Monday, July 14, 2014

Command Center: Triggers with Bob

By: Dave Walker
Technical Support Engineer

Bob wants to take his email marketing to the next level. He's been sending out his marketing emails, and they've been getting good results. There is, however, a lot of manual follow-up that is required. Bob's sales team spends a lot of time analyzing open and click data, and sends follow-up emails to those folks, to continue the conversation.

Bob wants to automate the process of sending follow-up emails to his customers. If a customer clicks on a link to visit the website, he wants to send them an email a little later in the day to follow-up on that visit. If they open, but don't click, he wants to send a different message a day or two later.

Bob is using JangoMail's “Triggers” feature to automate his follow-ups. He creates his follow-up messages, and saves them to his account. He then creates a trigger in his account for “Message Opened.” He links the appropriate follow-up message to that trigger. He does the same for “Link Clicked” to catch the clickers.

Now Bob's done. When his customers receive a message and open it, JangoMail will trigger the sending of a follow-up message. Bob can have this action apply to only a single message, or to all messages. He can time the follow-ups so they're sent a few minutes, hours, or days later.

Bob has used JangoMail's simple “Triggers” feature to revolutionize his customer communication, and free up sales team time for more productive things. The force is strong with this one.

Take a look at JangoMail's Trigger features for yourself. Click here for more information on how to revolutionize your own email communications.


Wednesday, July 09, 2014

Email Blast Software | JangoMail Demo & Review Video




Gregg Stebben from Stealth Radio Network provides detailed commentary about the robust and automated email blast software features of JangoMail.


Special thanks to Jonathan Dwyer from Endicow for creating this video, and JangoMail expert, Stephanie Yount, who performed the demo.


Featured Email Blast Software…


JangoMail is email blast software to send HTML email newsletters by using pre-existing templates or by writing your own code.

Presented By…

Gregg Stebben is the Founder & CEO for Stealth Radio Network.

Stealth Radio Network is a radio news bureau that works with the nation’s top magazines, book publishers, non-profits, global consumer brands, and retailers.


_____________________________________________________________________________________________________________________



Video Script:


So my name is Greg Stebben, and I have an interesting set of things I do in a given week. I'm an editor of a national magazine and also the host of their nationally syndicated radio show. And I also own a small boutique PR firm, and all we do is book radio interviews for our clients on radio. And if you have any experience in radio at all, it's kind of like working in the stock market, things move really fast and you've got to be on top of it.

And having a tool like JangoMail makes it essential. Because it's very, very flexible and enables us to do things that are really tightly targeted and very tuned for our audience. What we do is really all about relationships and JangoMail has enabled us to really manage relationships, when necessary, one at the time or in small groups. And that has been an essential part of the tool for us.

I've been a customer of JangoMail for probably 10 or 12 years. And one of the things that has really impressed me is that they keep redoing it, making it better, refining it, coming out with new versions. And in the last couple of years the number of revisions they've made on the user interfaces just, they've done some unbelievable stuff.

The four main areas that our customers use are the messages, there's not a limit to how many that you can keep track of, so I've got over five pages of stuff that I've done here.

Well this was one of the things that they rolled out a couple years ago that absolutely transformed the user experience of using JangoMail. That little search bar over there is so powerful. You can really drill down and find stuff both very quickly and very easily. And you know when you're handling a lot of different email campaigns, that's absolutely what you need to be able to do. You need to be able to pick things out and find what you're looking for.

And let me say one other thing that's really powerful that they added. This Identifier column there, it took me a while to figure out how useful that was. But if you're an online marketer or PR person, you may have campaigns with the same subject over and over and over again. You may be resending the same messages. When they added the field for that identifier, it enabled you to add a date or something else unique that separated out today's campaign of the same name from yesterday's campaign of the same name.

So Messages is probably the number one place that our customers get their use. Lists is a second area that a lot of our customers use. Whether it is actually creating lists inside of JangoMail, or you can also connect to different local databases. If you have a database running on your computer like an Excel spreadsheet or if you're connecting to a web based database.

Assets, this is where you can keep track of images, PDF files, and you can use them inside your messages. There's no limit to how many you can have in your account. We do give you the option to attach files to your messages, but it is a smoother operation if you actually link to it. So you can host them here in JangoMail and then link to them in your messages.

And then Reports is probably the most trafficked area across the board for all customers, even more than Messages. Because we do have customers that use our API functions, so they never really even go to Messages, but they do come to Reports. We have it broken down into three different sections. We have Broadcast Messages, we have Transactional Messages, and then we have some management reports and tools.

