
    mechanism, then contact our support team with details of where it is, how it works, etc. https://www.jangomail.com/Support/
    Once we review the mechanism, we can look at disabling the forced unsubscribe link on our end.

    If we do come up with a new feature for the interface, we'll send out an email and update the blog.

    Thanks,
    Melissa

    ReplyDelete
  5. Naomi1:29 PM

    Thanks Melissa!

    ReplyDelete

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