Showing posts with label Dave Walker. Show all posts
Showing posts with label Dave Walker. Show all posts

Thursday, October 09, 2014

Command Center: Bob Discovers the JangoMail API

By: JangoMail Development
Bob's business is growing. Bob's sales staff needs to use email to make more connections with leads, and to promote more sales to existing customers. Bob's sales staff, however, isn't so great at learning new things. Bob already has his own software to run his business, and his sales staff doesn't like going outside of it to use other tools.

Bob needs his sales staff to use JangoMail's tools, but he wants them to do so directly from his own sales software. After all, his IT and development staff have worked hard to make his software work very well for his purposes.

That's why Bob uses the JangoMail API. API stands for Application Programming Interface. The JangoMail API lets Bob's developer connect his software directly to JangoMail.

Now Bob's sales staff can create messages, build contact lists, and send campaigns directly from Bob's own software. Bob's sales software, with JangoMail's API, brings more power, success, and money to Bob's organization.

But wait, there's more! The JangoMail API gives Bob's software access to reporting, transactional and campaign sending, contact management, account management, and many more features. Almost everything you can do within JangoMail can be done through the JangoMail API. Check for bounces. Count your opens. Do it all!

If you act now, we'll also include the ability to make requests through SOAP, HTTP GET, or HTTP POST. We'll even let you pull the data as string, .NET dataset, or XML.

All of this, AND MORE, for the great low, low price of nothing in addition to your normal subscription costs. That's right, access to the API is free for JangoMail customers. Yes, even free trial customers.

Want to know more about how the JangoMail API like Bob does? Click here to read more. You'll be cool if you do it, just like Bob.


Thursday, September 04, 2014

Command Center: Bob's back with the scrub tool

By: Dave Walker
Technical Support Engineer
Bob has an interesting question.
His contacts are all out of line.
Some addresses bounce, while others opt-out,
and Bob's sales team is starting to whine.

Bob uses JangoMail's system,
to manage his contacts all day,
but he needs to control his list as a whole,
and JangoMail gives him a way.

In Bob's contact list is a toolbox,
with wonderful tools to the rim.
Bob clicks on the menu, and chooses the scrub tool,
his list he is starting to trim.

The scrub tool identifies bounces.
It fixes that typo address.
It cleans all the dupes out, and solves unsubscribe doubt,
and basically fixes the mess.

Since Bob needs this scrub performed daily,
He views all the work with disdain
He mouses to grab the automate tab,
and Bob never sees it again.

With JangoMail's magical scrub tool,
Bob's job is an absolute breeze
He now spends his time making more than a dime
while his sales team are working like bees.


Monday, July 14, 2014

Command Center: Triggers with Bob

By: Dave Walker
Technical Support Engineer

Bob wants to take his email marketing to the next level. He's been sending out his marketing emails, and they've been getting good results. There is, however, a lot of manual follow-up that is required. Bob's sales team spends a lot of time analyzing open and click data, and sends follow-up emails to those folks, to continue the conversation.

Bob wants to automate the process of sending follow-up emails to his customers. If a customer clicks on a link to visit the website, he wants to send them an email a little later in the day to follow-up on that visit. If they open, but don't click, he wants to send a different message a day or two later.

Bob is using JangoMail's “Triggers” feature to automate his follow-ups. He creates his follow-up messages, and saves them to his account. He then creates a trigger in his account for “Message Opened.” He links the appropriate follow-up message to that trigger. He does the same for “Link Clicked” to catch the clickers.

Now Bob's done. When his customers receive a message and open it, JangoMail will trigger the sending of a follow-up message. Bob can have this action apply to only a single message, or to all messages. He can time the follow-ups so they're sent a few minutes, hours, or days later.

Bob has used JangoMail's simple “Triggers” feature to revolutionize his customer communication, and free up sales team time for more productive things. The force is strong with this one.

Take a look at JangoMail's Trigger features for yourself. Click here for more information on how to revolutionize your own email communications.