You can keep track of the bounce addresses that occur in your accounts. We'll give you that list. We do the same with unsubscribes. We keep track of any address that unsubscribes.

We keep track of the campaign ID number. Every campaign that you send out we'll keep track of the subject line for you, the date and time that it was sent, how many recipients. And then we're going to keep track of the opens if you're using open tracking. And you can actually click on this number. We'll be able to click here and see who opened this message that I had sent out. And it's going to show us that these three people opened my message. And it shows us how many times they opened that message as well.

I want to point out a couple of things that are actually not used as much that we're trying to start really showing our customers a little bit more of. So if we could to Lists in the section here called Sending and Receiving, we have two different types of automated messages. One are Recurring Messages and the other one are Triggers. So for both of these, it's an automated system. You could set up a recurring message. So let's say that you know that your company, every Thursday is going to be closed for five hours. You can set up a reminder.

The other one that we have are Triggers. And you can create an email. Here what you would do is you'd go in, you'd add a new item. And it's going to let you name the trigger. You would have already created the email itself. You'd go select the message and decide what event is going to trigger this email to go out, the message just being open, a link being clicked, a web page you viewed. Then you can set the behavior. When do you want this sent out? If it's happening every time a recipient performs the trigger or only once. It's definitely a feature that's under used that we're trying to help get out there, because we know a lot of our customers do those type of things, but they're being done manually.

And then we have one other automated message that you can set up. And those are called auto responders. And I'd say auto responders are our most used automated system right now. Anytime a recipient is added to a list, if you're using an auto responder you could set up a set of three or four different emails. I know we have several customers that use our auto responders as a set of three different newsletters that they want to go out.

One of the things you're going to get if you become a customer of JangoMail, is you're going to be working with a company that's really focused on the user experience and figuring out how to make systems and workflows work really efficiently and effectively and smoothly and easily.

Thursday, July 03, 2014

Meet the Team - Stephanie Yount

What do the initials S.Y., bowling, and 'are you kidding me!' all have in common? They are synonymous with Stephanie Yount, JangoMail's Customer Service Representative!


1.  What is your position at JangoMail?
Meet Stephanie Yount, JangoMail's
 Customer Service Representative.
Customer Service Representative

2.  How long have you worked for JangoMail?
Since May 8th, 2013

3.  How do you use JangoMail personally?
For system testing, customer sending, and automation.

4.  What do you like best about working for JangoMail?
The customers I work with on a daily, weekly, and monthly basis. The team here is also great!


5.  What feature do you like most?
The customer support.  The fact that we hide nothing, we are upfront about everything, and we offer all of our features at no extra cost!  We also offer a full-featured free trial!

6.  What is your educational background or what experience led you here?
I have worked with the general public since my first job at Krogers grocery store.  The majority of my experience, however, has been working with children at a local daycare.

7.  What is your favorite hobby / pastime?
Other than playing with my kids, I enjoy bowling and playing cards.

8.  What is your guilty pleasure?
Watching T.V. at night to relax!

9.  What is one random fact people don't know about you?
I graduated High School without ever going to kindergarten or 11th grade! :)

10. Do you have a catchphrase, funny saying, or personal quote?
"What the crap?!?", "It's/that's/you're a HOT MESS!", and "Are you freakin' kidding me?"

11. Anything else you'd like to share about yourself? 

I have two children, a boy and a girl that are 16 months apart.  We all have the same initials, S.Y. :)

Thursday, June 26, 2014

On Track With Jack: Test Personalization With a Test List

The sun is shining out here in Dayton, Ohio and next week is the Fourth of July!  Before the fireworks, picnics, and barbecues kickoff make sure your email marketing has a personal touch.  Customers respond better to messages that are tailored specifically to them.

With JangoMail you can easily personalize your messages beyond a first and last name.  You can send personalized:

  • Subject Lines
  • Messages
  • From Email Address
  • From Display Name
  • Reply-To Address
  • CC Address
  • BCC Address
  • Attachments

Today, my tip is on testing personalization:



Test Personalization With a Test List



In order for a successful test, you must send to a list.  Personalization will not work by just clicking the “Send a Test” button and sending a preview.  When we test our campaigns, I have a special “Jack” test list I’ve created with a few of my own personal email addresses. 

When I’m ready to preview my campaign I send to my “Jack” test list first.  Again, I’m going through the same steps that I normally would when sending a campaign, but just sending to my test list and no others.  Always double check your lists before you hit Send to make sure you’re only sending to your test list.  Once you've received your message and everything looks good, you’re ready to officially send to your active customer lists or database.

To recap: Customers respond better to messages that are personalized. Make sure you test your personalization with a test list in JangoMail.

