Saturday, May 13, 2006

New Feature / New Tutorial: Filtering Groups Based on Past Member Behavior

In preparation for our "Behavioral Targeting" feature which will be officially launched next week, we have published a new tutorial on filtering group members. The tutorial can be downloaded here.

You can now filter Group members based on the Group member's past behavior, such as clicking a link in a certain campaign, or opening an e-mail, or visiting a certain page on your web site.

This tutorial teaches you how to filter a Group to send to only members that match a certain criteria. Perhaps you only want to send to the Hotmail addresses in a Group. Perhaps you only want to send to those Group members whose “Age” is over 30. Perhaps you only want to send to those members of the Group that have joined the Group in the last 60 days. Perhaps you only want to send to those members of the Group who have clicked at least one link in a prior e-mail campaign. You can accomplish all of these by filtering your Group. You can filter your Group based on two kinds of criteria:

1. The information you have stored for each Group member in the Group’s fields, such as FirstName, LastName, Age, DOB, City

2. Information stored in your JangoMail account about the Group member’s past behavior, such as clicks and opens

For more information, see the tutorial.

Our "Private Label" customers will see a branded version of this tutorial within their application's "Help" tab.