Thursday, August 21, 2014

Meet the Team - Chris Reibold

What does keeping it real in the office, online shopping, and computer games all have in common? They have EVERYTHING to do with Chris Reibold, JangoMail's Delivery Specialist!

Meet Chris Reibold, JangoMail's
 Delivery Specialist.

1.  What is your position at JangoMail?
Delivery Specialist
2.  How long have you worked for JangoMail?
Since last October.
3.  How do you use JangoMail personally?
I use it as a relay service when sending email from my personal account so I can track opens.
4.  What do you like best about working for JangoMail?
My co-workers. I work in an office environment with colleagues who aren't afraid to speak their mind, have lots of fun, and get stuff done. Despite our ever-growing size, we still function like an energetic start-up.
5.  What feature do you like most?
Being able to track opens, clicks, and forward-to-friends, while using my own email client of choice.
6.  What is your educational background or what experience led you here?
I have an Associate's Degree in Computer Network Engineering and a Bachelor's of Science in Organizational Leadership. I have multiple years of experience in industry-leading companies, such as Time Warner Cable and LexisNexis/Reed Elsevier Technology services. With both customer service and datacenter analyst experience, I have the right mix of communications and technical skills to serve the forward-thinking customers of JangoMail.
7.  What is your favorite hobby / pastime?
I enjoy computer games, learning new musical compositions for the piano, and a mix of TV show and movie watching...of course, family time is always first.
8.  What is your guilty pleasure?
I must admit, I find a lot of fun in online shopping.
9. Do you have a catchphrase, funny saying, or personal quote?
No particular quote of funny saying, but I try to keep it real at the office.

Thursday, August 14, 2014

Command Center: JangoMail Social Media and Facebook

One of JangoMail's advanced capabilities is its integration with Facebook and other social media.  JagoMail's Enterprise level email campaign manager can auto-share email campaigns with social media and Facebook.  This feature increases the audience reach of a marketing campaign or message beyond email.

Email campaigns can also be shared with Twitter and Google Plus.  Facebook and Twitter share statistics can be viewed directly on the JangoMail reporting dashboard.  This information provides a way to quantify social effectiveness, as users spread a campaign across social networks.

Leverage the power of social media to increase marketing effectiveness by embedding a Facebook Like button directly in an email campaign.  Clicking the Like button brings the recipient to a campaign page with a Facebook Like button to like a campaign.

JangoMails integration with social sharing sites also includes granular reports for social tracking of visitors.  The reports will detail who visits a page and from where and how many visitors and numbers of shares.

The new JangoMail social reporting statistics include:

  • # of Unique campaign page visitors
  • # of Visitors from Facebook
  • # of Campaign shares on Facebook
  • # of Campaign Likes on Facebook
  • # of Visitors from Twitter
  • # of Campaign shares on Twitter

Connecting Facebook with JangoMail's seamless social integration features will help to broadcast an email marketing campaign faster and with greater ease.  The net result is increased traffic and more customers.

Monday, July 14, 2014

Command Center: Triggers with Bob

By: Dave Walker
Technical Support Engineer

Bob wants to take his email marketing to the next level. He's been sending out his marketing emails, and they've been getting good results. There is, however, a lot of manual follow-up that is required. Bob's sales team spends a lot of time analyzing open and click data, and sends follow-up emails to those folks, to continue the conversation.

Bob wants to automate the process of sending follow-up emails to his customers. If a customer clicks on a link to visit the website, he wants to send them an email a little later in the day to follow-up on that visit. If they open, but don't click, he wants to send a different message a day or two later.

Bob is using JangoMail's “Triggers” feature to automate his follow-ups. He creates his follow-up messages, and saves them to his account. He then creates a trigger in his account for “Message Opened.” He links the appropriate follow-up message to that trigger. He does the same for “Link Clicked” to catch the clickers.

Now Bob's done. When his customers receive a message and open it, JangoMail will trigger the sending of a follow-up message. Bob can have this action apply to only a single message, or to all messages. He can time the follow-ups so they're sent a few minutes, hours, or days later.

Bob has used JangoMail's simple “Triggers” feature to revolutionize his customer communication, and free up sales team time for more productive things. The force is strong with this one.

Take a look at JangoMail's Trigger features for yourself. Click here for more information on how to revolutionize your own email communications.


Wednesday, July 09, 2014

Email Blast Software | JangoMail Demo & Review Video




Gregg Stebben from Stealth Radio Network provides detailed commentary about the robust and automated email blast software features of JangoMail.


Special thanks to Jonathan Dwyer from Endicow for creating this video, and JangoMail expert, Stephanie Yount, who performed the demo.


Featured Email Blast Software…


JangoMail is email blast software to send HTML email newsletters by using pre-existing templates or by writing your own code.

Presented By…

Gregg Stebben is the Founder & CEO for Stealth Radio Network.