If you need a refresher on how to create a new list like a “Jack” test list, take a look at the list section in our Quick Stat Guide.  For a step-by-step guide on how to incorporate personalization in your emails, check out our documentation.




Have questions? Ask. Dial 1-888-465-2646 or drop us a line here.

Jack the Jangolope
Department of Awesome
JangoMail



About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Wednesday, June 18, 2014

JangoSMS Announcement


By: Amber Henry
Account Executive

Things have been warming up here at JangoMail just as summer kicks off this Saturday!  We are very excited to launch JangoSMS.  In a few short months you can reach any customer, anywhere!



JangoSMS, a unified platform for mass email and mass texting.





With JangoSMS, you can send:

  • Immediate, real-time alerts for important messages
  • Transactional notifications, such as shipping confirmations
  • Announcements for team and club events 
  • Promotions about time-sensitive deals and coupons
  • Alerts about service or new information


Why market via SMS? 

  • Customers are on-the-go more than ever and their smartphones go with them! 
  • More time is spent on smartphones in the U.S. than TV (CTIA).
  • The average person looks at their phone 150 times a day – 23 of those times at messaging (Tomi Ahonen).
  • Mobile coupons have a ten time redemption rate compared to print coupons (BizReport.com).
  • Want to add something new to your marketing campaign? Try text with JangoSMS. Your customers won't be able to put their smartphones down...even more so than they already do!

Important things you should know about SMS marketing:


  1. SMS is PERMISSION-based. You must have express consent to send.
  2. It’s best to have a focused marketing plan in mind that includes SMS before you send your first campaign. 
  3. Set expectations for your customers about what they will receive and how often. The customer shouldn’t opt-in to receive one type of message, and then start receiving a totally different type of message.
  4. Keep in mind that your message will probably be read in less than 5 minutes!
  5. Make every sentence count! JangoSMS messages are limited to 140 characters.
  6. A call to action should be present and the customer’s next step to take clearly explained.

JangoSMS will be available in the United States. Subscribe to our newsletter to stay tuned for more JangoSMS news and information. Contact us for more information!  

Wednesday, June 11, 2014

Good and Bad Unsubscribe Techniques

By: Ajay Goel
Founder, Chairman

When I first founded JangoMail, I would subscribe to as many newsletters as I possibly could, in order to check out the "Powered by ..." tagline at the bottom of emails to gauge which companies are using which email marketing services.  It helped me keep an eye on the competition.  Recently, however, I wished to clean up my Inbox and decided to unsubscribe from all of the newsletters that I had originally subscribed to for data collection purposes, but never ended up reading.  I was infuriated at how difficult most email marketing services' unsubscribe processes are and simultaneously proud of JangoMail's own unsubscribe feature, which is simple, intuitive, and customizable.

I found that if an unsubscribe mechanism is too difficult to use, I'm more likely to click my email tool's "report spam" button, which is an easy way to ensure I don't receive that sender's email anymore, but makes me feel guilty for punishing the sender.

A good unsubscribe mechanism:

  1. Focuses on convenience for the user, not on convenience for the sender.
  2. Should require two clicks at the most. One click within the body of the email message, and optionally one click on the web page to confirm that the first click wasn't a mistake or a bot.
  3. Should be instant on the sender's side. An unsubscribe mechanism shouldn't require "2-3 business days for processing".
  4. Should not require you to log in to a website.
  5. Should not email you "one final email" to confirm your unsubscribe. An unsubscribe means you don't want any more email from that organization.

Let's jump right in and look at examples of bad unsubscribe mechanisms:

Constant Contact--"Instant Removal" is anything but instant


To unsubscribe from an email sent by Constant Contact, you must ENTER IN YOUR FULL EMAIL ADDRESS.  This places the burden of the work on the subscriber, not the sender.  Therefore whenever I wish to unsubscribe from a newsletter sent via Constant Contact, I click "report spam" to save myself the work of navigating a difficult unsubscribe process.  As a veteran and proponent of the email marketing industry, I'm loathe to recommend to anyone to use the "report spam" mechanism in favor of the "unsubscribe" mechanism, since the "report spam" button will punish the sender and reduce their deliverability.  In cases where the unsubscribe process is as infuriating as Constant Contact's, however, I'd fully support clicking "report spam" to save the subscriber time. What's even more incredulous is how Constant Contact names its unsubscribe mechanism "Instant Removal with SafeUnsubscribe".  There is nothing "instant" about their unsubscribe mechanism.


eHarmony--requires a login



I haven't been a paid member of eHarmony for years, but I still receive their emails. Asking me to log in to unsubscribe is inconvenient and time consuming.  As a consumer, I'm more likely to report the email as spam instead of taking the time to figure out how to log in, which would require resetting my password since I can't remember what my credentials are, and then, unsubscribing myself.


iContact--insults your intelligence



The Unsubscribe link is prominent and clickable.  The resulting web page tricks the user though, by having the "Continue to send me email" selected by default.  Why would any legitimate email marketing service set that as the default option after a user has just clicked the "Unsubscribe" link?  The "Never email me again" option should instead be pre-selected so that the user need only click the Update button to complete the unsubscribe process.



