Tuesday, June 02, 2009

New Feature: Geo Tracking is here (Phase I)

We're excited to announce the availability of Geo-Tracking data for Open Tracking, Click Tracking, and Web Site Activity Tracking reports. JangoMail is one of the few email marketing service providers to provide Geo-Tracking data.

The following data is now available along with the email address of the subscriber that took the action:
  • City
  • State
  • Zip Code
  • Country
  • ISP
  • Latitude
  • Longitude
To view these additional columns, click the "By Location" tab on any of the Open Tracking, Click Tracking, or Web Site Activity Tracking reports.

Here is a sample Open Tracking with Geo Tracking Report data from our client, Popcorn Palace:

Here is a sample Click Tracking with Geo Tracking Report from JangoMail's own JangoMail account:

A similar Web Site Activity with Geo Tracking Report is available if you implement Web Site Activity Tracking on your site, which allows you to see what web pages your subscribers are visiting after clicking on and leaving your email campaign. We're not showing a screenshot of that report, since the above two clearly illustrate the Geo Tracking columns.

What's coming ahead?
  1. The ability to segment Geo Tracking data based on any of the above parameters, and then send a new campaign to just those subscribers.
  2. The ability to do distance based segmentations. For example, send my second campaign to everybody that opened the first campaign within 100 miles from Chicago, Illinois.
  3. A visual overlay of geo tracking data over Google Maps.