Tuesday, May 20, 2014

Command Center: Autoresponders With Bob

By: Dave Walker
Technical Support Engineer

Bob's car dealership has been growing. Bob has decided to start a new email campaign to provide service tips to his new car buyers. Bob's idea is to send emails to new car buyers every few days at first, and then at regular intervals thereafter. The first will focus on the newest car buyer, while later emails will remind the buyer about regular service, aftermarket accessories, and other useful tips.


Bob knows that his customers do not buy all at once, so his campaign shouldn't run all at once either. He needs each buyer to enter the campaign at the beginning, not start in the middle.

Bob uses JangoMail's Autoresponders feature to get it done.

Bob creates all of his messages ahead of time so they automatically send out each week, month, and even year. He then uses these messages to create “autoresponders” for his new buyers list. The first email goes out on the day of the purchase, while other messages are set to delay for a period of time before sending.

When a customer buys a new car, Bob adds them to his new purchasers list. Automatically, the autoresponders will begin. On the first day, they'll receive a tip email with warranty information and the phone number for the service department. As the days and weeks pass, they'll continue to receive emails tailored to the amount of time they own the car.

Bob's customers always start on day 1, no matter what day that is. Luke bought his car on a Monday, but Leia bought hers on Thursday three months later. It doesn't matter. On the day each bought their car, they received the same message.

That's why Bob likes JangoMail's autoresponder feature. With autoresponders, he has yet another great way to tailor his email communications directly to his customers needs. Bob's Mom would be proud.

Friday, April 11, 2014

Heartbleed Bug

By: Dave Walker
Technical Support Engineer


A vulnerability was discovered recently in OpenSSL.  This vulnerability is known as "Heartbleed." OpenSSL is a tool which is used by many websites for secure communications. The JangoMail team has performed a full review of our systems. JangoMail does not use OpenSSL in its communications, and was not affected by this vulnerability. There is no need to change your password due to this issue in OpenSSL.


As always, of course, we do suggest that you use a secure and unique password for your JangoMail account. You should not share passwords between sites or accounts. Changing your password periodically is a good idea, but not required at this time.


More information about the HeartBleed vulnerability can be found at http://heartbleed.com.


Thursday, April 03, 2014

Command Center: Conditional Logic

By: Dave Walker
Technical Support Engineer

Meet Bob. Bob has a problem. Bob owns a car dealership, and it's time for the new models to arrive. There's a new sports car, a new family car, and a new truck. His problem is that he only has one contact list, and he wants to send different announcements to different customers. There's no need to send an email about sports cars to truck buyers, and the young rich kids don't want the family sedan.

Bob can always split his list into parts. He can make a list of sports car buyers, and a list of family car buyers, and a list of truck buyers. Bob, though, works out of this same database on a regular basis, and it already identifies the customers appropriately. Splitting the lists is extra, tedious work.

Bob uses JangoMail to save time. Good for Bob! JangoMail's “Conditional Logic” feature lets him use his existing database of contacts, and still send different messages to his customer segments.

Bob creates a single message. The top and bottom of the message contain fairly standard stuff. He has a logo, his address, greeting text, and other content that will not change from segment to segment. In the middle of the message, though, Bob is having fun.

Using Conditional Logic's power, Bob puts three different pieces of content in the middle of the message. Each has a photo of the vehicle, text describing it, and a price. Bob creates one message with all three pieces of content. Using some basic scripting commands, Bob links these pieces of content to the data field for customer interest.

If the customer is interested in a sports car, we'll give that customer the sports car content. Likewise for family car and truck buyers. At send time, JangoMail looks at the contact data, and inserts the appropriate content for each recipient. If the database field says “sportscar” then that recipient will only see the content provided for that segment. Everybody wins!

You can be like Bob. JangoMail's conditional logic feature allows you to customize text, images, layout, and many other aspects of your message based on data in your list's contact data. One message to rule them all.