Tuesday, May 19, 2015

Talk to Someone About Themselves...

How Personalization Increases Email Engagement

Dale Carnegie’s famous book, How to Win Friends and Influence People was published in 1936 – but some of his most famous lines could have been written about email marketing in 2015.
 “Remember that a person’s name is to that person the sweetest and most important sound in any language.”
 “Talk to someone about themselves and they'll listen for hours.”
 Dale Carnegie, How to Win Friends and Influence People
By using Carnegie’s insights into human nature – adding a few personal details to your email messages – you can increase engagement.

For many people, the first thing that comes to mind when talking about email personalization is customer name. Which subject line do you think would get a better response?
 Your free trial expires tomorrow! 
Sarah, your free trial expires tomorrow! 
 The simple addition of customer name at the beginning of the subject line is more likely to get opened. It appears more personal, and the first name helps it to stand out in a crowded inbox.

But why stop with name?
With JangoMail the sky’s the limit in terms of personalization. You can personalize messages with data from any field in your list using %%fieldname%%. If your business is retail and you know what items customers have looked at, let them know when it’s on sale or almost out of stock. Ask for a review of a recent purchase. Do your customer’s accumulate points for something? Let them know when they’re close to the next point level.

TripAdvisor is a company that frequently sends messages that utilize a lot of personalization.

TripAdvisor addresses their emails to their customers and includes review information to further engage customers and encourage interaction.
I recently received this email from TripAdvisor. It immediately engaged me by addressing me by name and mentioning reviews I have given. Next they picked ten hotel recommendations based on my recent searches. 
TripAdvisor includes email personalization in many of their emails to connect with their customers and build relationships.
In the same email from TripAdvisor they have listed a few low cost flights from the airport in my city. They also gave me information on hotel deals in cities I've recently looked at on their site. 

So, how is this information collected?
Some information can be gathered with your email opt-in form. However, it’s important to balance your desire for customer information with the customer’s willingness to fill out a long form. It’s important to remember you don’t have to get all the information for your list at one time, it can be gathered slowly as the relationship develops.
What happens if you add personalization to an email with a field that is blank for some customers? You can add alternative text that will show in those instances. For example if you don’t have a customer’s name, you could say: Hurry, your free trial expires tomorrow! Where hurry stands in place of customer name.

Finally, how do you add personalization without looking like big brother is watching?
Think about how the information was obtained. If it’s something your customer submitted, it should be safe to use. In my example from TripAdvisor, I've told them where I live, so including airport information isn't unexpected. If it’s not something that was submitted, but it’s helpful information, that’s also pretty safe. In the TripAdvisor example where they gave me hotel deals, they used information about what I did on their site. It was used in a helpful way though, so it's more likely to get a positive response.

Adding personalization to email increaases engagement with email messages.

The bottom line is that email personalization is a great way to increase engagement. It adds a level of friendliness a medium that can seem cold and helps messages stand out in increasingly crowded inboxes. Don’t be afraid to try new ways to use personalization and use testing to continue to refine your results.

Have you tried personalization? How did it work for you? We’d love to hear more about what you did. Let us know on Facebook or on Twitter @jangomail or #MyJangoMail 

Tuesday, May 05, 2015

Promotions on the JangoMail Team

Two JangoMail team members have recently been promoted. Both of these team members are near and dear to many of our customers; so we wanted to let everyone know the good news.

Stephanie “Angel” Ellis has been promoted to Customer Support Manager and Stephanie Yount to Senior Solutions Engineer.

Angel, as she is known to JangoMail customers, was previously in the role of Onboarding Specialist and has been with the company since May, 2013. She will be leading the support team at JangoMail. In this role she will focus on how her team can better service the needs of JangoMail customers. The support team is the customer facing team at JangoMail, and it is the first place customers go when they call 1-888-GO-JANGO or log a support ticket.

