Command Center: Triggers with Bob

By: Dave Walker

Technical Support Engineer

Bob wants to take his email marketing to the next level. He's been sending out his marketing emails, and they've been getting good results. There is, however, a lot of manual follow-up that is required. Bob's sales team spends a lot of time analyzing open and click data, and sends follow-up emails to those folks, to continue the conversation.

Bob wants to automate the process of sending follow-up emails to his customers. If a customer clicks on a link to visit the website, he wants to send them an email a little later in the day to follow-up on that visit. If they open, but don't click, he wants to send a different message a day or two later.

Bob is using JangoMail's “Triggers” feature to automate his follow-ups. He creates his follow-up messages, and saves them to his account. He then creates a trigger in his account for “Message Opened.” He links the appropriate follow-up message to that trigger. He does the same for “Link Clicked” to catch the clickers.

Now Bob's done. When his customers receive a message and open it, JangoMail will trigger the sending of a follow-up message. Bob can have this action apply to only a single message, or to all messages. He can time the follow-ups so they're sent a few minutes, hours, or days later.

Bob has used JangoMail's simple “Triggers” feature to revolutionize his customer communication, and free up sales team time for more productive things. The force is strong with this one.

Take a look at JangoMail's Trigger features for yourself. Click here for more information on how to revolutionize your own email communications.

Command Center: Autoresponders With Bob

By: Dave Walker
Technical Support Engineer

Bob's car dealership has been growing. Bob has decided to start a new email campaign to provide service tips to his new car buyers. Bob's idea is to send emails to new car buyers every few days at first, and then at regular intervals thereafter. The first will focus on the newest car buyer, while later emails will remind the buyer about regular service, aftermarket accessories, and other useful tips.


Bob knows that his customers do not buy all at once, so his campaign shouldn't run all at once either. He needs each buyer to enter the campaign at the beginning, not start in the middle.

Bob uses JangoMail's Autoresponders feature to get it done.

Bob creates all of his messages ahead of time so they automatically send out each week, month, and even year. He then uses these messages to create “autoresponders” for his new buyers list. The first email goes out on the day of the purchase, while other messages are set to delay for a period of time before sending.

When a customer buys a new car, Bob adds them to his new purchasers list. Automatically, the autoresponders will begin. On the first day, they'll receive a tip email with warranty information and the phone number for the service department. As the days and weeks pass, they'll continue to receive emails tailored to the amount of time they own the car.

Bob's customers always start on day 1, no matter what day that is. Luke bought his car on a Monday, but Leia bought hers on Thursday three months later. It doesn't matter. On the day each bought their car, they received the same message.

That's why Bob likes JangoMail's autoresponder feature. With autoresponders, he has yet another great way to tailor his email communications directly to his customers needs. Bob's Mom would be proud.

JangoMail Command Center: The Right Tools, The Right Way

By: Sarah Dyer
Customer Service Manager

In 2011, I quit my comfortable desk job to work alongside my husband, Todd, in his renovation business. Shortly after we purchased our first house flip, Todd had to run to another house and I was left in charge. Despite being married to one of the best home renovation experts, I have absolutely no renovation experience.


During demolition, we encountered hardwood flooring that was glued to concrete slab. I was on my hands and knees with a hammer and chisel for an hour only to get through three feet of this stuff! The task was daunting, to say the least.


Todd stopped by for a cold drink, saw what I was doing and handed me a floor scrapper. He showed me how to use it, and I removed more flooring in one minute than I had in the last hour! Frustrating, yes, but now I had the right tool to get the job done much quicker. Having the right tool to fix any problem makes all the difference, and knowing how to use it the right way is equally important – the same goes for email marketing.


JangoMail can be used in so many different ways, and sometimes you don’t realize what tools you have right at your disposal. I have heard the excitement of so many customers when they discover some of our automated features, for example. From setting up birthday messages to reorder reminders, and so much more. If you have data, we have automation that can help you put it to work for you.


So before you go scraping the floors on your hands and knees, spend a few minutes on the phone with a JangoMail expert, also known as a jangolope. You can reach us from 7 A.M. and 7 P.M. (US/EST) at 888-465-2646. We’re here to listen and discuss your business needs. Our team of jangolopes will get you on track to using the right tools, the right way! Look for our monthly support blog straight from the JangoMail Command Center.

Enjoy Your Summer Vaca - Courtesy Of Your Autoresponders

Just when you thought you'd have to respond to all your new email list requests, here come the JangoMail autoresponders to the rescue. Yep - you can actually have your customers and sip that Mai Tai, too. If you're not using this handy feature yet, you could really be missing out on some well-deserved R&R this summer.

This is a great trick for whenever a new subscriber is added to your group after completing a website signup form.

Here's how it works:

1. Simply access the feature in the details section of your list. Follow the simple set-up instructions to craft a message that could include any or all of the following content:

• Thank new subscribers for requesting admission to your company or organization's list
• Remind them which list(s) they've subscribed to 
• Ask them to confirm their contact information (email address) to begin receiving your communications
• Share with them some of your other email groups they may like to enroll in
• Share a link to the last communication from this list to get them up-to-speed
• Offer a link to unsubscribe or change their list preferences
  
  

2. Name your autoresponder (i.e. Sales Notifications; Biking Enthusiast Newsletter)

3. Set the time relative to the recipient's "join time" to send your autoresponder. Note that you can create multiple autoresponders at different times (i.e. one hour after; one week later) to request confirmation of their new subscription and then followup with another message if necessary (i.e. "Don't forget to confirm your subscription with us!")

4. Sit back in your Tommy Bahama and take a snooze. You're on your way to seamless, stress-free automation.

If you have any questions about JangoMail autoresponders, just ask us. In the meantime, we hope you're making some stellar plans for the upcoming summer. Remember, even the most dedicated email marketing gurus and enthusiasts need a break every once and a while. So, live it up when you can.

Until next time, have a great rest of the week!