Stealth Radio Network is a radio news bureau that works with the nation’s top magazines, book publishers, non-profits, global consumer brands, and retailers.


_____________________________________________________________________________________________________________________



Video Script:


So my name is Greg Stebben, and I have an interesting set of things I do in a given week. I'm an editor of a national magazine and also the host of their nationally syndicated radio show. And I also own a small boutique PR firm, and all we do is book radio interviews for our clients on radio. And if you have any experience in radio at all, it's kind of like working in the stock market, things move really fast and you've got to be on top of it.

And having a tool like JangoMail makes it essential. Because it's very, very flexible and enables us to do things that are really tightly targeted and very tuned for our audience. What we do is really all about relationships and JangoMail has enabled us to really manage relationships, when necessary, one at the time or in small groups. And that has been an essential part of the tool for us.

I've been a customer of JangoMail for probably 10 or 12 years. And one of the things that has really impressed me is that they keep redoing it, making it better, refining it, coming out with new versions. And in the last couple of years the number of revisions they've made on the user interfaces just, they've done some unbelievable stuff.

The four main areas that our customers use are the messages, there's not a limit to how many that you can keep track of, so I've got over five pages of stuff that I've done here.

Well this was one of the things that they rolled out a couple years ago that absolutely transformed the user experience of using JangoMail. That little search bar over there is so powerful. You can really drill down and find stuff both very quickly and very easily. And you know when you're handling a lot of different email campaigns, that's absolutely what you need to be able to do. You need to be able to pick things out and find what you're looking for.

And let me say one other thing that's really powerful that they added. This Identifier column there, it took me a while to figure out how useful that was. But if you're an online marketer or PR person, you may have campaigns with the same subject over and over and over again. You may be resending the same messages. When they added the field for that identifier, it enabled you to add a date or something else unique that separated out today's campaign of the same name from yesterday's campaign of the same name.

So Messages is probably the number one place that our customers get their use. Lists is a second area that a lot of our customers use. Whether it is actually creating lists inside of JangoMail, or you can also connect to different local databases. If you have a database running on your computer like an Excel spreadsheet or if you're connecting to a web based database.

Assets, this is where you can keep track of images, PDF files, and you can use them inside your messages. There's no limit to how many you can have in your account. We do give you the option to attach files to your messages, but it is a smoother operation if you actually link to it. So you can host them here in JangoMail and then link to them in your messages.

And then Reports is probably the most trafficked area across the board for all customers, even more than Messages. Because we do have customers that use our API functions, so they never really even go to Messages, but they do come to Reports. We have it broken down into three different sections. We have Broadcast Messages, we have Transactional Messages, and then we have some management reports and tools.

You can keep track of the bounce addresses that occur in your accounts. We'll give you that list. We do the same with unsubscribes. We keep track of any address that unsubscribes.

We keep track of the campaign ID number. Every campaign that you send out we'll keep track of the subject line for you, the date and time that it was sent, how many recipients. And then we're going to keep track of the opens if you're using open tracking. And you can actually click on this number. We'll be able to click here and see who opened this message that I had sent out. And it's going to show us that these three people opened my message. And it shows us how many times they opened that message as well.

I want to point out a couple of things that are actually not used as much that we're trying to start really showing our customers a little bit more of. So if we could to Lists in the section here called Sending and Receiving, we have two different types of automated messages. One are Recurring Messages and the other one are Triggers. So for both of these, it's an automated system. You could set up a recurring message. So let's say that you know that your company, every Thursday is going to be closed for five hours. You can set up a reminder.

The other one that we have are Triggers. And you can create an email. Here what you would do is you'd go in, you'd add a new item. And it's going to let you name the trigger. You would have already created the email itself. You'd go select the message and decide what event is going to trigger this email to go out, the message just being open, a link being clicked, a web page you viewed. Then you can set the behavior. When do you want this sent out? If it's happening every time a recipient performs the trigger or only once. It's definitely a feature that's under used that we're trying to help get out there, because we know a lot of our customers do those type of things, but they're being done manually.

And then we have one other automated message that you can set up. And those are called auto responders. And I'd say auto responders are our most used automated system right now. Anytime a recipient is added to a list, if you're using an auto responder you could set up a set of three or four different emails. I know we have several customers that use our auto responders as a set of three different newsletters that they want to go out.

One of the things you're going to get if you become a customer of JangoMail, is you're going to be working with a company that's really focused on the user experience and figuring out how to make systems and workflows work really efficiently and effectively and smoothly and easily.

Thursday, July 03, 2014

Meet the Team - Stephanie Yount

What do the initials S.Y., bowling, and 'are you kidding me!' all have in common? They are synonymous with Stephanie Yount, JangoMail's Customer Service Representative!


1.  What is your position at JangoMail?
Meet Stephanie Yount, JangoMail's
 Customer Service Representative.
Customer Service Representative

2.  How long have you worked for JangoMail?
Since May 8th, 2013

3.  How do you use JangoMail personally?
For system testing, customer sending, and automation.

4.  What do you like best about working for JangoMail?
The customers I work with on a daily, weekly, and monthly basis. The team here is also great!