Stephanie Yount has been at JangoMail since May, 2013 and has held roles in customer support and sales. Stephanie is extremely knowledgeable about email and the JangoMail platform. In her new role Stephanie will be in charge of on boarding, full service and sales related delivery.  

Congratulations Angel and Stephanie!

Tuesday, April 28, 2015

Don't Forget to Ask...

Are you missing out on potential customers or subscribers simply because you aren't asking for their email address?

Asking website visitors to subscribe is one of the easiest ways to grow your email file. Once the signup form is created it can operate on its own and doesn't require much ongoing attention.
Of course, there are some things to keep in mind during initial setup. Things to consider include: information to collect, call to action, form placement, and offers.

It’s a balancing act to determine what info to request on a signup form. Consider what information will be most beneficial along with the number of fields customers are likely to complete. The main goal of an signup form is to collect email addresses, so it could be as simple as just one field. To gather additional information, consider a progressive opt-in form. Progressive opt-in forms break the sign up process into multiple pieces. Additional information is requested after initial sign up to avoid abandoned subscription forms.

These are examples of call to action buttons for a web signup form, these are key in getting customers to complete forms. Call to action buttons are a critical part of the signup form. They should capture visitor’s attention and compel them to perform an action. There is no one size fits all solution. Test several options to determine what works best. Consider, button color, wording, padding and size.
Consider asking for email addresses on every page of your website. It’s relatively simple to accommodate a one line email subscription box. It can also be used in conjunction with more detailed subscription forms in some locations. If it’s too difficult to place a signup form on every page, find the most visited pages and start there. For best results forms should be placed above the fold (above the scroll).

Incentives encourage signup form completion. The incentive could be a discount, but it doesn't have to be. Consider other offers, such as access to information, a free trial, or a giveaway.  It’s important to promptly give subscribers their reward. A good rule of thumb is to include this information in the first welcome email.

Example of a web signup form, used on a website to help grown email fiel.

If you’re not a developer this may seem like a daunting task, but it doesn't have to be. JangoMail offers an Opt-In Form Designer that can help. With our form designer it’s easy to make a professional looking form that feeds directly to your email list. 

Thursday, April 09, 2015

Change Coming for JangoMail.com!

At JangoMail we are always looking for ways to improve. Lately we have been working to improve our website. Next Wednesday, April 15th, things will look a little different on the JangoMail site.

This first phase of changes will only affect the design of the JangoMail.com site and the URL for some pages of the JangoMail.com site.

What does this mean for you?

  1. The main pages of the JangoMail site will have a new design. If you go directly to the logon page you may not see these updates. However, if you go to our homepage, you will see a brand new design.
  2. The interface after logging in will appear the same, but the URL for all pages will begin app.jangomail.com in your browser.
  3. If you have created any bookmarks to the website, they may not work correctly. You can login at JangoMail.com to access our services. If you have trouble updating your bookmarks, please contact our support team.  

Please don't hesitate to call us with questions. You can  get in touch with us by email at support@us.jangomail.com, by support ticket, or by phone at 888.465.2646 or 937.701.7140

Here’s a sneak peek at part of the new design:

Preview of the new JangoMail homepage, we are working on a new website design.

Preview of the new JangoMail website that we have been working on, Jangolopes love Ohio!

Tuesday, January 06, 2015

Messages Gets a New Look!

With the release of our new Tagging feature, our development team has taken the opportunity to clean up and streamline the appearance of Messages and improve sorting functionality.

You'll now notice a sleeker presentation of campaign information. Campaign subject lines are neatly displayed with sent date and recipient count below. Messages in progress with no subject lines will be indicated by No subject.

With the new "Sort by" option, sorting messages becomes that much easier. Choose to sort campaign by newest, oldest, most recipients, or subject line.

This updated layout allows for the implementation of JangoMail's new Tagging feature. Tagging brings a new level of organization to your messages. Group together many campaigns with a single purpose; separate seemingly identical messages to identify them at a glance. Interested in using this new feature? Contact Support to request it!

