Wednesday, August 26, 2015

Master Account and Subaccount Setup Explained

What is a Master Account with Subaccounts at JangoMail and how this setup can help JangoMail customers.

What is Agency Setup?

Agency Account really means Master Account and Client Subaccount really just means Subaccount, so we’ve decided to make it easier for everyone! Starting today we will begin calling Agency Accounts Master Accounts and Client Subaccounts, Subaccounts.

We created Agency and Client Accounts for the advertising and marketing firms that were some of JangoMail’s first clients. But, this type of account setup benefits so many other types of organizations! From universities who use this feature to separate each of its departments to companies who create Subaccounts for each salesperson. JangoMail’s Master and Subaccount feature is a powerful and flexible way to manage multiple accounts under one umbrella.


Creating a master account could save you $$$

Creating one Master Account with a number of Subaccounts is cheaper than creating a number of separate JangoMail accounts. At JangoMail, cost is calculated by the number of emails sent. The price per email decreases as the quantity of emails sent increases. With the Master Account setup, all Subaccounts are included in the total send volume. This way the Master Account gets the lowest cost per email, due to the combined sending volume. The billing structure is still flexible. We can send one bill for the combined Subaccounts to the Master Account or we can bill each Subaccount separately.

A University may have three departments each with their own account, spending $969 total.
With 3 JangoMail accounts this university would pay $969 / month

The University saved money with the Master Account / Subaccounts setup.
With a Master Account and 3 Subaccounts the University would pay $868 / month

Lose Fewer Email Addresses Due to Unsubscribes

Unsubscribing email addresses from your list when asked isn’t just good business practice, to comply with CAN-SPAM, it’s the law. But, if an email addresses unsubscribes from a university’s athletics emails should it automatically be unsubscribed from emails about alumni events? At JangoMail Subaccounts do not share unsubscribe information. This way email addresses are not unsubscribed from an account for no reason. The unsubscribe information can be shared back to the Master Account if desired.

Easily Share Templates

Master Accounts can create and share email templates with Subaccounts. This allows an HTML expert to create templates that non-experts in each Subaccount can easily edit. A practical scenario for this is a university. The marketing department could create universal templates with the proper logos, headers and footers and send to each department (Subaccount) to complete using JangoMail’s WYSIWYG tool.

Would your JangoMail account benefit from Subaccounts?

Many of our potential customers think that the Master Account with Subaccounts setup isn’t for them, because they are not an agency. However, it is useful for numerous other types of clients that have multiple groups all sending within one organization. If you have one JangoMail account for multiple different types of sending, or for different departments within your organization, this setup might be the right choice for you.

If you’d like to learn more about how JangoMail’s Master Account and Subaccount setup could work for your organization, please contact our support team or call 1-888-GO-JANGO.

If you are not a JangoMail customer but would like to learn more about our Master Account and Subaccount setup, or any of JangoMail's other great features - signup for a free trial today or contact one of our email experts.

Thursday, August 20, 2015

Message Tagging: an Underutilized Jangomail Tool

Message tagging is a JangoMail feature that will help you organize your account.

How to Organize Your Account

Message tagging is one of JangoMail's most useful features, but it is generally underutilized by our clients. JangoMail saves every message sent by active accounts. With all of this information visible, some JangoMail users may find it hard to find and organize their sent messages. An easy way to filter and find messages is our tagging feature.

A few ways we have seen our customers utilize message tagging:
•Identical campaigns separated according to recipient groups
•Multiple events/promotions, each with multiple campaigns
•Different message types: account updates, reminders, promotions, etc.

This is a JangoMail account sorted with message tagging.
This is a JangoMail account sorted using the tagging feature. 

Tips to Get Started with Message Tagging

Always keep these ideas in mind when tagging your account's messages:
•Do you have multiple events or departments sending through your single account?
•You can always add additional tags at any time, but if you have many campaigns and haven't yet used tags, it's a good idea to start with a basic idea of how to organize your messages.

How to Begin Creating Tags

You can enter your new tag into the "Tags" text box. Once created, new tags will appear in your tag list. Each tag can be assigned a color, which can be changed after it’s created. 

How to Add a Tag to a Message

To add a tag to an existing message, head to the operations field in the message page and click the assign tags icon. This is located next to the preview and delete icon. Adding new tags is easy. So if you are missing one, it only takes a couple seconds to create it.
Screenshot of attaching tags to an existing JangoMail message.
How to assign tags to a message. 

How to View A Specific Type of Tagged Message

In your sent folder you will see a list of tags. To highlight a message, just click on the tag you are looking for to tag the messages. After you have finished finding your tag, you can go to "clear applied tags" to leave the view.

How to Manage Tags

At the bottom of your list of tags there is a manage tags link. Clicking this link takes you to the manage tags interface, where you can do anything from renaming to changing the color to deleting a tag altogether.