Silverpop--confusing





In this example, there is no direct unsubscribe link.  Instead the email message provides an "Edit your Email Preferences" link. The resulting web page requires you to enter your email address, and then in what can only be an attempt at a Jedi mind-trick, the bigger more prominent button is the one to NOT UNSUBSCRIBE.  This button is useless, since it would be expected that the user would simply close his browser if he wishes to keep the status quo.

Early on in my career, I had a Yellow-pages ad saleswoman meet me in my office to sell me an advertisement space in the book.  At the end of our meeting, I thanked her for her time, but told her I wasn't interested in buying an advertisement space.  She then whipped out a contract and asked me to sign a statement indicating that I was declining to buy a Yellow-pages ad.  I was mortified.  Can you imagine a world where we have to sign a contract for everything we DO NOT want, versus everything we do want?  Don't make your unsubscribe mechanism remind me of my experience with the Yellow-pages saleswoman.


Zoniac--living in the 90s


Zoniac is an email marketing tool specifically for the IT staffing industry.  They impose a 24-48 hour window on when the unsubscribe will take place.  Imposing a two day time period on making an unsubscribe happen is akin to having a user go to a website and being told that they must wait two days before the homepage loads.  In today's modern world of real-time database transactions and 24-hour connected servers, there is no excuse for an unsubscribe process to take more than a few milliseconds to take effect.

In Conclusion...


Make your unsubscribe link easy to use in order to avoid being reported as spam. A good unsubscribe mechanism is good for email deliverability, and high email deliverability is tantamount to a successful email campaign.  JangoMail's unsubscribe mechanism is a direct link, and each client can customize whether the link within the email instantly unsubscribes the user, or whether the resulting web page asks for a second, confirmation link.  No 24 hour delays, no entering your email address, no logging in, and no "one final email" after the user has unsubscribed.  This is just one way JangoMail delights your subscribers and optimizes your deliverability.

Meet the Team - Melissa Cunningham

What do chickens named after friends, running, and geeks all have in common? They have EVERYTHING to do with Melissa Cunningham, JangoMail's Marketing & Product Director!


1.  What is your position at JangoMail?

Meet Melissa Cunningham, JangoMail's
 Marketing & Product Director
Marketing & Product Director

2.  How long have you worked for JangoMail?
Since June 2009

3.  How do you use JangoMail personally?
We have a bunch of emails set up to go out automatically based on when a user signs up.

4.  What do you like best about working for JangoMail?
Working with a smart, motivated team.

5.  What feature do you like most?
The template tool :)

6.  What is your educational background or what experience led you here?
I graduated Boston College in 2005 with a Major in Communications and a focus on Advertising. I also minored in German Studies.  After that I worked for CSN stores (now called Wayfair) for four years.  I started out on the phones and then moved to Product Marketing and then to the Advertising Team.  I spent most of my time in Advertising where I managed our Price Comparison Site and Partner Channel Teams (eBay, etc.).  I then moved to manage our Customer Retention Team, which included our email marketing program.  Later on, I moved into a new position where I managed our SEO PPC, Price Comparison / Partner Channel, and Affiliate teams.

7.  What is your favorite hobby / pastime?
I enjoy running and hanging out with my dogs.

8.  What is your guilty pleasure?
Fresh baked cookie delivery from Boulder Baked

9.  What is one random fact people don't know about you?
My husband and I have chickens.  We named the female hens after his male friends, so each friend has a chicken named after him.  Also, I ran track and field in college and was the team captain of our track and cross-country teams.

10. Do you have a catchphrase, funny saying, or personal quote?
I'm going to steal my husband's favorite quote here:  "It's hard to soar like an eagle when you are dealing with turkeys."

11. Anything else you'd like to share about yourself? 

Geeks are my favorite kind of people.

Thursday, June 05, 2014

CASL (Canadian Anti-Spam Law) Overview




By: Amber Henry

Account Executive





What is CASL?