Thursday, December 04, 2014

Meet the Team - Angel Ellis

What does Star Wars, reading, and movie quotes all have in common? They have EVERYTHING to do with Angel Ellis, JangoMail's Onboarding Specialist!

Meet Angel Ellis, JangoMail's
 Onboarding Specialist
1.  What is your position at JangoMail?
Onboarding Specialist
2.  How long have you worked for JangoMail?
Since May 2013
3.  What do you like best about working for JangoMail?
I enjoy the people of JangoMail most.  Our team has created a helpful and enjoyable place to work while striving towards improvement both individually and as a team.  Professionally, each of us has specific strengths to put forth.  Relationally, we're all quirky individuals.  Altogether, it makes working for JangoMail a fun and fulfilling experience.
 4.  What feature do you like most?
Personalization.  Whether it's simply adding a first name to make it personal or employing conditional logic to tailor a completely unique message for your recipient, personalization can truly set you apart from other marketers.  The possibilities are limited purely by your imagination.
5.  What is your educational background or what experience led you here?
My educational background is in Biblical Studies, and I have customer service experience.
6.  What is your favorite hobby / pastime?
I would definitely say reading or spending time with family and friends.  Whether it's a lazy night in or an evening combo of dinner and a movie, I love both! Also, I'm a closet nerd that thoroughly enjoys Star Wars and Lord of the Rings.  While I certainly haven't read them all, I am enjoying the ones I am.  Bring on the books! 
7.  What is your guilty pleasure?
Chocolate.  Specifically, Dove Milk Chocolate and Kit Kats!
8. Any interesting facts you'd like to share?
I have a tendency to use quotes from movies or TV shows as standard fare in conversation.  It isn't always something obvious!  It could be a completely normal phrase with the right inflection that calls to mind a certain movie.  Most of the time, I just get blank stares in response, but there are those rare times when I get a look that says, "I understand that reference!"

Thursday, November 13, 2014

Command Center: The Value of Using the JangoMail Sub-Account Feature

How do you manage multiple email marketing campaigns for different clients, departments, or organizations in a JangoMail account?  Use the JangoMail sub-account feature.

To access Sub-Accounts, after you've called JangoMail,
go to 'My Account' and click the 'Sub-Account' tab.
Sub-accounts have multiple uses in a customer-centric relationship management program including:

  • Tailored email marketing campaigns
  • One-to-one customer service
  • Customer retention programs
  • Building brand loyalty
  • Providing information to customers
  • Subscription billing
  • Managing rewards programs

The sub-account feature allows you to set up and manage multiple user accounts within a main JangoMail account.  Each sub-account has a unique user name, password, and from address domain. All managed by the administrator within a main account.

The account settings such as header/footer and unsubscribe list can be unique to each sub-account or can use the master accounts settings.  The main account administrator maintains complete control in setting up and monitoring these parameters for each sub-account.

Once a sub-account is set up, contact lists and email marketing campaigns can then be created and stored in each sub-account folder, separate from other sub-accounts.  The sub-account can be managed either directly through the login or through the master account.  This simplifies management and organization of multiple email campaigns for various customers, departments, or organizations.

The sub-accounts created in a master account are functionally separate, and are not billed individually for usage.  The billing is done only for the main account to allow for the lowest cost per email of the combined total sending volume, a true cost savings.

To set up this feature, call a JangoMail expert at 1-888-465-2646.  Once your master account is confirmed, log in and go to 'My Account'.  Select the 'Sub-Accounts' tab and click 'add a new item,' which will open a new window where you can create a username, password, from address, domain, and sub-account settings.  Once everything is entered, Save your settings and, congratulations, you just create a new sub-account.  It's that easy!

Using the JangoMail sub-account feature allows for the flexibility that marketing, design, public relations, communication, and other business types need to simplify their account management.  All the billing and email marketing services are met by the needs of multiple customers.