How Message Tagging Helps You

Message tagging is similar to cleaning up your office. When you have papers all over the place, it can be hard to get anything done. A filing cabinet might be the best way to organize loose papers. Think of this tool as your online filing cabinet.

Don't See Message Tagging?

If you do not see message tagging in you user interface, don’t worry! It just needs to be turned on for your account. Contact our support team today and can turn it on within a matter of minutes.


If you are a JangoMail customer and would like more information on setting up tags in your account you can visit our tutorial or contact a member of our support team.

If you are not a JangoMail customer and you would like to learn more about sending email marketing visit our website to sign up for a free trial or contact an email marketing expert

Thursday, July 23, 2015

What Makes JangoMail the right Choice for Higher Education?

JangoMail is the best email service provider for colleges and universities, email for higher education.

Email is an Important Marketing Tool for Colleges and Universities

Email marketing is becoming more and more important for colleges and universities. Not only does it provide an easy way to communicate with potential students and their parents, it can also be used to keep in touch with alumni, and promote events and athletics.

Higher education institutions used to spend a larger portion of their marketing budget printing and distributing bulky marketing materials. Now, email makes promoting colleges and universities cheaper, easier, and more efficient. In fact, it has never been easier to keep in touch, or to attract new students and benefactors using email.

JangoMail has a number of higher education clients, so we asked them what set us apart from the competition.


Colleges and Universities Love Our Agency Account Features

We found that most of the colleges and universities using JangoMail love our agency account setup. JangoMail offers a lot of flexibility with the way these accounts are configured. We tailor each account to the specific needs of the organization. A typical agency account has one master account with a number of subaccounts. Billing can be done on one invoice, or each subaccount can be billed separately. The subaccount feature allows each department within the organization to operate autonomously, while the organization retains the benefits of only using one email service provider.

JangoMail is Priced for Higher Ed

JangoMail also offers very competitive pricing options that appeal to higher ed. Pricing is straightforward at JangoMail and there aren’t any hidden charges. JangoMail does not charge based on email file size, only the number of emails sent. This provides significant cost savings for colleges and universities that maintain huge email lists (like lists for each graduating class), but only mail a small portion of these lists.

Other Features for Colleges and Universities

Institutions for higher learning also enjoy features such as: unlimited list storage, advanced personalization options, HTML editors, email preview tool, email-to-website tracking, SPAM content checker, and superior customer support. These features make it easy for novices and experts alike to create and deploy professional HTML email campaigns.

To learn more about JangoMail for higher education contact us at 1-888-GO-JANGO and ask for Lauren or visit us on the web, be sure to add higher ed to the comments section.


Experience everything JangoMail has to offer.
No credit card or contract required.

Wednesday, June 17, 2015

We all agree that getting more clicks is a good thing, right?


Did that vague, hopefully intriguing headline get you to click on this link? If you are reading this, then it must have. This is exactly what a headline for a blog is supposed to do. It is the sole reason bloggers set out to write their web monologues. They also write to have their opinions read, but they write to get a bigger audience.

The journalist is trying to get the most people to read and react to their articles, which in turn would make the reporter that much more popular and respected. The retailer is aiming for clients to view more emails and then to buy more goods and services.

What they all have in common is a sense of marketing behind them. The blogger is trying to get the most people they can to read their blog everyday, so they may start making a living out of their personal writings.

However, this isn’t my point. There are people of countless other professions who follow very similar patterns in their work. Journalists, always searching for the next big break in the world’s news, will push basically any boundary with their headlines to get people to read, what they believe, to be Pulitzer Prize winning news stories. Business people send out emails with subject lines they hope clients will feel obligated to open.


Recent Research


Recently, research done at the BI Norwegian Business School in Oslo, Norway has been exploring some new, crucial information on which subject lines will work the best.

The subject line focused on by the study was headlines with questions in them. More specific than just a question, was questions with self-referencing cues (like the headline of this blog) or a question without a self-referencing cue. Much of the studies completed show that questions with self-referencing cues worked well for selling products such as iPhones, couches and televisions. These same questions also made readership of articles go up exponentially, when used in the headline.

Perhaps this is why I used such a question to start my blog… hmmm. Some examples of these questions could be:


  • "Aren't you curious about our new offers?"
  • "Don't you think this is a great deal?"


These questions could lead to more clicks for your email campaign. With all of this being said, the institute claims that much more research has to be completed before any concrete statistics.

Self-Referencing Cues

The self-reference cue, summed up simply, means that the headline or subject line brings the second-person into play. With the use of the words "you" or "we," or something else along those lines, aim to make the person reading feel more integral in the whole operation at hand. This leads to them feeling that they may have to at least read some of the article or email. This tactic, also, makes people feel that they may really need a product. 

It seems to be some marketing with an integrally classic touch to it. It makes people feel a need for a product, but it also makes them feel that they are part of the company selling it to them. This may seem like extremely outdated business, but the research seems to be proving that this marketing is indeed the best move, despite what modern marketers seem to believe.

