Wednesday, June 12, 2013

Check Check ... Check Your Email Rendering Or Beware The Results!

Let's consider the dilemma of delivery optimization through quasi real life situation that is, hopefully, somewhat amusing. Hey, it's mid-week, and we could all probably use a joke.

"Zoolander": Supermodel
So, a comedian in the 80s used to tell a story about his friend who married a supermodel. He thought "cool!". In terms of his perception of survival of the fittest, his kids were going to at least look gorgeous. But to his utter shock and disbelief, the fruits of his (or more precisely her) labor were what the comedian referred to as 'crocodile kids". Despite outward appearances, apparently the model wife had had some work done. And the resulting offspring looked more like "model wife 1.0" than "model wife 6.0".

How this relates to email marketing ...
Sure, karma can be cruel. But for those of us email marketers with better intentions, why do the results of our own deliverables sometimes look just as unattractive?

Everything may look good coming together, but in the end, the results can be an ugly nightmare. We're talking specifically about the X design chromosomes and the Y content chromosomes within your campaigns looking great in one email client, and like a hot mess in others. It happens - a lot. The good news is that JangoMail has a comprehensive delivery check feature that lets you preview how your emails will render across multiple email clients.

Preview before you send - it's easy!
JangoMail has integrated with a third-party partner to give you one of the most innovative email preview rendering tools available today. So, you'll see exactly how your emails will look in more than 25 different email clients (AOL Mail, Gmail, Microsoft Outlook, Mozilla Thunderbird, Windows Mail, Yahoo! Mail and more). Before you even think of hitting SEND, you'll have time to address any issues and remain top of the pro charts.

This special, sneak peek delivery preview is available as a standard feature with your monthly JangoMail subscription, so you can use it as many times as you like.

As always, if you have any questions about our Delivery Rendering Tool or any other JangoMail feature, just ask us. Until next time, have a great rest of the week!