Message Tagging: an Underutilized JangoMail Tool

How to Organize Your Account

Message tagging is one of JangoMail's most useful features, but it is generally underutilized by our clients. JangoMail saves every message sent by active accounts. With all of this information visible, some JangoMail users may find it hard to find and organize their sent messages. An easy way to filter and find messages is our tagging feature.

A few ways we have seen our customers utilize message tagging:
•Identical campaigns separated according to recipient groups
•Multiple events/promotions, each with multiple campaigns
•Different message types: account updates, reminders, promotions, etc.

This is a JangoMail account sorted using the tagging feature. 

Tips to Get Started with Message Tagging

Always keep these ideas in mind when tagging your account's messages:

•Do you have multiple events or departments sending through your single account?

•You can always add additional tags at any time, but if you have many campaigns and haven't yet used tags, it's a good idea to start with a basic idea of how to organize your messages.

How to Begin Creating Tags

You can enter your new tag into the "Tags" text box. Once created, new tags will appear in your tag list. Each tag can be assigned a color, which can be changed after it’s created. 

How to Add a Tag to a Message

To add a tag to an existing message, head to the operations field in the message page and click the assign tags icon. This is located next to the preview and delete icon. Adding new tags is easy. So if you are missing one, it only takes a couple seconds to create it.

How to assign tags to a message. 

How to View A Specific Type of Tagged Message

In your sent folder you will see a list of tags. To highlight a message, just click on the tag you are looking for to tag the messages. After you have finished finding your tag, you can go to "clear applied tags" to leave the view.

How to Manage Tags

At the bottom of your list of tags there is a manage tags link. Clicking this link takes you to the manage tags interface, where you can do anything from renaming to changing the color to deleting a tag altogether.

How Message Tagging Helps You

Message tagging is similar to cleaning up your office. When you have papers all over the place, it can be hard to get anything done. A filing cabinet might be the best way to organize loose papers. Think of this tool as your online filing cabinet.

Don't See Message Tagging?

If you do not see message tagging in you user interface, don’t worry! It just needs to be turned on for your account. Contact our support team today and can turn it on within a matter of minutes.

If you are a JangoMail customer and would like more information on setting up tags in your account you can visit our tutorial or contact a member of our support team.

If you are not a JangoMail customer and you would like to learn more about sending email marketing visit our website to sign up for a free trial or contact an email marketing expert. 

A/B Testing: Fractional Changes Could Lead to Monumental Growth

High-tech companies across the nation, from Silicon Valley to Dayton, Ohio, utilize A/B testing to evaluate, analyze and contemplate the optimal marketing strategy for their company and their products.

Search engines, clothing stores and merchandise retailers can all discover the best way to reach their customers via email through this evaluation process.

The team members at Google are recognized as being the originators of this testing system 15 years ago. Since that time, companies throughout the world have worked to better the methods used in this process.

A/B Testing Originated from Google.
Courtesy of: https://commons.wikimedia.org/wiki/Google#/media/File:Logo_Google_2013_Official.svg

What is A/B Testing and how can it better your marketing strategies?

A/B, or split, testing has become the standard inspection tool for email marketing. Multiple, not specifically just two, variations of an email are sent out to different groups of recipients. This allows you to see which emails are being looked over or clicked on, and what is leading to transactions.

In simplest terms, you send Email A to Group A and Email B to Group B. Then you extrapolate from the acquired data what seems to be the superior choice for your customized plan.

What to Test?

There is no limit to the variations of ideas your company can test. The point of this evaluation process is to see the strongest components to a business plan so you can test anything from the copy on your website to sales emails and more.

Some commonly tested email units are subject lines, timing of emails and the offers in the email. An offer in an emails headline may be interchanged for a slightly edited discount in another. You may send one group an email offer in the evening, and another group one in the morning.

Even website design has been tested by companies such as Google and Amazon. A/B testing can provide an efficient way to test multiple home pages, and see which one keeps consumers coming and limits your bounce rate.

How is A/B Testing Most Helpful? Can it be detrimental? 

There is no risk to implementing split testing into your business strategy. At the same time, there is no doubt that a majority of customers will find some test emails unappealing, but that is why you run the test – to determine which less than enthralling practices your company should discontinue.

The only slight drawback is that the testing period may last a while, and the data can be hard to decipher. However, once the proper amount of testing has been run, the small inconvenience will pay off in the form of your company’s highest rated email offers being sent out.

How can JangoMail help?

JangoMail offers the best email services available today. JangoMail makes orchestrating A/B testing incredibly easy and profitable with the world’s best email deliverability, 24-hour email monitoring and spam protection technology.

A/B testing could be the tool necessary for your company’s sales to skyrocket and JangoMail wants to help you get there.

To learn more about how JangoMail can help you with A/B email testing, and to learn more about all of JangoMail's features, go to https://jangomail.com/features/.