Friday, October 10, 2008

New Feature: Add Personalization to the BCC field

JangoMail has added the ability to use personalization coding in the BCC field as you compose your messages.

The BCC feature allows you to specify an address that will receive a blind (address not visible to the email's direct recipient) copy of the message as it is sent out. It is found under Advanced Options as you compose in the Send E-mail tab.

For example, you send a personalized message that starts: Dear Kim, Dear Joe, Dear Susie, etc. Kim, Joe, and Susie each receive their individual emails, showing the appropriate personalization. At the same time, the address given in the BCC field also receives 3 emails: copies of the separate messages for Kim, Joe, and Susie.

Previously, you could only specify a single address to receive the BCC. This was often used for businesses with compliance needs that required an archive of messages sent.

Now, you can use our personalization coding to send the BCC email to an address stored in each record in your database. For example, addresses might have a particular representative assigned to them. The email can be "signed" from the representative in the message body:



Now, these representatives can also receive a behind-the-scenes copy of what "they" sent out via the JangoMail system, so that they won't be surprised with direct responses from their clients. If this data is stored in a field called "repemail" for each record, just put %%repemail%% in for the BCC.

Note: When using the BCC feature, JangoMail is generating two emails for every one recipient address. This will double your email sending volume for pricing purposes.