Friday, November 22, 2013

On Track With Jack: Email Deliverability

Happy early Thanksgiving JangoMail Users!

Can you believe it?  Thanksgiving is next week, which also means that you are going to start sending your holiday emails.  Before you add the final touches, take a look at my tip, well question, of the week:

Are you a Safe Sender?

In this day and age, post Pilgrim and Squanto times, email clients have become quite good at upping their security measures, which can affect your email deliverability and send your messages straight to spam.

It's important to make sure you are a Safe Sender, and encouraging your recipients to create a Safe Sender, or White List, will ensure deliverability.

To start, I would recommend sending an email with step-by-step instructions on how to create a Safe Sender List, and remove emails from spam.   Step-by-step guides with screenshots work best.  If you're concerned that your users never check their Spam Folder, post a guide on your website and social media networks.  They work well near your opt-in form and confirmation page.

In JangoMail, you can determine which email client your subscribers use most and shape your instructions around those providers.

In our case, Outlook ranks high and Gmail is king.  Here are the steps we suggest:

Microsoft Outlook 2010 / 2013

To remove from the Junk Folder:
1.  Check your Junk Folder
2.  Click on the email message to highlight it
3.  Go to the Home tab
4.  Select the arrow on the Junk drop-down menu
5.  Choose Never Block Sender's Domain

To create a Safe Sender List:
1.  Under the Home tab go to the Junk drop-down menu and click on Junk Email Options
2.  In the new window click the Safe Senders tab
3.  Click the Add button and enter in the desired email address
4.  Click OK


To remove from the Spam Folder:
1.  Go to the Spam Folder
2.  Locate message from us
3.  Select the message
4.  Click the "Not Spam" button

To create a Safe Sender List:
1.  Enter JangoMail in the search bar
2.  Click arrow in the right of the search bar to filter
3.  Click Create filter link at the bottom right
4.  Select Never send it to Spam
5.  Click the “Also apply…” box to apply to similar messages
6.  Choose the blue Create button

To recap: Make sure you are a Safe Sender before your next email campaign.  Send an instructional email to your subscribers to show them how to add you to their Safe Sender / White List.


Jack the Jangolope
Department of Awesome

About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
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