Tuesday, June 14, 2011

New Feature: Automatically append social data to your Email Lists

We're happy to announce that, starting today, Email Lists, can now have social data appended to them. Specifically, subscribers' age, gender, and location can be added on as three additional fields to your existing Email Lists. This data is provided for free. Eventually, other socially-available premium fields will be available for a fee.


The process of appending social data to your Email List is automatic, and you only need to designate an Email List to accept social data, in order for the data to be appended. To set an Email List to have social data appended, simply select the Email List, click the List Settings Tab,  and click Yes next to Append Social Data. Then click the Save button at the bottom of the page.

How can I use this social data?

You can use age, gender, and location to segment your Email Lists and send personalized email content based on their demographic profile. For example, if your business is a restaurant, you may want to send one offer to those subscribers under 21 years of age, and another for those over 21. If you're a clothing retailer, you may want to send different content to males versus females.

Frequently Asked Questions:

Q: If I choose to append social data, how exactly will my Email List be modified?

A: Three new fields will be added. They are social_age, social_gender, and social_location. The "friendly names" for the fields will be Age, Gender, and Location respectively.

Q: Where does JangoMail get the social data from?

A: We use a third-party data aggregator called Rapleaf. Rapleaf retrieves its personalization data from publicly available sources.

Q: Are other data points, other than just age, gender, and location, available?

A: Yes, we will soon be providing access to premium data, which includes data points such as household income and profession.

Q: Will all of my existing Email Lists automatically have social data appended?

A: No. Social data will not be automatically appended. For Email Lists, you must set them manually to receive social data using the instructions above.

Q: How long does it take after I set my List to receive social data, for the data to be appended?

A: It depends on the size of your Email List and system load, but generally, a list under 5,000 recipients should have data appended to it within 5 minutes after you change the setting.

Q: Will the appended-data be periodically refreshed to ensure accurate data?

A: Yes, by default, subscribers in Email Lists will have their social-appended data refreshed every 90 days.

Q: How do I remove social data from an Email List?

A: After social data has been appended to an Email List, to remove it, go to Lists and click the Edit Icon next to your list. Click the Fields tab and delete the social data fields: social_age, social_gender, social_location.

Q: I don't use Email Lists to store my subscriber data. I configure JangoMail to pull my list in real-time from my CRM system. Can social data still be appended?

A: No, but we will soon be introducing an API method to let you retrieve social data so that you may append data to your own CRM or external database system.