CASL (Canadian Anti-Spam Law), pronounced "castle", will come into effect July 1, 2014. You do not have to be a spammer or located in Canada for it to apply to you.  If you send messages from Canada or to anyone who may read it there, this new law applies to you. Not sure where your recipients are located? You could ask, use geotracking, or see which emails end in “.ca”.

The general purpose of CASL is to prohibit the sending of commercial electronic messages without permission (consent).  A commercial electronic message is one that “encourages participation in a commercial activity” regardless of whether there is an expectation of profit. This includes messages to email addresses, social networking accounts, and text messages to a cell phone (Government of Canada).

Consequences can be severe. We are only providing a brief summary of CASL. If you feel this applies to you, be sure to consult legal counsel and take the steps necessary to ready your business. For more information visit: fightspam.gc.ca.



What are the requirements?


There are three main requirements of CASL:


  • Proper identification - the sender must be clearly identified and include a valid postal address, and either telephone number, email address, or website which must be valid for at least 60 days after the message has been sent.
  • Consent - if your email message does not meet one of the various exceptions laid out in CASL regulations, you must have consent BEFORE you send an email.
  • Unsubscribe - include a functional and visible unsubscribe mechanism, which must be processed without delay and within 10 business days. The recipient must not be asked to provide any information other than their email address.



When is consent not required?


There are two types of consent: express and implied. Either can be removed at all times by the recipient through the unsubscribe mechanism.

Express consent is very clear and the recipient has taken an affirmative action to give you permission to send to them. Express consent never expires until the recipient asks to stop receiving the message.

Implied consent is when a relationship exists, but the recipient has not explicitly asked to receive your emails. If you have implied consent, it is in your best interest to send a confirmation email to gain express consent, which never expires. Implied consent under CASL expires after two years. If a recipient has expressed interest in your product as part of the sales process, implied consent expires after six months.

Some exceptions to having consent:

  • Responding to a request for quote/estimate
  • Messages that facilitate or confirm transactions
  • Providing warranty, recall safety, or security info
  • Giving information about ongoing use or ongoing purchases, ongoing subscription, membership, accounts, loans, or similar
  • Employment relationships or benefit plans
  • Delivering a product, good, or service, including updates and upgrades


 What steps should I take to prepare?


It is recommended that you do some “spring cleaning” to your lists by creating an opt-in campaign.

Assess if you may be sending to anyone in Canada. Figure out whether you have express or implied consent and track it in your database. Develop a plan to obtain required consent and review your email message to make sure it is CASL compliant.

Starting July 1, 2014, you will need consent from any new client and each message must include identification and an unsubscribe mechanism. Where there is an existing business or non-business relationship that includes commercial electronic messages, consent is implied for three years.  It is recommended that you acquire express consent for customers that are on your list through an existing business relationship by July 1, 2017.

In the end, do not be mistaken for a spammer. Maintain the trust and confidence of your customers or clients by following these tips:

  1. Do not send a message without their consent.
  2. Provide an opportunity for customers and clients to say no.
  3. Clearly identify yourself and your organization.
  4. Be truthful in advertising.

Please keep in mind that the information provided above does not constitute legal advice and should not be used as a substitute for seeking professional advice.


Examples of what to do / not to do:


Can I send out an unsolicited email survey for market info, product usage, etc?

Whether it is permitted under CASL or not, it depends on whether the message is deemed commercial. JangoMail’s Anti-Spam Policy does not allow you to send unsolicited email without prior consent.

Someone gave me their business card. Is it okay to contact them?

Under CASL, you would have implied consent for up to two years. As long as they did not specify their wish to be excluded from receiving promotional emails, it would be okay to send messages pertaining to their role. It is recommended to gain express consent.

Should I do anything with my existing lists?

If you have express consent from all of your existing contacts and have basic records of how and when consent was acquired, you probably will not need to take action with those contacts. If you are unsure of the opt-in status of your lists, or have no records, it is probably necessary to run an opt-in campaign as soon as possible.

Part of CASL requires that the sender be clearly identified. My business is a local franchisee. Our franchisor head office sends commercial emails. Is this okay?

You will need to ensure your customers have consented to receive messages from the franchisor head office, not just the local franchisee.

Is an electronic message that contains a request for consent to send messages considered a commercial electronic message?

Yes, it is. You will want to ensure you are following the guidelines when sending.

I am sending messages on behalf of a charity or political organization to raise funds. Do I need consent?

This is permitted under CASL, but JangoMail’s Anti-Spam Policy is stricter than Canada’s law in this regards. We only permit our customers to send to their own direct contacts with whom they have pre-existing relationships.


Resources

Government of Canada, Canadian Anti-Spam Legislation: fightspam.gc.ca


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