Thursday, June 26, 2014

On Track With Jack: Test Personalization With a Test List

The sun is shining out here in Dayton, Ohio and next week is the Fourth of July!  Before the fireworks, picnics, and barbecues kickoff make sure your email marketing has a personal touch.  Customers respond better to messages that are tailored specifically to them.

With JangoMail you can easily personalize your messages beyond a first and last name.  You can send personalized:

  • Subject Lines
  • Messages
  • From Email Address
  • From Display Name
  • Reply-To Address
  • CC Address
  • BCC Address
  • Attachments

Today, my tip is on testing personalization:

Test Personalization With a Test List

In order for a successful test, you must send to a list.  Personalization will not work by just clicking the “Send a Test” button and sending a preview.  When we test our campaigns, I have a special “Jack” test list I’ve created with a few of my own personal email addresses. 

When I’m ready to preview my campaign I send to my “Jack” test list first.  Again, I’m going through the same steps that I normally would when sending a campaign, but just sending to my test list and no others.  Always double check your lists before you hit Send to make sure you’re only sending to your test list.  Once you've received your message and everything looks good, you’re ready to officially send to your active customer lists or database.

To recap: Customers respond better to messages that are personalized. Make sure you test your personalization with a test list in JangoMail.

If you need a refresher on how to create a new list like a “Jack” test list, take a look at the list section in our Quick Stat Guide.  For a step-by-step guide on how to incorporate personalization in your emails, check out our documentation.

Have questions? Ask. Dial 1-888-465-2646 or drop us a line here.

Jack the Jangolope
Department of Awesome

About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
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