5.  What feature do you like most?
The customer support.  The fact that we hide nothing, we are upfront about everything, and we offer all of our features at no extra cost!  We also offer a full-featured free trial!

6.  What is your educational background or what experience led you here?
I have worked with the general public since my first job at Krogers grocery store.  The majority of my experience, however, has been working with children at a local daycare.

7.  What is your favorite hobby / pastime?
Other than playing with my kids, I enjoy bowling and playing cards.

8.  What is your guilty pleasure?
Watching T.V. at night to relax!

9.  What is one random fact people don't know about you?
I graduated High School without ever going to kindergarten or 11th grade! :)

10. Do you have a catchphrase, funny saying, or personal quote?
"What the crap?!?", "It's/that's/you're a HOT MESS!", and "Are you freakin' kidding me?"

11. Anything else you'd like to share about yourself? 

I have two children, a boy and a girl that are 16 months apart.  We all have the same initials, S.Y. :)

Thursday, June 26, 2014

On Track With Jack: Test Personalization With a Test List

The sun is shining out here in Dayton, Ohio and next week is the Fourth of July!  Before the fireworks, picnics, and barbecues kickoff make sure your email marketing has a personal touch.  Customers respond better to messages that are tailored specifically to them.

With JangoMail you can easily personalize your messages beyond a first and last name.  You can send personalized:

  • Subject Lines
  • Messages
  • From Email Address
  • From Display Name
  • Reply-To Address
  • CC Address
  • BCC Address
  • Attachments

Today, my tip is on testing personalization:



Test Personalization With a Test List



In order for a successful test, you must send to a list.  Personalization will not work by just clicking the “Send a Test” button and sending a preview.  When we test our campaigns, I have a special “Jack” test list I’ve created with a few of my own personal email addresses. 

When I’m ready to preview my campaign I send to my “Jack” test list first.  Again, I’m going through the same steps that I normally would when sending a campaign, but just sending to my test list and no others.  Always double check your lists before you hit Send to make sure you’re only sending to your test list.  Once you've received your message and everything looks good, you’re ready to officially send to your active customer lists or database.

To recap: Customers respond better to messages that are personalized. Make sure you test your personalization with a test list in JangoMail.

If you need a refresher on how to create a new list like a “Jack” test list, take a look at the list section in our Quick Stat Guide.  For a step-by-step guide on how to incorporate personalization in your emails, check out our documentation.




Have questions? Ask. Dial 1-888-465-2646 or drop us a line here.

Jack the Jangolope
Department of Awesome
JangoMail



About Jack
Jack the Jangolope is our JangoMail mascot.  Each week, look for Jack's emails for marketing advice, trends, and quick tips on how to grow your email marketing plan to the fullest!  Hop into email marketing each week with Jack's helpful tips!
We want to hear from you. Remember, at JangoMail it's your email, your way.  Have a topic you would like Jack to cover?  Email us at marketing@jangomemail.com with the subject line: On Track With Jack.  Follow Jack on Facebook

Wednesday, June 18, 2014

JangoSMS Announcement


By: Amber Henry
Account Executive

Things have been warming up here at JangoMail just as summer kicks off this Saturday!  We are very excited to launch JangoSMS.  In a few short months you can reach any customer, anywhere!



JangoSMS, a unified platform for mass email and mass texting.





With JangoSMS, you can send:

  • Immediate, real-time alerts for important messages
  • Transactional notifications, such as shipping confirmations
  • Announcements for team and club events 
  • Promotions about time-sensitive deals and coupons
  • Alerts about service or new information


Why market via SMS? 

  • Customers are on-the-go more than ever and their smartphones go with them! 
  • More time is spent on smartphones in the U.S. than TV (CTIA).
  • The average person looks at their phone 150 times a day – 23 of those times at messaging (Tomi Ahonen).
  • Mobile coupons have a ten time redemption rate compared to print coupons (BizReport.com).
  • Want to add something new to your marketing campaign? Try text with JangoSMS. Your customers won't be able to put their smartphones down...even more so than they already do!

Important things you should know about SMS marketing:


  1. SMS is PERMISSION-based. You must have express consent to send.
  2. It’s best to have a focused marketing plan in mind that includes SMS before you send your first campaign. 
  3. Set expectations for your customers about what they will receive and how often. The customer shouldn’t opt-in to receive one type of message, and then start receiving a totally different type of message.
  4. Keep in mind that your message will probably be read in less than 5 minutes!
  5. Make every sentence count! JangoSMS messages are limited to 140 characters.
  6. A call to action should be present and the customer’s next step to take clearly explained.

JangoSMS will be available in the United States. Subscribe to our newsletter to stay tuned for more JangoSMS news and information. Contact us for more information!