Always generate a plain text version of your email.
Each time you send out a new email, you should include a plain text version. While most email clients support HTML messages nowadays, there are still some platforms and devices that cannot display HTML. Additionally, there are a few folks out there that prefer to block HTML emails. When you send plain text with HTML, you ensure that your recipient can see your email, no matter what.
Need another reason? Spam filters check for plain text because spammers do not include it. A lot of messages without it go straight into the junk folder. Please note that the spam filter also checks for a balance of HTML to plain text so you want to make sure you have an even amount of both.
At JangoMail, we make it easy. Once you have the HTML portion of your email finalized click on the second tab in the editor labeled “Plain Text”. You have two options here: you can “Generate now based on HTML message” or “Generate automatically at send time”.
Choose the second option if you want your plain text to be identical to your HTML message and it will be created when your message sends. The system will generate the latest version right before your message is processed.
To recap: Make sure that you always include a plain text version. With JangoMail, you can easily create plain text to ensure your message delivers.
Have questions? Ask. Dial 1-888-465-2646 or drop us a line here.
Jack the Jangolope
Department of Awesome
Jack the Jangolope is our JangoMail mascot. Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest! Hop into email marketing each week with Jack's helpful tips!