Friday, June 21, 2013

Boost Brand Identity. Trick #1: Establish Your "From" Address

We like you. In fact, we consider our clients part of the JangoMail family. But we also know when it's time to set you free. Sigh.

Time for you to fly?
So, as much as we'd love to see you maintain your default "" address, it might be time to branch out. Establishing your own "From Address" is a great way to highlight your company's or organization's unique brand. And let's face it - it grabs attention, establishes a sense of familiarity with your email recipients and creates a presentation that establishes you as whole and perhaps even bigger than you actually are. In short, it sets the stage for brand identity that can set you apart from the pack. We hate to see you go - but love to witness the maturation of any brand.

3 options to choose from
  1. Default: your JangoMail username plus ""
  2. Branded Sub-Domain (recommended): create a brand from your "From" email address with a sub-domain of your company's domain name. If you company's domain name is, you might setup a sub-domain called
  3. Editable: have your email address field set to an editable field, so you type any valid email address you choose, including an existing personal or corporate email address

Not sure which option is for you? Check this out.

Don't stray too far from home
Create your own branded "From Address" but retain ties to the power of JangoMail. Your account can be configured to send from your newly branded sub-domain, but you'll still retain the unsubscribe and bounce handling features of JangoMail. So, you'll enjoy all the functionality of your JangoMail account status, but take all the credit. How cool is that? Just don't forget to call us every once in a while ... we worry.

If you have any questions about this blog or any other JangoMail features, give us a shout. We'd love to hear from you! Until next time, have a great weekend, everyone.