Friday, March 15, 2013

Collecting Metric Gold Is A Piece Of Cake

Around St. Patrick’s Day, everyone throws around the leprechaun allegories and imagery. While it's tempting to join in, we're going to shy away from that nightmarish green sprite as we look for our email gold amid this festival of green.

Here's how we're mixing it up:
We're reiterating that, with the right tools, it's easy to plan and achieve email marketing success. In fact, you could say it's a piece of cake ... made of metrics and 'rainbows'. (Yeah, we went there.)

So what's the connection between metrics and rainbows?
Consider your rainbow the journey of planning that's involved in any well-thought out, email marketing campaign. You take a considerable amount of time to conceptualize and design your message, build your rock solid list, and finally - with a triumphant 'woot' - you blast it to its intended audience with the highest of hopes.

Then the real work begins.
Here's where that gold at the end of your rainbow comes in. Bottom line, you have to know if you're getting results or need to change course. Quickly. The good news is that JangoMail's email reporting tools are the easy way to find out.

We help you compare email campaigns to see what's working best. In fact, we can show you reports of every open and click, as well as historical and geo tracking down to the level of each and every email newsletter recipient. The best part is that it's all in real-time, so you can react and enhance on the tightest of deadlines.

For even more granular, visual reporting, JangoMail also has a highly advanced integration with Google Analytics. Clicks, specific page views, time on page and points of entry/exit will help you further illuminate your customers' behaviors.

Enter the big payoff
Knowing the results of your past and present email marketing campaigns is worth its weight in gold, in terms of future customization and planning that will lead to higher rates of conversion. The key takeaway here is that it's definitely worth the time to at least explore all the tools available to you.

See? You can have that rainbow cake reward - and the creepy little green man can stay where he belongs. If your guess (like ours) is "under the bed", you can feel free to look first.

Happy St. Patrick's Day, folks! In the spirit of the holiday, here's something from the web:

(Hey, Jennifer Aniston's in this clip (guys), with her 90's hair (ladies) ... so it's worth looking for laughs.)