Thursday, January 09, 2014

On Track With Jack: Email Over Snail Mail

Hi Jangolopes!

Brrrrr...I thought the Ice Age was long gone, but I'm not sure after this week. Hibernation sounds pretty good right now, but with postage going up at the end of the month, there are so many emails to send! Turn the heat up on the polar vortex and read my tip of the week:

Choose email over snail mail.

At the end of the month, first-class stamps will cost 49 cents - a figure that has caused many businesses to ramp up their email efforts instead of spending extra money on postage. I encourage you to do the same, especially since email is more effective regardless of the cost of stamps. Here's why:

Speed: Email is really fast, like lightning fast, and your message is delivered to your subscriber within minutes. You can reach anyone from around the world instantly.

Convenience: You can send any message at the touch of a button, 24/7. You can schedule messages ahead of time and set up Autoresponders when you're away. Additionally, email is convenient for subscribers. They can easily respond and take your message wherever they go - on their phone, computer, or tablet.

Privacy and Security: You can send and receive different types of messages in a secure setting to people who want to hear from you. Their information is securely stored and kept private.

Sharing Capabilities: Share different types of emails easily with friends and family. What did we do before Forward to a Friend links and Social Share buttons?

Deliverability and Analytics: Monitor all your efforts through reporting to shape your future campaigns. In a short period of time you can: confirm the status of your message and view the clicks, bounces, and open rates. You can also work with segmented lists to target your audience.

To recap: Choose email over snail mail. The JangoMail team is standing by to help you incorporate more email into your business plan. We have all the tools and special features to make you successful in reaching more subscribers.

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Jack the Jangolope
Department of Awesome

About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
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