By enabling the two-step unsubscribe process, a recipient that clicks the unsubscribe link will be taken to a web page where he needs to click a secondary link to actually unsubscribe. Without this setting, clicking the original link in the email will unsubscribe him. This feature enforces a two-step unsubscribe process versus a one-step unsubscribe process.
Our clients have been asking for this feature because:
- Often times subscribers click the unsubscribe link unintentionally. With this feature activated, clicking the link in the email will not immediately unsubscribe a recipient.
- Some anti-spam systems scan the body of an email and programmatically visit every URL in the email, thus triggering the click of the unsubscribe link. The two-step confirmation process will prevent software from automatically unsubscribing a recipient.