Conclusion

The question subject line is leading the way in the world of email marketing. You can try it now with the help of JangoMail. Go to jangomail.com now for a free trial into the world of email marketing. 


Sources



Tuesday, June 09, 2015

A/B Testing: Fractional Changes Could Lead to Monumental Growth



High-tech companies across the nation, from Silicon Valley to Dayton, Ohio, utilize A/B testing to evaluate, analyze and contemplate the optimal marketing strategy for their company and their products.

Search engines, clothing stores and merchandise retailers can all discover the best way to reach their customers via email through this evaluation process.

The team members at Google are recognized as being the originators of this testing system 15 years ago. Since that time, companies throughout the world have worked to better the methods used in this process.

A/B Testing Originated from Google.
Courtesy of: https://commons.wikimedia.org/wiki/Google#/media/File:Logo_Google_2013_Official.svg


What is A/B Testing and how can it better your marketing strategies?


A/B, or split, testing has become the standard inspection tool for email marketing. Multiple, not specifically just two, variations of an email are sent out to different groups of recipients. This allows you to see which emails are being looked over or clicked on, and what is leading to transactions.

In simplest terms, you send Email A to Group A and Email B to Group B. Then you extrapolate from the acquired data what seems to be the superior choice for your customized plan.

What to Test?


There is no limit to the variations of ideas your company can test. The point of this evaluation process is to see the strongest components to a business plan so you can test anything from the copy on your website to sales emails and more.

Some commonly tested email units are subject lines, timing of emails and the offers in the email. An offer in an emails headline may be interchanged for a slightly edited discount in another. You may send one group an email offer in the evening, and another group one in the morning.

Even website design has been tested by companies such as Google and Amazon. A/B testing can provide an efficient way to test multiple home pages, and see which one keeps consumers coming and limits your bounce rate.

How is A/B Testing Most Helpful? Can it be detrimental? 


There is no risk to implementing split testing into your business strategy. At the same time, there is no doubt that a majority of customers will find some test emails unappealing, but that is why you run the test – to determine which less than enthralling practices your company should discontinue.

The only slight drawback is that the testing period may last a while, and the data can be hard to decipher. However, once the proper amount of testing has been run, the small inconvenience will pay off in the form of your company’s highest rated email offers being sent out.

How can JangoMail help?


JangoMail offers the best email services available today. JangoMail makes orchestrating A/B testing incredibly easy and profitable with the world’s best email deliverability, 24-hour email monitoring and spam protection technology.


A/B testing could be the tool necessary for your company’s sales to skyrocket and JangoMail wants to help you get there.

To learn more about how JangoMail can help you with A/B email testing, and to learn more about all of JangoMail's features, go to https://jangomail.com/features/

Tuesday, June 02, 2015

Eight (Condensed) Steps to Better Email Deliverability



The primary focus of JangoMail is to provide customizable and personalized email deliverability that will separate our customers from their competitors.
These eight steps will help you to better understand the services JangoMail can provide for your company’s email delivery system and how you can get started on the path to better email deliverability with your company.


  1. Branding Your From Address – Anyone can create a free Gmail or Yahoo account and send an email under your company’s name. Having a branded email domain will allow recipients to clearly see who is sending a message and will more likely lead them to click and open, which means more transactions for your company.
  2. Customizing Your Tracking Domain – Every new JangoMail customer acquires an assigned tracking domain that is the same as multiple other clients’. Personalizing your tracking domain name to fit your company will set you apart from the rest of our customers, maximizing your customization.
  3. Setting Up Domain Keys/DKIM – The email authentication standards Domain Keys and DKIM allow senders to securely deliver messages and eliminate fraudulent emails.
  4. Confirming Yahoo Feedback Loop – After completing step 3, Yahoo will send a verification email that will set up a feedback loop between your company’s postmaster, Yahoo and JangoMail. This will allow any recipient complaints to be properly heard by all three parties and conveniently dealt with.
  5. Creating an SPF Record – Setting up a SenderID on your domain will allow proper diagnosis of forgery, spam, worms and viruses in your system. 

  6. Plain Text Message – To lower scrutiny from spam filters, the best idea is to send a corresponding plain text message with every HTML email you deliver.
  7. Return Path Program – Two levels of high-reputation sending are available through JangoMail. The first level is being a member of the Safe List, which allows a sender to preferential treatment from spam filters. The second level of whitelisting is being included on the Certified List, which grants the user access to send emails with the highest standard and through optimal preferential treatment.
  8. Anchor hyperlinks with Text Phrases and not URLS – This practice keeps phishing filters from believing your message is fraudulent.

For the expanded version of this list, including graphics and detailed information, go to https://jangomail.zendesk.com/hc/en-us/articles/200660134-Eight-Steps-to-Set-Up-Email-Deliverability.