Saturday, April 05, 2008

New Feature: Click Tracking Enhancement

Tonight, we have enhanced the Click Tracking feature. Click Tracking now allows you to pass campaign and recipient-personalization variables through to your destination URL.

You can choose to append personalization variables to the destinatinon URL by going to My Options --> Click Tracking.

Below is a screenshot:

Here's an example. If your e-mail campaign links to, then the e-mail recipient's browser will go to the following when the link is clicked:

If box is unchecked:

If box is checked:

Therefore, checking the box allows you to program your web page to display a personalized message to the recipient based on the variables in the URL.